mention

JANUARY 26, 2024

Share of voice refers to the proportion of advertising or publicity that a brand or company has in relation to its competitors within a specific market or industry. It is calculated by dividing the brand’s advertising or publicity efforts by the total advertising or publicity efforts within the industry.

IT 157

IT Analysis Competitive Marketing 157

Tinuiti

APRIL 21, 2023

Since then, Prime Day has overtaken Black Friday and Cyber Monday as the biggest annual sales event on Amazon, with better deals on more products resulting in increased sales and Prime memberships. Choose your products wisely To maximize conversions, it’s important to pick the right products to advertise on Prime Day.

Win 130

Win Sales Advantage Advantage 130

mention

NOVEMBER 10, 2021

The eCommerce mammoth is constantly expanding its ads service portfolio and giving advertising tech giants like Google and Facebook a run for their money. Keep reading to learn just about everything you need to know about Amazon Advertising — what it is, why it’s worth investing in, some ad placement options, and optimization strategies.

Marketing 246

Marketing Marketing Gaming Sales 246

mention

MARCH 25, 2024

This can be in terms of product development, customer service, customer experience, or anything else. In this blog post, we will explore what a competitive analysis report is, why it’s important, and how you can create one for your business. We’ll also look at a few examples to illustrate key concepts of the matter.

Analysis 157

Analysis Competitive SWOT IT 157

Smart Data Collective

NOVEMBER 12, 2021

While I understand that selling products, cutting costs and delivering brand strategy is important for long term business results, the lack of priority in using data troubles me. It’s more difficult to reach consumers and technology buyers today than it ever has been in the history of marketing and advertising.

Information 330

Information Marketing Marketing Commerce 330

mention

MARCH 16, 2023

In this blog post, we’ll share 1120 of the best Instagram hashtags to help you get more likes and comments on your posts. For example, if you are creating a funny video, try using #funnyvideos or #funnyreels. Are you trying to get more likes and comments on your Instagram posts?

Travel 307

Travel Startups Hospitals Commerce 307

mention

NOVEMBER 1, 2023

Marketing channels from social media and paid advertising to email and content marketing are all experiencing rapid disruption and innovation courtesy of industry-changing technology rooted in AI and machine learning. The world of digital marketing is rapidly changing thanks to new advancements in artificial intelligence (AI) technology.

Marketing 157

Marketing Marketing Algorithm Briefing 157

Smart Data Collective

SEPTEMBER 8, 2020

1 Start a Blog with Machine Learning Algorithms in Place. Blogs are a great way to build your brand’s voice while utilizing insights from big data. Here are some quick stats on what’s happening in the world of blogging and WordPress in 2020. 77 million new blog comments are generated by readers each month.

Marketing 273

Marketing Marketing Retail Advantage 273

Tinuiti

DECEMBER 22, 2022

more likely than other platform users to immediately buy something they discovered on the platform and one in three consumers have purchased a product because they saw it on TikTok in the past year. It’s important to look for influencers and creators that are actually fans of your brand or product. TikTok users are 1.5x

Commerce 130

Commerce Marketing Marketing Entertainment 130

mention

NOVEMBER 13, 2023

After all, all you really need to do is put up some adverts and customers will come flocking to your website (or store) to buy the product. Doing it well involves in-depth knowledge of your product and, more importantly, your customers. Awareness: This is the stage where people first become aware of your product and/or brand.

Marketing 157

Marketing Marketing Knowledge Sales 157

Smart Data Collective

SEPTEMBER 28, 2022

In this blog post, we’ll explore some of the advantages of using a big data management solution for your business: Big data can improve your business decision-making. For example, if you want to know what products customers prefer when shopping at your store, you can use big data analytics software to track customer purchases.

Advantage 267

Advantage Advantage Management Predictive Analytics 267

mention

MAY 23, 2023

For example, if you run an online store that sells men’s and women’s clothing, you can segment your audience based on gender and send them personalized content that is relevant to them. For example, suppose a user has previously shown an interest in a particular product category.

Marketing 299

Marketing Marketing Algorithm Advantage 299

Smart Data Collective

NOVEMBER 20, 2022

However, as data centers have grown in popularity and function, so has online and advertisement fraud. If your on-premises production environment fails due to a disaster, such as a cyber-attack, make sure you have a plan in place to failover operations to a different data center. Geographical Location. IT redundancy is also crucial.

Security 271

Security Security Innovation Globalization 271

Smart Data Collective

NOVEMBER 1, 2021

It was almost like a JPG file that could be copied and pasted into an email, social network, or blog post. A QR code is a 2D barcode that can be included in your email or web pages, on printed material, social media pages, in advertisements, etc. QR codes work by encoding a whole bunch of data into just a few square inches of space.

Business 289

Business Retail Competitive Marketing 289

mention

AUGUST 17, 2022

It’s not you who is responsible for producing products, carrying the cost of running warehouses, sending goods to customers, and processing returns. Your biggest responsibility is picking the right products that customers will want to buy, attractively presenting them on your website, and being responsible for marketing.

Competitor Analysis 293

Competitor Analysis Brainstorming Research Analysis 293

mention

JULY 21, 2021

Daily Harvest , a meal delivery service brand with over 500 thousand Instagram followers, often collaborates with influencers of varying sizes to promote their products. As an example, consider the mega beauty brand, L’Oréal. Consider refining your writing and copy skills by conducting research. Source: Wishpond.

Profiling 261

Profiling Algorithm Sports Sales 261

mention

AUGUST 4, 2023

Simply put, Twitch marketing is the promotion of products and services on live video content. Streamers promote companies on the live stream or chat through brand mentions, product placements, giveaways, and product unboxing events. Here’s a great example of an influencer marketing campaign done right. Yes, and no.

Marketing 130

Marketing Marketing Gaming Education 130

Smart Data Collective

FEBRUARY 21, 2021

You can have a wonderful product or provide excellent services, but no one will know about it. Spreading a word about your product is essential for its development. After you make sure that the platform meets your expectations, try to launch paid advertising and evaluate its effectiveness. It’s fuel and blood for any business.

Algorithm 248

Algorithm Profiling Marketing Marketing 248

Zoominfo

OCTOBER 21, 2018

In a 2010 blog post, ZoomInfo discussed the emergence of video as an effective vehicle for B2B marketing communications. 43% of that demographic researches services or products for their business through online videos ( source ). To further harness the potential of your blog, try your hand at vlogging—or video blogging.

Entertainment 157

Entertainment Marketing Marketing Education 157

Zoominfo

JUNE 25, 2018

In fact, studies show consumers are 64% likelier to purchase a product after watching an online video ( source ). Today’s blog post offers an in-depth guide to YouTube success for B2B marketers. Much like a blog post, a vlog can educate your audience on a specific topic in a casual, conversational tone. We say yes!

Marketing 217

Marketing Marketing Entertainment Profiling 217

Smart Data Collective

AUGUST 31, 2020

Promoting brands by displaying their advertisements on the app interface is the most common and effective model to earn quick returns. Since you are dealing with health and fitness, you can place ads of brands that offer lifestyle-related products and services. Ads Monetization Model. Just click the link. Affiliate marketing.

Globalization 261

Globalization Learning Marketing Marketing 261

Zoominfo

NOVEMBER 20, 2018

In a prospect’s path to become a customer, they often engage in a number of digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. Example: A prospect sees a paid Facebook advertisement for a recent blog post about essential tools for modern sales reps.

Marketing 236

Marketing Marketing Sales Finance 236

Alexa

FEBRUARY 7, 2021

Let your chatbot handle small inquiries about your product or service so your live reps can focus on more complex tasks. One prime example of technology that builds trust is chatbots. In the example above, from Levi’s , their Virtual Assistant chatbot helps a user choose the perfect pair of jeans. Click To Tweet.

Entertainment 291

Entertainment Marketing Marketing Retail 291

Tinuiti

JULY 12, 2023

Jon Oberlander Executive Vice President, Paid Social Tinuiti Vansh Talwar Vice President, Growth Starz Conquering Amazon in Q4: Winning Strategies for Maximizing Search, Display, and Sponsored Products For marketers, the holidays are already here. 6 Sessions. 18 Experts.

Retail 100

Retail Commerce Sales Research 100

Tinuiti

JULY 12, 2023

Jon Oberlander Executive Vice President, Paid Social Tinuiti Vansh Talwar Vice President, Growth Starz Conquering Amazon in Q4: Winning Strategies for Maximizing Search, Display, and Sponsored Products For marketers, the holidays are already here. 6 Sessions. 18 Experts.

Retail 100

Retail Commerce Sales Research 100

Smart Data Collective

JUNE 28, 2021

Kayla Mathews addressed this trend in a blog post last year : “Walmart is one of the major e-commerce brands contributing to the data center boom. As a result, industries are finding the perfect marriage between advertising and personalized products by leveraging big data technology. Creation of effective advertising campaigns.

Management 221

Management Commerce Retail Entertainment 221

mention

JUNE 26, 2023

Beware the Illusion: 6 Examples of Vanity Metrics Even with the most care and best intentions, it’s still possible to end up with a digital marketing report full of vanity metrics. For example, let’s say a client’s webpage gets a high number of page views–it looks promising on the surface. Knowledge is power, though!

Restaurants 157

Restaurants Briefing Marketing Marketing 157

mention

JUNE 16, 2023

Like other Instagram built-in features like Reels and Stories, the Explore page is free advertising, allowing you to connect with non-followers and increase brand awareness. In this blog post , Amogh Mahapatra, an Instagram machine learning researcher, defines the Explore page as an “unconnected recommendation system.” percent to 5.13

Algorithm 287

Algorithm Profiling Restaurants Startups 287

Zoominfo

AUGUST 26, 2019

Retaining customers takes more than just high-quality products and a smooth user experience. Either way, today’s blog post is for you. Why would they buy a product you sell? Example: Pretend your company sells gym apparel— which means you have a lot of competitors. Now, let’s take this example one step further.

Retail 189

Retail Profiling Win Marketing 189

Smart Data Collective

JUNE 14, 2022

You need to figure out who your product or service most appeals to and who you had in mind when creating it. Advertising platforms like Facebook Ads also have sophisticated audience analytics features that help companies learn more about their target customer. If you have products. Establish your Audience. Create Webinars.

Business 267

Business Data Mining Profiling Sales 267

Zoominfo

MAY 3, 2020

In a prospect’s path to become a customer, they often engage in numerous digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. Example: A prospect sees a paid Facebook advertisement for a recent blog post about essential tools for modern sales reps.

Marketing 130

Marketing Marketing Sales Technology 130

Alexa

DECEMBER 21, 2020

A recent example is TikTok user Doggface208 and a video he posted riding his skateboard while sipping cranberry juice and lip-syncing to Fleetwood Mac. In terms of advertising, TikTok is still a work-in-progress. In the example above, the beauty brand Glossier chose a humorous approach to quarantine with a short-form video.

Commerce 261

Commerce Entertainment Competitive Marketing 261

Smart Data Collective

AUGUST 31, 2020

By providing information in an informed blog, we can establish ourselves as an authority on a given subject, and thereby bring would-be customers in at the very top of a marketing funnel. This includes email, social and website banners to name just a few examples. Big data developments have heightened these benefits.

Marketing 218

Marketing Marketing Restaurants Advantage 218

Zoominfo

JULY 25, 2023

Your products and services themselves can even be shaped by this information to ensure you’re always offering exactly what your TAM wants and expects — and staying one step ahead of the competition. Layer intent data on top of this view to find prospects in your ICP that are actively searching for your product or a similar solution.

Sales 130

Sales Profiling Gaming Win 130

Smart Data Collective

AUGUST 25, 2021

In this virtual age of social media, we love to customize our profiles, blogs, and business pages. Custom goods and services define our current culture of brand recognition and awareness, while maintaining simplicity in advertising. 46% of average consumers believe proper labels are associated with better quality products.

Sports 195

Sports Algorithm Banking Profiling 195

mention

AUGUST 5, 2022

Everyone needs a source of energy to sustain life and stay productive. Only then you will find the right customers who will be interested in the product and buy it. Programs allow connecting with thousands of potential customers, which will lead them to purchase products. But unlike a human, a program works around the clock.

Profiling 334

Profiling Sales Win Startups 334

mention

JUNE 29, 2022

While these metrics are helpful, they can’t accurately determine if you’re earning enough from your advertising investment by themselves. Stakeholders, clients, and a board of directors want to know your strategy delivers cash in the bank, and a positive ROI is the perfect way to sort out advertising successes from the failures.

Marketing 362

Marketing Marketing Banking Education 362