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Protecting your Retail Brand Against the Growing Counterfeit Threat

Intelligence Node

of world trade today, are flooding the market and COVID-19 has exacerbated this problem for brands, manufacturers, and consumers. Counterfeit products accelerate price erosion and damage brand image, making it difficult to secure good margins and risking further deterioration of consumer trust.

Retail 197
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Protecting Brand Health in an AI-Powered World

Netbasequid

It’s important to protect brand health in our AI-powered world. That is already a steep slope for brands trying to roll that boulder to the top of the mountain. But it’s not nearly all that brand health depends on. How are you protecting your company from harmful exposure by way of unflattering ad placements?

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What a quarter century of digital transformation at PayPal looks like

CIO

Since 1998, the brand has evolved and grown in step with technology, and today, the size of its network and consumer use has made it a household name in digital payment systems. Soon, the brand became an unofficial third-party service provider that eBay users included as a payment method in item descriptions.

Commerce 775
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Atos calls for help after plan to raise new capital falters

CIO

Last year, Atos revealed plans to split itself in two , selling off its shrinking legacy managed infrastructure services business, Tech Foundations, while retaining its more profitable digital services and security business under a new brand, Eviden.

Capital 591
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4 eCommerce Analytics Areas to ensure your brand's protection

Data Hut

You're so focused on your customers and your products that you forget that there are other factors at play here—ones that can impact your brand in ways that you never saw coming. One of the best ways to ensure your brand's protection is through analytics. An incomplete product description page negatively impacts the brand image.

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Welcome to the trusted edge

CIO

The edge is where the action happens, where your employees and equipment do their work, and where customers and clients interact with your brand. And that’s not even taking into account changing regulations that are being enforced globally to protect consumers. Edge Computing

Hospitals 737
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With greater personalisation comes greater security

CIO

For retailers and brands, striking a balance between personalisation and security is the ultimate challenge. It all relies on a much needed value exchange to occur between brand and consumer – and for this to happen trust is key. The trust game It’s obvious that for brands and retailers, security and trust matter.

Security 552