SpyFu

SEPTEMBER 17, 2021

At first glance, you might not think to compare HubSpot and Salesforce. The other is a tool for marketers that was created in 2005. And according to website data, HubSpot has the advantage. of their traffic from search, while HubSpot sees 55.5% of their traffic from search, while HubSpot sees 55.5%

Gaming 105

Gaming Win Advantage Advantage 105

Zoominfo

NOVEMBER 20, 2023

The rapid rise of generative AI has become the most captivating trend in the tech industry today. Marketers are definitely at the forefront of experimenting with GenAI. What Does this Mean for Marketers? The way you should be going to market is by leveraging signals and then taking action against those signals,” Schuck says.

Marketing 130

Marketing Marketing Gaming Innovation 130

Zoominfo

AUGUST 6, 2019

Since marketing went digital, the industry hasn’t been the same. Recently, there has been a renewed interest in ‘marketing hacks’ as B2B marketers have started to realize traditional marketing methods are no longer useful in a competitive landscape. Four Tried and True Digital Marketing Strategies.

Marketing 154

Marketing Marketing Alliance Education 154

Primary Intelligence

FEBRUARY 10, 2021

These loyal, repeat purchasers are your greatest asset and likely your best marketing tool. Suffice it to say that most businesses place too much emphasis on the new sale – on the new customer. Most businesses simply need to reduce their customer churn rate and increase their customer retention. Calculating your Retention Rate.

Sales 104

Sales Win Intelligence Intelligence 104

Zoominfo

DECEMBER 19, 2018

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. For this reason, we recently published comprehensive lists of helpful YouTube channels for recruiters and YouTube channels for sales professionals. Today’s blog post is for you!

Marketing 220

Marketing Marketing Travel Education 220

mention

MARCH 3, 2021

Many digital marketers—even good ones—often struggle to connect the dots between their work (which matters to them) and its real-world impact (which matters to the client or their manager). In this article, we’ll review which KPIs you should focus on and how you should optimize your digital marketing campaigns with them in mind.

Marketing 130

Marketing Marketing KPI Sales 130

mention

SEPTEMBER 15, 2023

While product quality, innovation, market understanding, and operational efficiency are all pivotal, the ultimate game changer is user satisfaction. Table of Contents: Importance of User Feedback Different Channels for Gathering User Feedback Making the Most of Customer Feedback to Drive Changes How to Make Small but Effective Changes?

Innovation 157

Innovation Marketing Marketing Algorithm 157

Zoominfo

OCTOBER 5, 2021

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. If you’re on the hunt for new marketing resources, look no further. Today’s blog post is for you! Billy Gene is Marketing Inc. Go check it out! What more needs to be said?

Marketing 100

Marketing Marketing Travel Education 100

SpyFu

JULY 13, 2021

Whether you’re new to SEO and looking to learn about the industry or a seasoned vet who needs to reinforce their skill set, free SEO certifications can help. Staying up-to-date with the most relevant information ensures that you can always create the best possible content for your company and your team. HubSpot Academy review via G2.

Education 98

Education Knowledge Learning Research 98

Evalueserve

FEBRUARY 22, 2021

How do you find the right competitive intelligence tools to help you beat your competitors? . In this blog, I’ll be discussing 11 Competitive Intelligence Tools that you should be using to make your life easier and your competitive intelligence better. Optimizing marketing operations. Supporting execution. When to Use It.

Competitive Intelligence 64

Competitive Intelligence Competitive Intelligence Intelligence 64

Owler

JANUARY 19, 2023

Is your team in need of a tool to help them increase sales efficiency? In this blog, we’ll discuss what sales intelligence is, the benefits of using it, and how you can use it to unlock your sales potential. Sales intelligence can be used to inform decisions related to pricing, customer segmentation, target market selection, and more.

Sales 59

Sales Intelligence Intelligence Profiling 59

CXL

OCTOBER 16, 2022

What makes customer acquisition different from marketing? Build high-value customer relationships with helpful organic social content 3. Borrow trust for fast results with influencer marketing 4. Personalize the buyer journey with email marketing 5. Get seen with SEO-driven content marketing Conclusion.

Retail 107

Retail Sales Marketing Marketing 107

Netbasequid

FEBRUARY 23, 2022

These handy tools monitor every inch of the social web, including social media channels, forums, blogs, comment data, reviews, news media – you name it. But not all tools offer the same things, which is why we’ve compiled this list of social media scanners to help you decide which one is right for you! Let’s explore. 1) NetBase Quid.

Competitive 105

Competitive Benchmarking Competitive Intelligence Analysis 105

SpyFu

DECEMBER 14, 2020

If you want to grow your blog traffic, it’s vital to post regularly—and frequently. Businesses that create 15 or more blog posts per month see five times as much traffic as companies that don’t post regularly, according to HubSpot. Your blog is an excellent venue to post about upcoming product or feature launches.

Sales 116

Sales Competitor Analysis Research Marketing 116

CXL

JUNE 16, 2022

Consistency is the cornerstone of good marketing. Stacked Marketer turned a free newsletter into a six-figure revenue generator by staying actionable, convenient, and entertaining. A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook gets everyone on the same page.

Marketing 124

Marketing Marketing Copywrite Win 124

Datapine Blog

APRIL 21, 2022

An accounting department may consider leveraging electronic contracts, data collecting, and reporting as a part of the digital transition. Digital transformation of your business is possible when you can use emerging automation, Machine Learning (ML), and Artificial Intelligence (AI) technologies in your marketing.

Marketing 82

Marketing Marketing Human Resources Technology 82

Moz

MAY 10, 2020

Posted by Caroline-Forsey When I first joined HubSpot's blogging team in January 2018, I loved our writing process. To start, the blogging team partnered with the SEO team. We diligently move down the list, assigning individual blog topics to be written or updated by writers on the team.

Brainstorming 70

Brainstorming Briefing Commerce Hospitals 70

Owler

MARCH 10, 2022

If you’re struggling to decide, you need to know about inbound and outbound sales, their respective strategies, and marketing tips. Content marketing is an essential tool in making this happen. According to Demand Gen Report , more than half of buyers will first view 3 to 5 pieces of content before reaching out to a salesperson.

Sales 59

Sales Due Diligence Entertainment Education 59

Netbasequid

JANUARY 26, 2022

Digital tools such as marketing analytics tools allow brands to peer deeply into their market and inside their consumers’ minds. Here’s why these tools are non-negotiable: The Marketing Analytics Market was valued at USD 2.13 What are marketing analytics? There’s no place for complacency in marketing.

Marketing 72

Marketing Marketing Benchmarking Competitor Analysis 72

mention

APRIL 14, 2023

In this post, I’ll share some interesting brand collaboration examples to learn from, that will help your business take its next steps in the right direction. This can help you to reduce costs and operate more efficiently. And HubSpot is a marketing and sales platform providing a top-notch CRM tool, and free tools for businesses.

Advantage 261

Advantage Advantage Sports Learning 261

Similarweb

JULY 30, 2021

That feeling of trust that comes with the familiar or well-recommended name is what makes affiliate marketing such a powerful pillar of digital marketing. Here we’ll walk you through our step-by-step guide to using affiliate marketing to reach more of your audience. . But first, what is affiliate marketing?

Marketing 52

Marketing Marketing Win Sales 52

Moz

MAY 1, 2019

Educating the marketing community about SEO is one of our core values here at Moz. I worked at an agency prior to joining the team back in 2016, and much of what I learned about how to deliver SEO to our clients came from reading the Moz Blog and watching MozCon videos. Posted by BrianChilds “Does Moz offer a certification?”.

IT 54

IT Competitive Landscape Research Algorithm 54

Moz

JANUARY 22, 2019

The “conversion funnel” (also known as the “sales funnel”) is a term that helps you to visualize and understand the flow through which a potential customer lands on your site and then takes a desired action (i.e. Without this, you won’t know which areas need the most attention and improvement.

Sales 56

Sales Commerce Advantage Advantage 56

Moz

FEBRUARY 20, 2019

Posted by BrankoK Too often do you see SEO analyses and decisions being made without considering the context of the marketing channel mix. This analysis was one of our deliverables for a marketing agency client who hired us to inform SEO decisions which we then turned into a report template for you to get inspired by and duplicate.

Analysis 55

Analysis Commerce Algorithm Entertainment 55

mention

OCTOBER 13, 2021

I like using marketing tools , they are wonderful for extracting information and deep analysis, however, they do have some shortcomings. I’ve yet to come across a single tool that helps me with everything: writing, keyword research, topic ideas, backlinks , and images. That is a huge blow to my marketing budget.

Marketing 301

Marketing Marketing Research Knowledge 301

mention

MARCH 23, 2022

Marketers are overwhelmed by their jobs, and it’s easy to see why. The flood of data you’re expected to handle keeps getting bigger, not least because marketers cover as many as 13 different channels , with big data having reached tsunami-like proportions. Markets, trends, and consumer expectations are fluctuating like mad.

Marketing 273

Marketing Marketing Predictive Analytics Sales 273

Netbasequid

APRIL 20, 2022

Data is taking center stage in the marketing landscape of 2022. Continuous data analysis is a must for brands and marketers – and we have some reasons why – 152 of them, to be exact. If your brand isn’t minding its consumer and market intelligence monitoring, this may inspire you to reconsider. Video Marketing.

Retail 133

Retail Research Entertainment Market Intelligence 133

mention

DECEMBER 8, 2021

The B2B marketplace demands innovation, but when it comes to content marketing meeting deadlines can be counter-productive to creativity. Nevertheless, creativity should be at the forefront of campaigns , with writers, marketers, and designers breaking new ground at every opportunity. 15 Creative Content Marketing Examples.

Marketing 350

Marketing Marketing Copywrite Brainstorming 350

mention

SEPTEMBER 22, 2021

If you think marketing to millennials is the same rodeo as marketing to Gen-Z, think again. Soon enough, millennials and Gen-Z will make up most of our workforce and will hold more spending power, so it’s important to brush up on exactly what makes them different so you can create marketing campaigns that cater to different markets.

Marketing 292

Marketing Marketing Entertainment Education 292

Alexa

DECEMBER 3, 2020

Conversational marketing streamlines the customer experience. What Is Conversational Marketing? Conversational marketing is the process of using real-time conversations to engage new leads and potential customers through the sales funnel. The term “conversational marketing” was coined by Drift. Chatbot Interactions.

Marketing 233

Marketing Marketing Sales Education 233

Netbasequid

NOVEMBER 23, 2022

Social tracking tools collect a wide range of information that can be used to optimize marketing campaigns. We regularly cover these different aspects of social tracking on our blog and in other resources. The NetBase Quid® family of platforms is strategically designed to help brands accomplish most of the tasks.

Benchmarking 98

Benchmarking Analysis Competitor Analysis Battlecard 98

Netbasequid

OCTOBER 17, 2022

We have a list of 25 social media tracking tools to help you manage it all below. Did you know that the average marketer uses about 12 tools? According to HubSpot , nine percent of marketers are using more than 31 tools! NetBase Quid is great for real-time consumer and market intelligence. You won’t even need 12.

Benchmarking 105

Benchmarking Analysis Battlecard Competitive Intelligence 105

CXL

JUNE 2, 2022

Ask 10 people what account-based marketing (ABM) is and you’ll get 10 different answers. Some see it as a sales tactic, while others view it as a content marketing strategy. What is account-based marketing? In his account-based marketing course , Watt goes on to unpack each of the adjectives in his definition: Sustained.

Win 82

Win Marketing Marketing Profiling 82

SpyFu

JUNE 7, 2021

According to HubSpot’s 2018 State of Inbound report, 61% of marketers mentioned that their number one priority is improving their SEO and growing their organic presence. Image via HubSpot In this comprehensive guide to SEO for ecommerce website, you’ll learn a step-by-step process to implement SEO for your business.

Research 98

Research Security Security Hospitals 98

Zoominfo

OCTOBER 15, 2018

Since its release, Twitter quickly garnered traction in the B2B marketing realm. In fact, 87% of B2B marketers report using Twitter as part of their social media strategy, trailing LinkedIn as the number one platform by only 6% ( source ). So, are modern marketers right to be skeptical? You get what you put into it.

Profiling 113

Profiling Briefing Sales Marketing 113

Netbasequid

JUNE 4, 2021

Brand monitoring is important because: 73% of consumers love a brand because of helpful customer service. Brand monitoring tools help you drill down to a granular level, understanding any incline or decline in mentions, posts or sentiments. That last one is a doozy, as 73% of consumers love a brand because of helpful customer service.

Analysis 94

Analysis Competitor Analysis Win Competitive 94

Similarweb

APRIL 20, 2021

A digital marketing strategy is your game plan for success in the digital arena. Success in digital marketing can only grow from a well-planned strategy that includes various types of digital marketing. What is a digital marketing strategy ? Inbound vs. outbound digital marketing. 8 types of digital marketing.

Win 98

Win Marketing Marketing IT 98