Zoominfo

MARCH 27, 2019

The term technographic data, or technographics , refers to the essential technologies and tools a business uses to function. Consider how helpful it would be to have access to a list of companies that recently ended contracts with your biggest competitor. The 2019 Technographic Data Report for B2B Sales Organizations.

Sales 222

Sales Advantage Advantage Research 222

mention

NOVEMBER 29, 2023

A well-made content strategy is key to successful marketing campaigns, whether you’re curating blog posts, social media updates, or website content. How to Use AI for Content Strategy Now that we’ve explored the benefits of AI in content strategy, let’s delve into the practical steps of harnessing AI’s potential.

Research 167

Research Analysis Competitor Analysis Competitive 167

mention

JANUARY 4, 2023

In this blog post, we’ll go over 15 things every potential business owner should think about before getting started. List Your Values. Make a Potential List of Customers or Vendors. Make a Potential List of Customers or Vendors. List Your Values. Are you thinking of starting a business?

Business 157

Business Research Loss Finance 157

SpyFu

APRIL 5, 2024

Understanding what your competitors are up to is critical for making smart strategic decisions. The right software can make competitor analysis more informed, accurate, and efficient. Why Competitor Analysis Matters In today's fast-paced digital landscape, businesses can't afford to operate in a vacuum.

Competitor Analysis 59

Competitor Analysis Analysis Benchmarking Profiling 59

mention

APRIL 20, 2022

More and more companies emphasize that employees use their social platforms to promote their brand, which in turn means first building your own brand online. In this blog post, we’ll take a look at 6 different personal branding tips to help increase your personal brand and your online visibility in the process.

Profiling 337

Profiling Knowledge Loss Gaming 337

mention

MARCH 29, 2023

For example, let’s say you need to generate more leads and further grow your email list. An email marketing calendar needs to outline those goals, and allow marketers to understand the timeframe and the reason behind needing and using said tools. In 2023, every brand has utilized email marketing and understood its importance.

Marketing 271

Marketing Marketing Sales Algorithm 271

mention

SEPTEMBER 22, 2022

They’re tools that use advanced machine learning to anticipate the needs of a business and fulfill those needs efficiently. As AI continues to develop and become more commonplace throughout the business world, many innovative companies have started to use it to gain a competitive advantage over their rivals. Read on to find out.

Innovation 261

Innovation Intelligence Intelligence Business 261

mention

AUGUST 11, 2021

The number of brands joining and growing customer engagement on the platform is boosting up as we speak. Keep reading to learn ten different strategies you can use to grow your real follower count on Instagram and drive real engagement. Instagram is an incredibly dynamic and fast-growing social media platform. and performance.

Algorithm 363

Algorithm Profiling Travel Retail 363

SpyFu

APRIL 1, 2021

Often, your most significant opportunities come from your competitors’ data. Keeping up with your competitors’ marketing strategies is a great way to identify their strengths and weaknesses. Which you can use for your marketing strategy. Below are 7 ways to monitor your competitors marketing strategies.

Competitor Analysis 108

Competitor Analysis Analysis Research Marketing 108

E2M

MARCH 13, 2024

We’ll be your Robin here and share how to create an SEO proposal that stands out from your competitors and wins you more clients! It’s more than just a list of services and prices. It outlines customized SEO solutions, the scope of work, your methods, and your unique value proposition. Who Is Your Ideal Customer?

Analysis 67

Analysis Win Benchmarking Profiling 67

Zoominfo

OCTOBER 5, 2021

Lead qualification is a system marketers use to understand how likely someone is to become a customer. This ‘weeding out’ will clear the path for qualifying leads further, including giving prospective buyers a lead score and segmenting leads into lists. Yet, it seems the die-hard label lives on. Here’s why. What Is an MQL?

Sales 130

Sales Marketing Marketing Information 130

Zoominfo

FEBRUARY 17, 2021

The triple touch is a tactic that salespeople use to engage prospects. Use this list to guide your talking points (for any of the touches): Personal: Referrals, personal blogs and articles, Tweets, alumni. Professional: Title, duty, empathy on shared pains, competitors, best practices. Thanks, [your name].

Sales 237

Sales Briefing Profiling Research 237

Data Hut

JANUARY 31, 2024

Think of it as owning a stall in a bustling market; the more visible your shop is, the more customers it draws. This blog is designed for Amazon sellers who aim to grasp the nuances of visibility on the platform, learn effective strategies to enhance it and understand its critical role in achieving success.

Sales 52

Sales Competitor Analysis Analysis Competitive 52

SpyFu

DECEMBER 14, 2020

If you want to grow your blog traffic, it’s vital to post regularly—and frequently. Businesses that create 15 or more blog posts per month see five times as much traffic as companies that don’t post regularly, according to HubSpot. The company wrote about using its own platform to identify its top metric and develop its product.

Sales 116

Sales Competitor Analysis Research Marketing 116

E2M

FEBRUARY 22, 2024

This free listing helps your business appear in Google Maps and local search results; which makes it easier for potential customers to find your business online. With a significant increase in mobile traffic and 93% of consumers using Google Maps to search for a business, optimizing your GBP needs to be your priority.

Profiling 67

Profiling Business Restaurants Information 67

CXL

JUNE 16, 2022

They map out a repeatable process to avoid chaos and confusion in your team and with customers. This tells us its social media team, blog content writers, website copywriters, and everyone else, are aligned on their task execution. So, how can marketers align every department for a consistent customer experience?

Marketing 124

Marketing Marketing Copywrite Win 124

mention

NOVEMBER 10, 2021

For starters, stats suggest Amazon is the fourth most popular site in the US, gets over 2 billion visitors each month, and has over 300 million active users. No wonder 32% of sellers say that the ability to use Amazon’s Advertising solutions effectively is one of the most significant contributors to their success. Types of Amazon ads?

Marketing 246

Marketing Marketing Gaming Sales 246

Zoominfo

SEPTEMBER 5, 2018

Regardless, today’s blog post is for you– keep reading to learn everything you need to know about market intelligence and how you can leverage it to grow your business. Brands use market intelligence data to guide decision-making in all areas of their business, from product development to marketing campaigns and so much more.

Market Intelligence 140

Market Intelligence Intelligence Intelligence Marketing 140

Netbasequid

AUGUST 3, 2021

And as we go along, we’ll come across statistics that emphasize the need for social media monitoring software: In 2020, over 6 billion people were using social media worldwide, this is projected to increase to 4.41 54% of social browsers use social media to research products. Without further ado – here’s our list of 12!

Profiling 105

Profiling Competitive Advantage Advantage 105

Zoominfo

MAY 20, 2018

In fact, companies that conduct win/loss analyses consistently outperform those that don’t in the following areas ( source ): Customer retention rate: 60% vs. 48%. Lost prospects and new customers will be more comfortable sharing their unfiltered opinions with a third-party. Which of our competitors have you looked at?

Loss 223

Loss Win Analysis Sales 223

SpyFu

MARCH 21, 2023

Improving your SEO helps you get more traffic, acquire more customers, and grow your business faster. There are lots of good reasons to use SEO outreach. Land New Guest Post Opportunities and Build More Links Guest posts are a powerful way to build links, with 86% of content marketers using them as part of their SEO strategy.

Briefing 96

Briefing Finance Gaming Security 96

SpyFu

MAY 6, 2021

SEO comparison tools give you the scouting reports you need to identify these challengers, size them up, and ultimately outcompete them for the traffic your site deserves. Even then, some statistics about your competitors are nearly impossible to find without the aid of a dedicated SEO tool. Where Can You Find Your Competitors?

Marketing 111

Marketing Marketing Sports Research 111

Zoominfo

MARCH 27, 2018

On the most basic level, customer engagement can be defined as the ongoing relationship between a brand and its customers. And, even though customer engagement is only a piece of the marketing puzzle, it shouldn’t be ignored. The Current State of Customer Engagement.

Marketing 196

Marketing Marketing Research Knowledge 196

Zoominfo

FEBRUARY 28, 2018

If you fall behind on the latest and greatest in technology, you fall behind your competitors. Today’s blog post breaks down some of the most impactful technological developments B2B selling has seen in the last few years. Between 2008 and 2014, use of cloud-based CRM jumped from 12% to 87% ( source ). Keep reading!

Technology 225

Technology Technology Predictive Analytics Sales 225

Data Hut

JANUARY 7, 2024

In the fast-paced world of e-commerce, Amazon sellers and Shopify merchants constantly face a myriad of challenges – from fierce competition to the relentless pursuit of customer loyalty and innovation in product offerings. In this blog, we dive into the transformative power of web scraping for e-commerce marketers.

Commerce 52

Commerce Security Security Competitive 52

Netbasequid

FEBRUARY 23, 2022

And since 72% of consumers use social media to discover new products, tracking your brand’s effectiveness online has become integral, so social media scanners are the key to unlocking your success. Two-thirds of shoppers today use social media as part of their shopping strategy. Let’s explore. 1) NetBase Quid. 2) Rival IQ.

Competitive 105

Competitive Benchmarking Competitive Intelligence Analysis 105

Zoominfo

FEBRUARY 17, 2021

The triple touch is a tactic that salespeople use to engage prospects. Read More] How to Use Sales Multi-Threading TOUCH 2 – Send a Personalized Warm Email Your email is the foundational step of your sales cadence. Use your research to align the prospect’s role and responsibilities with the problem you can help them solve.

Sales 130

Sales Briefing Profiling Research 130

Netbasequid

JUNE 27, 2022

Some of the activities that power these efforts include risk analytics , competitor analysis , SWOT analysis, SMART goal setting, and more. Management determines how decisions are made and establishes protocols on how reporting is done. Competitor Monitoring. And it all hinges on consumer and market intelligence. They are: 1.

Competitor Analysis 97

Competitor Analysis SWOT Analysis Market Intelligence 97

Zoominfo

AUGUST 8, 2019

In today’s digital age, there is a lot of emphasis on generating leads through blogs, emails, social media, Google AdWords, etc. Naturally, given the blood, sweat, and tears that go into a pitch, losing out to a competitor is a bitter pill to swallow. 3. Contact people you used to work with. So much can happen in a year.

Alliance 178

Alliance Win Profiling Sales 178

SpyFu

FEBRUARY 26, 2021

Do it right, and you’ll worry less about your competitors, knowing your content is in a league of its own. We do content gap analysis because content is one of the strongest ways to provide value, build trust, and grow your customer base online. For users, these gaps are annoying. What Is Content Gap Analysis? Let’s get started.

Analysis 93

Analysis Knowledge Research Education 93

Netbasequid

JANUARY 24, 2022

And we have nine ways to use trending topics found online to your advantage! Let us take, for instance, two popular platforms: Google for search, and Twitter for social media. And every year, the search engine compiles a list of trending topic queries based on search term volume of the current year compared to the previous.

Advantage 98

Advantage Advantage Sports Entertainment 98

Evalueserve

FEBRUARY 22, 2021

Competitive intelligence requires you to embrace the competitive landscape and create strategies to combat your competitors. But, how exactly do you determine what your competitors are doing? How do you make sense of all the information available on your competitors? How do you determine strategies to beat your competitors?

Competitive Intelligence 64

Competitive Intelligence Competitive Intelligence Intelligence 64

Owler

NOVEMBER 4, 2021

There are so many opportunities for businesses to use Owler for a variety of pursuits. The reason I use it and recommend it is somewhat unique but well within the confines of the tool’s value. How to Use Cool Tools for Selling Smarter in 2021. How to Use Cool Tools for Selling Smarter in 2021. It’s not a sales pitch.

Sales Enablement 59

Sales Enablement Sales Marketing Marketing 59

Netbasequid

APRIL 12, 2021

Competitive intelligence feels like it should be intuitive, as every brand understands its own category and competitors, right? And then there are evolving competitors, places that you may not be entirely aware of, who may be about to gobble up a significant chunk of your category. Your Competitors Are Watching You.

Competitive Intelligence 97

Competitive Intelligence Competitive Research Intelligence 97

Data Hut

MARCH 20, 2022

Customers are more informed than ever before, and they'll easily spot when a company has great products and service, or if they're just a fly-by-night business. You manage to work out a strategy that is also likely built after studying how the competitor operates in the marketplace. Who are your competitors?

Commerce 52

Commerce Retail Restaurants Competitive 52

Data Hut

SEPTEMBER 20, 2020

Here comes Key Performance Indicators or competitor KPIs. . These same factors that you use to track a goal (the goal being increased ROI) become your KPIs. You can use one or more KPIs to study the progress of a particular project, department, or individual. . Tracking Competitor KPIs for the success of your business.

KPI 98

KPI Retail Sales Learning 98

CXL

OCTOBER 16, 2022

There’s more to ecommerce customer acquisition than increasing checkout conversion rates. For long-term, sustainable success, you must attract the right customers. In this article, you’ll learn how to gauge the effectiveness of any customer acquisition strategy. What makes customer acquisition different from marketing?

Retail 107

Retail Sales Marketing Marketing 107