Zoominfo

JANUARY 21, 2019

For those of you who aren’t regular readers of the ZoomInfo Blog, we spent last week looking back on our most popular content of 2018. Today, we bring this series to a close with the final installment– for marketers, of course. Top B2B Lead Generation Statistics for 2018. Read: Top B2B Lead Generation Statistics for 2018.

Marketing 164

Marketing Marketing Education Win 164

Netbasequid

APRIL 20, 2022

Data is taking center stage in the marketing landscape of 2022. Continuous data analysis is a must for brands and marketers – and we have some reasons why – 152 of them, to be exact. If your brand isn’t minding its consumer and market intelligence monitoring, this may inspire you to reconsider. Video Marketing.

Retail 133

Retail Research Entertainment Market Intelligence 133

mention

FEBRUARY 24, 2021

Whatever your reason you want to cultivate a community of listeners who share your common interests and passions. Convert Audio to YouTube Videos 5. Use a Podcast Marketing Service Wrapping Up: Which Promotion Method is Best for You? Use a Podcast Marketing Service Wrapping Up: Which Promotion Method is Best for You?

Marketing 342

Marketing Marketing Education Learning 342

Zoominfo

DECEMBER 19, 2018

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. But, what is new is the abundance of video resources now available within Google search results. Today we’re closing out this three-part series with a post for our marketing audience.

Marketing 220

Marketing Marketing Travel Education 220

Zoominfo

SEPTEMBER 25, 2019

When most marketers think outbound marketing, they think emails, paid advertising, and other digital campaigns aimed at engaging their target audience. We’ve written at length about how effective those tactics can be — but today, we’re talking about a different type of marketing campaign. Video Distribution Guides.

Win 182

Win Learning Gaming Sales 182

Zoominfo

MARCH 26, 2018

The differences between B2B marketing and B2C marketing run deep. Today we’re putting our differences aside because we believe, there’s a lot B2B marketers can learn from their B2C counterparts. It means putting the customer at the center of every business decision, including product development and marketing.

Learning 209

Learning Marketing Marketing Restaurants 209

Zoominfo

AUGUST 19, 2018

In a 2010 blog post, we state that in order to stay viable, B2B companies need to hire a social media manager. According to one recent study, 93% of B2B marketers reported social media as the most utilized marketing tactic of their teams ( source ). Today, that number has sky-rocketed to over 24,000 open positions.

Management 174

Management Gaming Win Sales 174

Zoominfo

FEBRUARY 7, 2018

From emerging platforms, to hot new trends, there’s always something new that marketers must identify and adapt to. And for better or worse, this change is sure to have quite the impact on your B2B marketing strategy. What is the reason for this change? How will Facebook’s new algorithm impact your B2B business?

Algorithm 180

Algorithm Marketing Marketing Profiling 180

Zoominfo

JUNE 3, 2018

Welcome to our June B2B Blog Post Round-Up—a series where we highlight the great work our writers contribute to some of our favorite publications. This month’s edition features content related to ABM, branding, customer experience, marketing reports, and so much more. 13 Ways Your Marketing Reports Are Hurting Your Business.

Sales 154

Sales Startups Sales Enablement Technology 154

Zoominfo

SEPTEMBER 8, 2019

Keep reading for our top five reasons to send your employees to a B2B conference or tradeshow this year! Now, with live tweeting, blogging, and video streams, your company can leverage the event to improve your content marketing strategy. Looking for good B2B conferences? Skill development. Brand awareness.

Sales 162

Sales Research Information Marketing 162

Zoominfo

APRIL 9, 2019

Since its inception in 2005, YouTube has become more than just the most popular video-sharing platform– it’s one of the most popular websites on the internet, period. Consider these statistics ( source ): Over a billion hours of video content is watched on YouTube every day. 400 hours of video are uploaded to YouTube every minute.

Marketing 100

Marketing Marketing Entertainment Profiling 100

Zoominfo

MAY 21, 2018

In the modern marketing landscape, personalized marketing has quickly become the gold standard. Personalized marketing content is inherently more engaging, more relatable, and ultimately, more successful than other types of content. For this reason, the experts at ZoomInfo put together the following infographic.

Marketing 133

Marketing Marketing Sales Learning 133

Zoominfo

OCTOBER 30, 2018

Modern sales reps rely on a variety of tools and technologies to conduct their work—including email, social media, video chat tools and more. But, even as the B2B sales process becomes increasingly digital, face-to-face meetings still provide certain benefits that no technology can replicate. Let’s look at a few examples: 1.

Sales 225

Sales Travel Advantage Advantage 225

Zoominfo

AUGUST 6, 2019

Since marketing went digital, the industry hasn’t been the same. Recently, there has been a renewed interest in ‘marketing hacks’ as B2B marketers have started to realize traditional marketing methods are no longer useful in a competitive landscape. Four Tried and True Digital Marketing Strategies.

Marketing 154

Marketing Marketing Alliance Education 154

Zoominfo

OCTOBER 5, 2021

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. But, what is new is the abundance of video resources now available within Google search results. If you’re on the hunt for new marketing resources, look no further.

Marketing 100

Marketing Marketing Travel Education 100

Zoominfo

AUGUST 26, 2019

This statement pops up during every conversation about customer retention for one simple reason— it’s true. Every day, your customers are bombarded with corporate promotions and marketing messages, from both familiar and unfamiliar brands. Either way, today’s blog post is for you. years (compared to 3.4

Retail 189

Retail Profiling Win Marketing 189

Zoominfo

MARCH 12, 2018

Defined, programmatic advertising is the use of data-driven software to automate the buying and placement of digital ads, including online desktop display, mobile, video, etc. Yet, B2B marketers have been slow to adopt programmatic advertising, especially compared to their B2C counterparts. Programmatic advertising. Efficiency.

Copywrite 185

Copywrite Advantage Advantage Algorithm 185

Zoominfo

AUGUST 29, 2018

‘Emotions’ and ‘feelings’ aren’t words that come up often in the B2B world. B2B products tend to be complex and more practical than flashy– so B2B organizations often value logic and reason over emotions. . But, emotions play a larger role in B2B purchase decisions than you may realize. Enter, sentiment analysis.

Analysis 176

Analysis Airline Marketing Marketing 176

mention

JULY 5, 2023

But can referral marketing for SaaS be the solution to generate leads without spending thousands on marketing? Join us on the journey while we dive deep into referral marketing for SaaS Table of Contents: What Is Referral Marketing ? Referral marketing produces noteworthy results. We say, yes, it can be!

Marketing 130

Marketing Marketing Advantage Advantage 130

mention

DECEMBER 27, 2023

The good news is that just like a store can rearrange its layout to get people to stay and buy, you can tweak your website to keep visitors engaged and subsequently convert them. In this guide, you’ll learn seven strategies to improve bounce rates and, therefore, increase your chances for more conversions. But first: What Do You Mean by Bounce Rate?

Retail 157

Retail Entertainment Knowledge Information 157

Zoominfo

SEPTEMBER 25, 2019

When most marketers think outbound marketing, they think emails, paid advertising, and other digital campaigns aimed at engaging their target audience. We’ve written at length about how effective those tactics can be — but today, we’re talking about a different type of marketing campaign. Keep reading! Let’s get into it!

Win 100

Win Learning Gaming Sales 100

mention

JANUARY 13, 2021

You can arm yourself with many useful tools to succeed at this crucial stage: written pieces, custom-made videos , sweepstakes, and promotions. Provide Downloadable Written Material Go with Well-crafted Explainer Videos Run a Sweepstake or Contest Offer Promotions through Social Media What You Have Learned Today. Stay tuned!

Win 194

Win Education Information Research 194

Zoominfo

OCTOBER 30, 2018

Modern sales reps rely on a variety of tools and technologies to conduct their work—including email, social media, video chat tools and more. But, even as the B2B sales process becomes increasingly digital, face-to-face meetings still provide certain benefits that no technology can replicate. Let’s look at a few examples: 1.

Sales 130

Sales Travel Advantage Advantage 130

SpyFu

DECEMBER 19, 2022

That’s the reason why I want to share with you 14 strategies that will help you drive results and let your content bring you traffic. Repurpose blog posts into visual content If you don’t know it already, visuals are highly effective for engaging an audience online. Let's dive right in.

Analysis 133

Analysis Profiling Research Competitive 133

Zoominfo

FEBRUARY 20, 2018

Artificial Intelligence—or AI—has become an increasingly hot topic in the marketing world as of late. The reason for this is simple: AI technology can automate tasks, simplify complex processes, and organize complicated data sets just as a real marketing professional would—only faster and more accurately.

Intelligence 272

Intelligence Intelligence Analysis Technology 272

Zoominfo

MAY 20, 2019

With so many responsibilities on their plates, B2B marketers and sales professionals can’t afford to waste such valuable time in inefficient meetings. If a meeting fails to win the attention of its participants, they have every reason to mentally check out and direct their thoughts elsewhere.

Business 221

Business Restaurants Briefing Technology 221

Zoominfo

APRIL 16, 2018

Keep reading for the top six reasons sales professionals love Keenan the Sales Guy: Reason Number One: Keenan is a reputable author. Keep reading for the top six reasons sales professionals love Keenan the Sales Guy: Reason Number One: Keenan is a reputable author. Reason Number Two: Keenan calls it like he sees it.

Sales 171

Sales Sports Research Learning 171

Zoominfo

MARCH 28, 2018

Jim Stengel, former global marketing officer of Procter & Gamble puts it best, “We’re seeing more of an emphasis on brands building emotional relationships with consumers because it’s powerful and it works. Content marketing has become a key component of B2B branding, but B2B organizations don’t always take the right approach.

Win 178

Win Sales Learning Information 178

Similarweb

AUGUST 16, 2021

Bryan Kramer’s book ‘There is no B2B or B2C: It’s Human to Human #H2H’ has revolutionized the way businesses communicate with other companies and their actual end-users. If you provide other businesses with the same content marketing you use on your end-users, you might appear a bit basic. . Difference between B2B and B2C marketing.

Marketing 59

Marketing Marketing Entertainment Advantage 59

mention

APRIL 20, 2021

This means two things: There’s a LOT of information created each day on social media platforms only ( not even counting blog posts, news articles, forums and review sites ). That’s true for all types of businesses, regardless of their business model (B2B, B2C, B2B2C, etc.). Yet, businesses. Table of Contents. What is social listening?

Gaming 246

Gaming Competitive Analysis Learning 246

Zoominfo

DECEMBER 4, 2019

In today’s blog post, we look at some of the most common and most critical social recruiting mistakes. But, posting job openings is one small facet of a social recruiting strategy — and should not be the only reason you log on. 8 Social Recruiting Mistakes to Stop Making Today. What does your ideal candidate look like?

Profiling 221

Profiling Gaming Education Information 221

Zoominfo

NOVEMBER 7, 2018

To help you impress job applicants and attract top talent, we give you seven ways to improve your B2B job descriptions. Better : “In this role, you will work within the tight-knit marketing team on a daily basis to create engaging content. Keep reading. Write for candidates, not search engines. So what’s a recruiter to do?

Sales 130

Sales Research Marketing Marketing 130

Zoominfo

JANUARY 27, 2019

It’s no secret, the Internet has changed the way customers buy products and the ways marketers engage with their audiences. But, despite the constant change, the following statement has held true for hundreds of years: No marketing tactic can match the influence of word-of-mouth. Therein lies the power of word-of-mouth marketing.

Marketing 210

Marketing Marketing Win Sales 210

Zoominfo

NOVEMBER 7, 2018

To help you impress job applicants and attract top talent, we give you seven ways to improve your B2B job descriptions. Better : “In this role, you will work within the tight-knit marketing team on a daily basis to create engaging content. Keep reading. 1. Write for candidates, not search engines. So what’s a recruiter to do?

Sales 100

Sales Research Marketing Marketing 100

Zoominfo

FEBRUARY 21, 2019

Jim Stengel, former global marketing officer of Procter & Gamble puts it best, “We’re seeing more of an emphasis on brands building emotional relationships with consumers because it’s powerful and it works. You probably already know that data is the key component of your sales and marketing strategies. Ask for feedback.

Win 100

Win Sales Information Marketing 100

SpyFu

MARCH 21, 2023

There are lots of good reasons to use SEO outreach. Land New Guest Post Opportunities and Build More Links Guest posts are a powerful way to build links, with 86% of content marketers using them as part of their SEO strategy. You’ll reach out to a website owner and ask if you can contribute content to their blog.

Briefing 96

Briefing Finance Gaming Security 96

CXL

OCTOBER 16, 2022

What makes customer acquisition different from marketing? Borrow trust for fast results with influencer marketing 4. Personalize the buyer journey with email marketing 5. Get seen with SEO-driven content marketing Conclusion. They’re customers for life who market your business for you (e.g., Why such a poor return?

Retail 107

Retail Sales Marketing Marketing 107