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How 2 Australian sporting brands leverage human-centric digital innovation to drive new fan experiences in and out of the arena

CIO

Creating new revenue streams, identifying untapped audiences and better engaging fans onsite and all year-round are just some of the wins iconic Australian sporting events are chalking up thanks to human-centric digital innovation. Here, we explore two stellar examples in the Australian Grand Prix and Australian Open.

Sports 617
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Using Dynamic QR Code Generators for Data-Driven Businesses

Smart Data Collective

Countless retailers are finding ways to leverage big data to gain a greater competitive edge, market more effectively to customers and improve the in-store experience. They can collect data on customers through QR codes to better understand the social media content that will resonate with them. Let’s start with some basics.

Business 292
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B2B Blog Post Round Up: Marketing Tech, Direct Dials, and More

Zoominfo

If you’re a regular reader of our B2B blog, you already know the drill. 3 Valuable Lessons B2B Businesses Can Learn from their B2C Counterparts. And let’s face it, selling a business product or service has a certain set of limitations that, say, someone selling a pair of sneakers, may not have. It’s that time again.

Marketing 124
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6 Reasons Sales Professionals Love Keenan the Sales Guy

Zoominfo

He’s been selling something to someone for his entire life. With more than 20 years of sales experience, Keenan has influenced, learned, and shaped the world of sales. Keenan’s book shares how the rules of the industrial age no longer work and that if you want to be successful, you must learn the new rules for success.

Sales 171
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The Lead Generation Strategy Guide

Zoominfo

Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. Customer Referrals. Examples of outbound prospecting include email outreach, social selling, and cold calling.

Sales 240
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How to Build a Sales Territory Plan with a Buyer-Centric Approach

Zoominfo

There’s a lot to think about when developing an annual sales plan to support your organization’s strategy and objectives: New customer acquisition, customer retention, increasing share of wallet, resource budgeting … just to name a few. Step 1: Begin with a Buyer-Centric Approach. Think like a customer first.

Sales 100
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42 Tweets from the 2018 Growth Acceleration Summit

Zoominfo

On June 18 th , 2018 ZoomInfo held the 3 rd annual Growth Acceleration Summit —a premier B2B sales and marketing conference that allows the best and brightest in the industry to network, learn, and enjoy the city of Boston. We’re excited to always keep learning at the #GrowthSummit18 with @ZoomInfo ! ” @jayacunzo #GROWTHSUMMIT18.

Alliance 170