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The Market Intelligence Maturity Index

Alpha Sense BI

Markets are relentlessly evolving at breakneck speed and generating massive amounts of information every day. Add in volatility brought on by geopolitical tensions and economic uncertainty and you start to portray how challenging it is to conduct market intelligence research today. Enter: the market intelligence maturity index.

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5 Steps to Starting your Competitive Marketing Intelligence Function

M Brain

Competitive Intelligence (CI) and Market Intelligence (MI) are two of the most powerful tools you can use to stay ahead. Combined into Competitive Market Intelligence (CMI), they give you comprehensive insight into your external business environment.

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5 Steps to Starting your Competitive Marketing Intelligence Function

M Brain

Competitive Intelligence (CI) and Market Intelligence (MI) are two of the most powerful tools you can use to keep a step ahead. Combined into Competitive Market Intelligence (CMI), they give you comprehensive insight into your external business environment.

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How to optimize your market intelligence strategy in 6 steps

WideNARROW

As a market intelligence professional, it is essential to keep up with the rapidly changing business environment that your organization operates in and make decisions that are informed by the wealth of data available.

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With the market shrinking, is Competitive Intelligence converging into Market Intelligence?

Markets and Markets

While it may seem competitive intelligence (CI) and market intelligence (MI) are the same and they serve a similar purpose i.e., aid decision-making, but they are different in practice and make a great equation for the success of any business. An excellent marketing strategy would take both MI and CI into consideration.

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Conducting Market Research: Template and How-To Guide

Netbasequid

Understanding a market means having specific insight around a customer base, trends, and competitors. And this is the exact opposite of what needs to happen in today’s consumer-driven business environment. What is Market Research? And its steps include the collection, analysis, and interpretation of market data.

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8 Tools To Level Up Your Market Analysis in 2023 (Free & Paid)

Alpha Sense BI

In the age of data, business intelligence is about more than just having the right information — it’s about uncovering and analyzing the exact crucial insights you need to help inform business decisions, stay ahead of market-moving trends, and keep an edge on the competition. That’s where market analysis tools come in.