Zoominfo

DECEMBER 4, 2019

In today’s candidate-driven landscape, it’s no longer sufficient to go through the motions of a one-size-fits-all recruiting strategy — particularly when it comes to social recruiting. Social media has transformed the recruiting industry, as more than 91% of employers use social media to hire talent today ( source ).

Profiling 221

Profiling Gaming Education Information 221

mention

NOVEMBER 10, 2023

By understanding the different metrics available, you can identify what works well and what areas need improvement. Here are some of the key TikTok analytics metrics that you should track: Likes : The number of likes your videos receive indicates their popularity with your audience. It can help businesses cut their CPA on TikTok.

Predictive Analytics 176

Predictive Analytics Algorithm Data Analysis Entertainment 176

Netbasequid

MARCH 13, 2023

Social media is indispensable for advertising. And that’s because social platforms are an extension of consumers’ social lives. As such, brands are using this medium to engage consumers—especially when it comes to Instagram. So how do brands know if their Instagram marketing efforts are paying off?

Analysis 97

Analysis Profiling Benchmarking Competitive Intelligence 97

Zoominfo

JUNE 6, 2022

A focus on branding. Optimizing your employer brand can have a direct effect on your ability to attract and retain top talent. What is an Employer Brand? An employer brand refers to a company’s identity and reputation as an employer. Why is it Important to Have an Employer Branding Strategy?

Profiling 130

Profiling Travel Capital Information 130

Zoominfo

SEPTEMBER 25, 2018

If you work in sales, it’s our hope that this list of sales podcasts provides you with some fresh listening material, newfound inspiration, and the tips and tricks you need to excel in the world of sales. Listen here. Listen here. Listen here. Listen here. Listen here. 2. Sales Pipeline Radio.

Sales 269

Sales Startups Entertainment Capital 269

SpyFu

APRIL 5, 2024

To stay relevant and grow, you need to understand their strengths, weaknesses, and strategies. You should regularly monitor key players in your industry across various channels and metrics. Its suite of products delivers actionable insights on customer journeys, brand audiences, industry intelligence, SEO, sales, and more.

Competitor Analysis 59

Competitor Analysis Analysis Benchmarking Profiling 59

Netbasequid

NOVEMBER 18, 2021

How consumers perceive and interact with brands has changed a good bit in recent years. Fortunately, consumers speak their minds online, leaving breadcrumbs for brands that inform what they think and why they choose the brands they do. All those online interactions on review sites, social media, etc.,

Analysis 105

Analysis Research Innovation Education 105

Netbasequid

SEPTEMBER 28, 2021

Having the right market research and social listening capabilities at the ready allows your brand to locate valuable market data revealing what’s trending, and what is important to your customer. High-growth teams have five different applications in their technology stack, including social applications and analytics tools.

Marketing 97

Marketing Marketing KPI Market Research 97

Netbasequid

JUNE 10, 2021

. Slowly but surely, brands that aren’t using social media listening will lose more and more market share to brands that are. There’s simply no other tool right now that comes close to providing brands with market intelligence that yields actionable results. The use cases of social media listening are expansive.

Airline 98

Airline Competitive Intelligence Market Intelligence Intelligence 98

Zoominfo

APRIL 17, 2019

In today’s blog post we not only explain why the funnel is outdated, but we also examine a more modern alternative: the flywheel. Regardless of how healthy your sales funnel seems at a glance, poor customer experience will result in a number of consequences — high churn rates, negative word-of-mouth, lack of trust in your brand, etc.

Sales 228

Sales Marketing Marketing Technology 228

bazaarvoice

SEPTEMBER 8, 2023

The social commerce renaissance continues. Global daily time spent on social networking continues to tick up: the endless scrolling, constantly hitting refresh, living vicariously through all of our friends as we wonder how they can afford to travel so much, etc. Given that social commerce sales in the U.S.

Commerce 98

Commerce Retail Benchmarking Research 98

Netbasequid

JULY 26, 2021

Brands need media traction; otherwise, nobody would know who they are and what they do. Before the days of social media, press releases were one of the primary methods of generating earned media. 63% of adults habitually talk about a brand’s products and services online. Earned Media Definition.

Business 52

Business IT Marketing Marketing 52

Zoominfo

DECEMBER 4, 2019

In today’s candidate-driven landscape, it’s no longer sufficient to go through the motions of a one-size-fits-all recruiting strategy — particularly when it comes to social recruiting. Social media has transformed the recruiting industry, as more than 91% of employers use social media to hire talent today ( source ).

Profiling 100

Profiling Gaming Education Information 100

Netbasequid

JUNE 28, 2022

On the surface, a competitor analysis helps brands identify competitors in an industry and reveals any winning marketing strategies. With that, let’s dig deeper to see how competitive intelligence works, followed by metrics to measure your efforts. Consumer sentiments towards brands and their products and services.

Competitor Analysis 90

Competitor Analysis Analysis Marketing Marketing 90

Zoominfo

MAY 5, 2019

In fact, email marketing has a median ROI of 122%– more than 4 times higher than other marketing channels, including social media, direct mail, and paid search ( source ). However, if your overall marketing goal is brand awareness, your budget might be better spent on software that automates emails focused on driving customer reviews.

Marketing 231

Marketing Marketing Sales Information 231

Netbasequid

FEBRUARY 26, 2021

We see 95% Net Sentiment (on a scale from -100 to 100): Summary metrics showing mentions and sentiment toward Taco Bell’s plant-based offering. Brands providing healthier options. Using social media monitoring to capture these emerging trends as they happen can be the difference between standing out or standing aside.

Restaurants 95

Restaurants Advantage Advantage Analysis 95

Netbasequid

APRIL 14, 2023

NetBase Quid’s® Intelligence Connector combines your internal data and business intelligence with powerful analytics-ready consumer and market intelligence, so your brand can make data-driven decisions quickly and efficiently. Influencer marketing has been growing by leaps and bounds, after all. billion U.S. dollars in 2022.”

Intelligence 52

Intelligence Intelligence Market Intelligence Entertainment 52

Netbasequid

FEBRUARY 10, 2021

Life is fast-paced and social images are part of – and a result of – that pace. How many of those do you think made it onto social media? Whatever the number, it will undoubtedly rise in 2021, every photo not included in your social media analytics is an opportunity missed. And social platforms are growing daily.

Gaming 111

Gaming Analysis Hospitals Sports 111

Zoominfo

APRIL 17, 2019

In today’s blog post we not only explain why the funnel is outdated, but we also examine a more modern alternative: the flywheel. Regardless of how healthy your sales funnel seems at a glance, poor customer experience will result in a number of consequences — high churn rates, negative word-of-mouth, lack of trust in your brand, etc.

Sales 130

Sales Marketing Marketing Technology 130

CXL

JULY 21, 2022

Get them wrong, and you risk damaging brand perception and trust. In this post, we’ll explore lessons from brands that use omnichannel marketing to deliver a seamless customer experience. It’s an approach that fits with how people increasingly engage with brands. What is omnichannel marketing? Get into the mind of your customer.

Marketing 99

Marketing Marketing Research Retail 99

mention

JUNE 14, 2023

In 2023, almost 5 billion people will have used social media. With an increasing number of users and social media content, businesses are struggling to cut through the noise. Or worst, ignore negative comments about their products on social media. Table of Contents: What is Social Listening ?

Marketing 346

Marketing Marketing Due Diligence Competitor Analysis 346

ATTEST

DECEMBER 14, 2020

All too often, brands are so focused on what they’re doing, they aren’t paying attention to what their competitors are up to. You’ll look at their product range and value propositions, their business model and brand and marketing strategies , their sales performance, and the amount of brand equity they have.

Analysis 52

Analysis Competitive SWOT Marketing 52

ATTEST

DECEMBER 14, 2020

All too often, brands are so focused on what they’re doing, they aren’t paying attention to what their competitors are up to. You’ll look at their product range and value propositions, their business model and brand and marketing strategies , their sales performance, and the amount of brand equity they have.

Analysis 52

Analysis Competitive SWOT Marketing 52

Alpha Sense BI

FEBRUARY 21, 2023

We’ll go over some of the best tools available today, and compare their features, strengths, limitations, cost, and see which types of organizations and use cases they’re best suited for. By the end, you’ll have a much better idea of which market research platform can address your needs and get your organization where it wants to go.

Market Research 52

Market Research Marketing Research Research Marketing 52

Alpha Sense BI

FEBRUARY 21, 2023

We’ll go over some of the best tools available today, and compare their features, strengths, limitations, cost, and see which types of organizations and use cases they’re best suited for. By the end, you’ll have a much better idea of which market research platform can address your needs and get your organization where it wants to go.

Market Research 52

Market Research Marketing Research Research Marketing 52

mention

FEBRUARY 16, 2022

With 2 billion active Instagram users worldwide and counting, it’s no wonder brands are getting serious about having an Instagram strategy. In other words, no brand can afford to ignore the power of Instagram marketing. If you’re ready to grow your Instagram account in 2022, you’ve come to the right place. So, think about it.

Marketing 350

Marketing Marketing Education Profiling 350

Netbasequid

SEPTEMBER 28, 2022

As our world’s population increases, so will social media reach. And as such, for businesses, it is critical to have the best social media tools to not just engage with consumers, but to track all your brand efforts. We are going to reveal the best 25 social media marketing tools for 2022. Creation and Scheduling.

Marketing 102

Marketing Marketing Benchmarking Analysis 102

CXL

OCTOBER 1, 2022

They’re having conversations with colleagues, researching on social media, and listening to podcasts about the product or industry and learning where your brand fits in. It’s an inbound model that develops your authority and brand affinity over time—it can be a long game to get results, but it helps you stay in play.

Research 86

Research Copywrite Sales Education 86

Netbasequid

JANUARY 20, 2021

Social media offers a huge pool of consumers ripe for brand communication. But that attitude is dangerous in its brand-centric focus. It should, perhaps, seem obvious, but Social Media Analytics is a term often heard – and often misunderstood. Social media isn’t about brands.

IT 122

IT Analysis Gaming Competitive 122

mention

AUGUST 18, 2021

Well, the obvious one is: you have to get used to a brand new platform — in this case, that’s YouTube Creator Studio. If you’ve been on YouTube for at least a year now, then you might have heard — or in fact, not heard — that Google has completely severed the connection between YouTube and Google Analytics as of February this year.

Algorithm 246

Algorithm Finance Learning Business 246

Netbasequid

SEPTEMBER 2, 2021

It’s where consumers talk about everything, including products and brands. Knowing what they are saying is imperative to getting your brand’s messaging right. And it is where social media monitoring software comes in! What is Social Media Monitoring? 32% of consumers expect a response within 30 minutes on social media.

Business 109

Business Analysis Research Sales 109

Netbasequid

JANUARY 20, 2021

Along with everything else this year, the social media analytics game has undergone accelerated transformation – and it’s essential to stay on top of the latest and greatest offerings with these stats, facts and insight to inform your digital marketing efforts. BUDGET AND ANALYSIS CONSIDERATIONS FOR BRANDS.

Marketing 116

Marketing Marketing Profiling Competitor Analysis 116

ArchIntel

JANUARY 13, 2021

Harvey Ranola , director of demand generation and global strategist of media intelligence at NetBase Quid, recently published a blog post discussing how social listening can be used to collect business intelligence that guides a direct-to-consumer brand’s digital transformation.

Business Intelligence 118

Business Intelligence Airline Intelligence Intelligence 118

Netbasequid

MAY 3, 2023

In today’s digital age, every brand is establishing its presence online and connecting with its audience through social media. However, this also means that any brand can be quickly displaced if they fail to keep up with the speed of online. We’ll also explore the following: Why use Social Media Dashboards?

Benchmarking 97

Benchmarking Analysis Competitive Gaming 97

Zoominfo

SEPTEMBER 23, 2018

Consider the statistics: 48 million Americans listen to podcasts weekly ( source ). Podcast fans listen to 40% more shows than last year ( source ). The average number of monthly podcast listeners will reach 112 million by 2021 ( source ). Today’s blog post breaks down B2B podcasting into a few easy steps.

Entertainment 176

Entertainment Advantage Advantage Innovation 176

Netbasequid

JANUARY 27, 2021

The best way to gain an accurate and complete view is to use social media analytics and reporting to understand every aspect of your campaign – before, during, and after. There are several metrics and methods you can use. Social sentiment is the top qualifier for nearly every other metric you can measure.

Analysis 98

Analysis Capital Sales Learning 98

Netbasequid

JUNE 4, 2021

There’s a lot to be learned from brand monitoring tools – things that you aren’t able to get anywhere else. So, let’s empty the sand bucket to reveal what brand monitoring tools can do for you! We will sort through: What brand monitoring is. Why existing without brand monitoring is not an option. Sentiment Spotting.

Analysis 94

Analysis Competitor Analysis Win Competitive 94