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UPS delivers customer wins with generative AI

CIO

MeRA, which the R&D team first released into limited production in November, will be adapted and extended to all categories of customer contact — and it will be applied to other functions within the enterprise, including human resources, sales, and finance, Subramanian says. CIO 100, Digital Transformation, Generative AI

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Generative AI: 5 enterprise predictions for AI and security — for 2023, 2024, and beyond

CIO

Our recent data analysis of AI/ML trends and usage confirms this: enterprises across industries have substantially increased their use of generative AI, across many kinds of AI tools. Indeed, its substantial engagement in these tools highlights the likely key role that AI and ML will play in the future of manufacturing.

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Sales Enablement Strategy: The Essential 7-Step Guide

Crayon

If you can help it, sales enablement — the act of empowering your sales reps with the tools, resources, and competitive intel they need to win deals — should not be conducted on an ad-hoc basis. To succeed over the long term in a competitive niche, you need a sales enablement strategy.

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SAP poaches Microsoft exec as its new global head of AI

CIO

Most recently, he was involved in the introduction of Dynamics 365 Copilot , which draws on OpenAI’s GPT-4 generative AI model to, among other things, help marketers write engaging sales pitches. His colleagues also studied how to write the most effective prompts for soliciting useful responses from generative AI systems.

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CIOs in transition: 5 tips for landing your next IT leadership job

CIO

One recommendation is to leverage a lightweight CRM and treat networking like a lead-generation activity, a skill that also builds better understanding and appreciation of sales and marketing functions. Start a blog or contribute articles to media sites and other established blogs.

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How to Definitively Prove the Value of Sales Enablement

Crayon

High-performing sales reps are not born; they’re built. To be more precise, high-performing sales reps are not built in a discrete period of time; they’re built on an ongoing basis. This is, in a sense, the value of sales enablement : It helps your sales reps maximize their potential as specialists in the art of generating revenue.

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10 Best Lead Generation Tools in 2023

mention

According to a recent study, only 17% of marketers believe they are generating enough leads for their sales teams. Lead generation tools can be a game-changer for your B2B sales strategy. These tools can help you automate your lead generation process, save time, and increase your conversion rates. But fear not!

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