mention

MAY 23, 2023

Email personalization is one of the most efficient ways to improve the engagement rate of your email marketing campaigns. Did you know that from 2021, the global content marketing industry is worth over $400 billion? So, let’s start. It is an effective marketing tool that allows companies to reach a broad audience relatively cheaply.

Marketing 299

Marketing Marketing Algorithm Advantage 299

mention

MARCH 3, 2023

It happens when a consumer’s liking towards a brand reflects in their everyday dialogue. Here’s the big question – Is WOMM still relevant in today’s competitive world? 88% of customers trust a brand recommended by friends or family. 88% of customers trust a brand recommended by friends or family.

Marketing 261

Marketing Marketing Win Knowledge 261

Smart Data Collective

JULY 24, 2023

Nabil M Abbas of Towards Data Science talked about one of the most interesting ways that data analytics is changing the NBA. In this blog post, we will delve into the transformative power of social media in sports marketing, exploring how it enhances fan engagement, expands sponsorship opportunities, and fuels athlete-brand partnerships.

Sports 199

Sports Technology Technology Marketing 199

mention

APRIL 29, 2022

Users share content to connect to their peers, endorse their favorite brands, and share their opinions with the world. Brands can leverage this popularity to generate leads and strengthen their online presence too. For instance, a 2017 study reveals that 5 out of the 10 most viral posts that year were about practical life hacks.

Matrix 355

Matrix Profiling Briefing Entertainment 355

Zoominfo

FEBRUARY 18, 2021

It’s a popular saying in business circles, but it holds true: People do business with people they know, like, and trust (especially in the business world). Whether we realize it or not, we want to buy from people we can trust. So how can you be a business that people know, like, and trust?

Business 227

Business Sales Capital Knowledge 227

Smart Data Collective

SEPTEMBER 8, 2020

You can see how big data and AI are being utilized by the most astute CBD marketers. When you evaluate the many different businesses and industries in the world today, some are flourishing more than others. While every brand wants to create a viral campaign, not every concept will succeed.

Marketing 274

Marketing Marketing Retail Advantage 274

Smart Data Collective

JUNE 29, 2022

After all, one of the factors that make a brand’s name big is its marketing. This is among the most cost-effective methods, busting all the small business myths with regards to time and money. Emails have entwined themselves in our lives so much that most people are known to check their emails even before they have gotten out of bed.

Marketing 343

Marketing Marketing Data Mining Sales 343

Alexa

FEBRUARY 7, 2021

During 2020, people craved brand connections more than ever. Customers and prospects in 2021 want to connect with brands, and they want to do it fast. Of course, in an ideal world, you would have the budget to hire hundreds of live customer service reps to work 24/7 to help you do that. Fast, Responsive Communication.

Entertainment 291

Entertainment Marketing Marketing Retail 291

mention

FEBRUARY 19, 2024

Whether you need to communicate key features, showcase important differentiators, or make people smile when thinking about your brand, optimized product videos are game changers to most marketing pushes. Generating responses. SEO and discoverability. It’s no coincidence that the average person spends 1.4

Sales 157

Sales Gaming Marketing Marketing 157

Zoominfo

SEPTEMBER 16, 2020

But how does this connect to B2B brand development? Author and blogger Seth Godin describes a brand as “the set of expectations, memories, stories, and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.”. Why Is B2B Brand Development Important?

Marketing 261

Marketing Marketing Sales Information 261

Alexa

MAY 24, 2021

The best businesses in the world recognize how critical building an optimal customer experience is to their overall sales and brand reputation. Research conducted by Zendesk in 2020 found that “half of customers say that customer experience is more important to them now compared to a year ago.”. Customer journey stage: Awareness.

Education 328

Education Competitor Analysis Advantage Advantage 328

mention

AUGUST 9, 2023

Building brand awareness is one of your top priorities when managing an eCommerce site. You might have tried several ways to try and make your brand more well-known. Although all these strategies can boost your brand awareness, it also matters how people know about your business. What is Online Reputation Management?

Management 130

Management Profiling Advantage Advantage 130

mention

AUGUST 16, 2023

Word of Mouth: finally, through networking and conversations with other professionals online, recommendations are always helpful – especially from those you trust. But just because you have all the gear doesn’t mean you can do it successfully. Here’s everything you need to do and consider when choosing the right copywriter.

Copywrite 130

Copywrite Briefing Loss Gaming 130

mention

MAY 17, 2023

Affiliate marketing can generate between 5% to 25% of online sales for big brands. It allows publishers and bloggers to monetize their social media or blog content. With a strong brand identity and millions of Amazon products to cash on, the Amazon Associates program caters to content creators from every niche and category.

Marketing 273

Marketing Marketing Travel Commerce 273

Zoominfo

MAY 21, 2019

Welcome to the May edition of the ZoomInfo B2B Blog Post Round-Up series. These blog posts typically explore topics related to B2B marketing, B2B sales, recruiting, or business growth. Today’s installment features content about getting ahead in your career, personalized marketing, lead generation roadblocks, brand trust, and more!

Win 189

Win Sales Retail Education 189

Zoominfo

FEBRUARY 18, 2021

It’s a popular saying in business circles, but it holds true: People do business with people they know, like, and trust (especially in sales). Whether we realize it or not, we want to buy from people we can trust. So how can you be a business that people know, like, and trust? How to Build Trust with Customers 1.

Business 130

Business Sales Capital Knowledge 130

Zoominfo

JUNE 30, 2019

So, in an effort to demystify the term, we recently took to our blog to discuss marketing creativity —what it is, what it isn’t, and how to achieve it. Philips created the PADCC for the sole purpose of monitoring and interacting with social dialogue surrounding their brand. Creativity is a difficult concept to put into words.

Marketing 208

Marketing Marketing Analysis Technology 208

mention

MAY 11, 2022

This blog post will take you through how to calculate ROI on your Instagram and Facebook ad campaigns. You will also get some tips to make the most of your ROI figure and boost your business. But how will you measure social media ROI? Isn’t it too much work? Don’t worry. We will make it easier for you. But things are changing now.

Benchmarking 340

Benchmarking Brainstorming Gaming KPI 340

Zoominfo

SEPTEMBER 26, 2018

Recruiting and marketing may be two separate fields—but in today’s digital world, the lines between the two have become increasingly blurred. As a result, the strategies recruiters use for candidate sourcing now mirror the tactics marketers use to attract customers—the main overlap being branding. What is an employer brand?

Profiling 250

Profiling Briefing Travel Competitive 250

Zoominfo

JANUARY 15, 2021

The world has been stirred up by a global pandemic, most of us are still working from home, and digital marketing strategies have become a critical part of every company’s survival. When it comes down to it, one of the most important things marketing organizations are tasked with is generating marketing qualified leads (MQLs).

Sales 264

Sales Profiling Marketing Marketing 264

Zoominfo

AUGUST 26, 2019

Every day, your customers are bombarded with corporate promotions and marketing messages, from both familiar and unfamiliar brands. Customers buy — and continue to buy — from brands they’re emotionally connected to. years), and will recommend brands at a rate of 71% ( source ). Either way, today’s blog post is for you.

Retail 189

Retail Profiling Win Marketing 189

mention

AUGUST 30, 2023

The platform has been taking the world by storm lately and has become a preferred choice for youngsters around the globe. Plus, the content supported by the app is much easier to consume compared to traditional search engine recommendations, such as blogs or articles. And there can be a number of reasons for it. With over 4.74

Entertainment 130

Entertainment Commerce Research Information 130

mention

SEPTEMBER 15, 2023

Table of Contents: Importance of User Feedback Different Channels for Gathering User Feedback Making the Most of Customer Feedback to Drive Changes How to Make Small but Effective Changes? In the current times, thriving in business hinges on the support of its customers.

Innovation 157

Innovation Marketing Marketing Algorithm 157

mention

NOVEMBER 10, 2023

One of the most important is understanding the different algorithms TikTok uses. The For You feed is the most important algorithm on TikTok, as it shows users most of the videos they see. The For You feed is the most important algorithm on TikTok, as it shows users most of the videos they see.

Predictive Analytics 176

Predictive Analytics Algorithm Data Analysis Entertainment 176

Zoominfo

JUNE 4, 2019

Trust is the foundation of any successful deal. Think about it: you wouldn’t buy a car from a sketchy salesman or a house from a realtor you don’t trust. In B2B sales, the quicker you build trust with your prospect, the more likely it is that you will close a deal. In fact, only 3% of buyers trust sales reps ( source ).

Sales 244

Sales Profiling Research Knowledge 244

mention

NOVEMBER 16, 2022

So what is it and how conversion copywriting is different from traditional online copywriting — the way most of us are used to perceive copy? That’s why being a great conversion copywriter is not about winning Young Lions Awards (a competition for young creatives) and presenting your crazy idea to the world.

Copywrite 284

Copywrite IT Entertainment Research 284

Zoominfo

MARCH 28, 2018

The strongest brands have one thing in common– a loyal base of trusting customers. Trust is at the center of every business strategy– without it, you’ll struggle to, develop relationships, win business, and retain customers. If you’re ready to learn how to establish a trustworthy brand, keep reading! Be transparent.

Win 178

Win Sales Learning Information 178

Zoominfo

OCTOBER 31, 2018

Proven to increase brand awareness and drive lead generation, influencer marketing is a vital marketing tactic for many B2C brands. In fact, according to one recent report, only 15% of B2B brands are running ongoing influencer programs ( source ). In short, an influencer’s community trusts their opinions and advice.

Marketing 153

Marketing Marketing Entertainment Sales 153

mention

AUGUST 19, 2022

Here is something troubling in the world of sales: most cold emails fail. In fact, even the most strategically-crafted and well-written emails fail to resonate with the target audience. When was the last time you were pleased to see a well-crafted cold sales email? Yeah, we thought so. Do you have a set formula in mind?

Sales 329

Sales Profiling Learning Knowledge 329

Zoominfo

SEPTEMBER 18, 2018

It’s one of the most talked-about trends in the marketing world today. Today, we explore the negative side of personalized marketing , and the tactics you must avoid if you want your customers to trust your brand. But as the title of this blog suggests, personalization also has its risks. Personalization.

Marketing 206

Marketing Marketing Sports Security 206

Zoominfo

JANUARY 11, 2021

Maybe there’s a product out there that can automate most of the work you spend half your day working on. Productivity: Customers wish to be more efficient with their time and are most likely to be unhappy with the amount of time they waste with their current solution. The list, sadly, can seem endless. Types of Customer Pain Points.

Sales 277

Sales Research Marketing Marketing 277

Smart Data Collective

NOVEMBER 3, 2021

As more and more people increasingly turn to the internet to search for information and shop for products, startup companies and brands are quickly realizing how important it is to not just have a website but a strong online presence. Artificial intelligence is integral to the design process. Websites are no different.

Due Diligence 284

Due Diligence Startups Technology Technology 284

Zoominfo

OCTOBER 21, 2018

In a 2010 blog post, ZoomInfo discussed the emergence of video as an effective vehicle for B2B marketing communications. At that time, nearly 60% of brand managers planned to invest more resources in online video in the next 12 months. Today video remains a hugely successful tactic in the B2B marketing world.

Entertainment 157

Entertainment Marketing Marketing Education 157

Domo

MARCH 14, 2024

Having led large global AI initiatives at two of the five largest cloud providers in the world, Allie was most recently the Global Head of Machine Learning for Startups & Venture Capital at Amazon Web Services (AWS), building a 10-figure business. Brands and many more. Domopalooza also announced Allie K.

Startups 52

Startups Capital Security Security 52

Zoominfo

JANUARY 11, 2021

Maybe there’s a product out there that can automate most of the work you spend half your day working on. Productivity: Customers wish to be more efficient with their time and are most likely to be unhappy with the amount of time they waste with their current solution. The list, sadly, can seem endless. Types of Customer Pain Points.

Sales 246

Sales Research Marketing Marketing 246

Zoominfo

AUGUST 12, 2018

With the ultimate goal of increasing conversion rates, marketers have to accelerate brand activity through digital channels. Our examples highlight ways companies achieved branding success through creative marketing initiatives. The company is well-versed in the world of content marketing. In fact, SalesForce is among the first.

Marketing 130

Marketing Marketing Gaming Management 130

mention

FEBRUARY 17, 2021

Marketing today is focused on building trust between companies and their consumers, but this part of the industry could become strained following the pandemic. Successful marketers know what their customers want and the most effective way of making their product or service available. The Importance of Knowing Your Consumers.

Win 246

Win Travel Marketing Marketing 246