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5 Steps to Starting your Competitive Marketing Intelligence Function

M Brain

Competitive Intelligence (CI) and Market Intelligence (MI) are two of the most powerful tools you can use to stay ahead. Combined into Competitive Market Intelligence (CMI), they give you comprehensive insight into your external business environment.

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5 Steps to Starting your Competitive Marketing Intelligence Function

M Brain

Competitive Intelligence (CI) and Market Intelligence (MI) are two of the most powerful tools you can use to keep a step ahead. Combined into Competitive Market Intelligence (CMI), they give you comprehensive insight into your external business environment.

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How to optimize your market intelligence strategy in 6 steps

WideNARROW

As a market intelligence professional, it is essential to keep up with the rapidly changing business environment that your organization operates in and make decisions that are informed by the wealth of data available.

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With the market shrinking, is Competitive Intelligence converging into Market Intelligence?

Markets and Markets

While it may seem competitive intelligence (CI) and market intelligence (MI) are the same and they serve a similar purpose i.e., aid decision-making, but they are different in practice and make a great equation for the success of any business. Thus, competitive intelligence is business-focused.

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Debunking 5 Popular Expert Network Myths

Alpha Sense BI

Expert networks are a critical tool for market intelligence and are leveraged by professionals to gain firsthand knowledge of specialized industries, companies, and markets. Calculate the return on investment (ROI) of your market intelligence by using our ROI calculator.

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Unlocking Competitive Advantage: The Power of Intelligence-Driven Decision-Making in Today's Busines

SCIP

By continuously monitoring market trends, competitor movements, and regulatory changes, businesses can adapt their strategies in real time, maximizing opportunities and mitigating risks. Proactive Risk Management In today's volatile and uncertain business environment, risk management is paramount.

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Brands Adapting to Consumer Video Chat Desire

Netbasequid

Savvy brands follow the trend through consumer and market intelligence to make changes and stay ahead of the curve. Video conversations have been an absolute lifeline for many consumers and businesses during the pandemic. Consumer and market intelligence tells the story. Let’s see how that looks!