Netbasequid

NOVEMBER 4, 2022

As cookie-based advertising is set to be eliminated in the coming year, many marketers are wondering how this will affect their consumer research strategies. More importantly, they want to know if there are alternative methods they can use to understand and reach their multi-faceted audiences. There are ways. Let’s explore!

Research 97

Research Gaming Analysis Intelligence 97

Zoominfo

AUGUST 29, 2018

How do people feel about your company? You may think you know the answer to this question – your products sell well, you’ve gotten some great customer feedback, and your social media posts garner strong engagement. This begs the question: If emotional response is so important to buying decisions, how can you measure them?

Analysis 176

Analysis Airline Marketing Marketing 176

SpyFu

MAY 14, 2021

An audience-centric approach. With Facebook’s Detailed Targeting Tool , you can explore audience-level data on 95,000+ audience segments that are available for targeting with Facebook Ads. Visit facebook.com/adsmanager Login using your personal Facebook account credentials 3. Let’s dive in!

Marketing 115

Marketing Marketing Gaming Entertainment 115

Netbasequid

MAY 7, 2021

And segmenting them by simple demographics doesn’t tell the whole story. Here, we’ll explore what netnography is and how to use it, with a focus on: What is netnography? How are brands, businesses & marketers using netnography? Consumers are complex. Netnography in action – driving successful business outcomes.

IT 105

IT Sports Research Intelligence 105

Netbasequid

JUNE 10, 2021

Slowly but surely, brands that aren’t using social media listening will lose more and more market share to brands that are. The use cases of social media listening are expansive. From tracking emerging trends to accurately measuring the voice of the consumer, social media listening covers it all.

Airline 98

Airline Competitive Intelligence Market Intelligence Intelligence 98

Netbasequid

MARCH 22, 2023

We’re sure that if we asked you to name the top social media platforms, you’d say something like Facebook, Instagram, or Twitter. But there are other social media platforms to consider, especially when marketing in different regions and parts of the world. Consumers spend 147 minutes every day using social media.

Gaming 98

Gaming Win Education Globalization 98

Netbasequid

JUNE 9, 2022

Increasingly, HCPs have been turning to social media monitoring to inform their content strategy, as they recognize the powerful intel it offers around their patients’ wants and needs. And luckily, social media analytics can look into a magic ball and inform your company of what they want, how they feel and much more.

Innovation 52

Innovation Research Market Intelligence Information 52

Netbasequid

SEPTEMBER 26, 2022

NetBase Quid® is a prime example of how far the field has come with AI-backed consumer and market data collection, analysis, and sharing. The methods used determine the quality of the data gathered and therefore should also be considered in the market entry research strategy. You want to know the sweet spot?

Research 97

Research Marketing Marketing SWOT 97

Netbasequid

JANUARY 29, 2021

Social media is THE place to get recommendations for products, test the social waters of opinion and discover emerging trends among consumers. In this article we’ll use consumer market research to explore the top female influencers trending on Twitter. Audience analytics reveals why this is so valuable to brands.

Sports 98

Sports Travel Market Research Marketing Research 98

Zoominfo

OCTOBER 5, 2021

Here on the ZoomInfo blog, we’ve laid out the benefits of data-driven marketing time and time again. A “right-brain” marketer focuses their energy on producing high-quality marketing materials that capture the hearts and minds of their audience. For example, let’s say you’re creating a video advertisement for your newest product.

Marketing 100

Marketing Marketing Analysis Data Analysis 100

Netbasequid

JULY 12, 2021

Let’s see how that looks! How media monitoring looks in action. There’s a lot to be seen and heard online – and much of it can be used by brands to inform their marketing efforts. There’s a lot to be seen and heard online – and much of it can be used by brands to inform their marketing efforts. billion users.

Win 98

Win Benchmarking Gaming Competitive 98

Zoominfo

MARCH 28, 2018

If you’re ready to learn how to establish a trustworthy brand, keep reading! Send regular updates and check in with customers regularly to see how your product is performing for them. Whether through social media or on the phone, it’s important not to shy away from questions—especially the tough ones. Be transparent.

Win 178

Win Sales Learning Information 178

CXL

JULY 21, 2022

When researching a new product, buyers use 10 or more channels to interact with companies. In this post, we’ll explore lessons from brands that use omnichannel marketing to deliver a seamless customer experience. In this post, we’ll explore lessons from brands that use omnichannel marketing to deliver a seamless customer experience.

Marketing 99

Marketing Marketing Research Retail 99

CXL

MAY 27, 2022

Typically, they use gated content to capture the prospect’s contact information so the sales team can nurture and convert them. Their podcast features interviews with industry experts (leveraging their guests’ audiences). Bootstrapped startup Omnisend carved out a $19 million niche in an already saturated vertical.

Capital 89

Capital Sales Education Startups 89

Netbasequid

JANUARY 19, 2021

Between running marathons, writing in her food blog , growing pineapples and training her husband to make the perfect tiki drink, she’s also a Senior Strategist at Scoppechio by day. Who is the typical audience for your analyses and what seems to resonate the most with them? Which business critical purposes do you use NetBase Quid for?

Restaurants 98

Restaurants Profiling Analysis Learning 98

Netbasequid

APRIL 14, 2023

And part of this involves identifying key opinion leaders (KOLs) and top influencers in your space—people who reach and resonate with your various audiences! With brand loyalty declining , it’s essential to connect to your audience in a way that resonates with them, creating a deeper bond. Influencers to the rescue! billion U.S.

Intelligence 52

Intelligence Intelligence Market Intelligence Entertainment 52

Netbasequid

FEBRUARY 26, 2021

Using social media monitoring to capture these emerging trends as they happen can be the difference between standing out or standing aside. Below, Quid Social gives us the skinny around plant-based talk, with the added intel of source. Quid Social showing plant-based conversations by source type.

Restaurants 95

Restaurants Advantage Advantage Analysis 95

Netbasequid

FEBRUARY 10, 2021

Life is fast-paced and social images are part of – and a result of – that pace. Otherwise, who knows how much of the conversation you’re missing? How many of those do you think made it onto social media? And social platforms are growing daily. Ignoring image analytics doesn’t just affect your audience analytics.

Gaming 111

Gaming Analysis Hospitals Sports 111

Zoominfo

OCTOBER 10, 2019

During Pride month we explored the concept of businesses using the month of June as a marketing ploy to pander to a segment of their audience. As part of this particular blog post we briefly touched on the importance of inclusion and diversity in the workplace. . Let’s get into it! Tim Cook, CEO of Apple Click to Tweet.

Business 187

Business Capital Human Resources Win 187

Netbasequid

JANUARY 26, 2022

Social listening is the number one tactic used by marketers – which means if you’re just now investing in it as a part of your market analytics, you’re starting out behind. Digital tools such as marketing analytics tools allow brands to peer deeply into their market and inside their consumers’ minds. Let’s begin! NetBase Quid.

Marketing 72

Marketing Marketing Benchmarking Competitor Analysis 72

Netbasequid

DECEMBER 16, 2022

Keeping in mind that only a few have historically taken advantage of 401(k) limits, we wanted to know how the key groups – from the largest beneficiaries (workers 50 and older) to employers and finance experts – were reacting to the news. However, according to experts, the limit increase doesn’t necessarily mean people will save more.

Marketing 52

Marketing Marketing Market Research Marketing Research 52

Zoominfo

FEBRUARY 21, 2019

How to Establish a Trustworthy Brand 1. Send regular updates and check in with customers regularly to see how your product is performing for them. Whether through social media or on the phone, it’s important not to shy away from questions—especially the tough ones. Be transparent. Be willing to answer questions.

Win 100

Win Sales Information Marketing 100

Netbasequid

JANUARY 20, 2021

Using social media analytics , let’s explore 25 leading gamers and why brands love them! And if you’re not convinced of the power this segment has, here are some supporting statistics on the rise of gaming and its influence: Women over the age of 18 make up 48% of the gaming population. Gamers Grabbing Attention.

Gaming 98

Gaming Due Diligence Market Intelligence Education 98

Netbasequid

APRIL 30, 2021

Here’s how to get – and stay – ahead of competitors with marketing intelligence insight! Whereas market intelligence is focused on understanding the overall category one is marketing to, marketing intelligence is focused more on the tactics than the audience. 10 Marketing Intelligence Use Cases.

Market Intelligence 59

Market Intelligence Intelligence Intelligence Marketing 59

Netbasequid

APRIL 7, 2021

It’s how brands know to position themselves, react to pressing concerns and make swift decisions. Artificial intelligence breaks down texted based data sets for analysis using a process known as natural language processing (NLP). However, no matter how sophisticated your AI, it can only work with what you give it.

Analysis 89

Analysis Restaurants Gaming Intelligence 89

Data Hut

JANUARY 7, 2024

In this blog, we dive into the transformative power of web scraping for e-commerce marketers. In this blog, we dive into the transformative power of web scraping for e-commerce marketers. We'll explore how this tool can significantly enhance your strategies, giving you a competitive edge in a crowded marketplace.

Commerce 52

Commerce Security Security Competitive 52

mention

DECEMBER 15, 2023

In this fast-evolving digital landscape, understanding your target audience has become more important than ever. Statistics reveal that 93% of companies that exceed their revenue goals segment their databases by customer persona. Source Let’s understand this with an example. What is a Customer Persona?

Marketing 167

Marketing Marketing Profiling Research 167

Smart Data Collective

SEPTEMBER 20, 2023

Last year, around 35% of businesses reported using AI to some degree. This figure is going to rise sharply as more companies discover the benefits of using various AI tools such as ChatGPT. We talked extensively about some of the benefits of using AI in marketing before. Check out how AI enhances marketing approaches below.

Marketing 268

Marketing Marketing Predictive Analytics Brainstorming 268

Happy Market

SEPTEMBER 26, 2022

You’re listening to the Happy Market Research Podcast. Always great connecting with you and your listeners. [00:00:45]. So my first question, and let’s provide some context for the listeners. Full-time online. Part-time online. For a limited time, user seats are free. Jamin Brazil: Hey, everybody. I’m Jamin.

Research 52

Research Globalization Market Research Marketing Research 52

Zoominfo

SEPTEMBER 17, 2018

In fact, 48 million Americans listened to podcasts weekly in 2018—that’s 6 million more weekly listeners than there were just a year ago ( source ). Given its rising popularity, podcasting is now an avenue marketers can explore to publish more branded content and reach new audiences. Listen here. Give it a listen!

Marketing 252

Marketing Marketing Copywrite Sales 252

mention

MARCH 11, 2024

Ever thought about how a podcast could be a game-changer for your brand’s story? Although this medium has been around for two decades, it has only recently ascended to the status of one of the most versatile and effective ways to reach an audience. Ready to make your brand’s story not just heard, but truly listened to?

Entertainment 157

Entertainment Brainstorming Startups Gaming 157

Netbasequid

SEPTEMBER 28, 2022

As our world’s population increases, so will social media reach. And as such, for businesses, it is critical to have the best social media tools to not just engage with consumers, but to track all your brand efforts. We are going to reveal the best 25 social media marketing tools for 2022. dollars to 28.3

Marketing 102

Marketing Marketing Benchmarking Analysis 102

Netbasequid

JANUARY 20, 2021

Social media offers a huge pool of consumers ripe for brand communication. It should, perhaps, seem obvious, but Social Media Analytics is a term often heard – and often misunderstood. Let’s break down just what this crucial business tool is; why you need to use it; and, how! Social media isn’t about brands.

IT 122

IT Analysis Gaming Competitive 122

Netbasequid

FEBRUARY 20, 2021

Social media analytics offer important metrics for every brand. We’ll share tips on how to spot valuable social analytics intel in this post. We’ll share tips on how to spot valuable social analytics intel in this post. SOCIAL MEDIA ANALYSIS STARTS HERE. SOCIAL MEDIA ANALYSIS STARTS HERE.

Airline 105

Airline Analysis Restaurants Entertainment 105

mention

JULY 24, 2023

Many business owners make the mistake of perceiving social media activity, advertisements, and strategies as a standalone channel to generate leads and promote their brands. However, many don’t realize that social media has the power to impact and influence various elements of an SEO strategy, and vice versa.

Profiling 130

Profiling Research Startups Algorithm 130

Netbasequid

FEBRUARY 23, 2021

Social media analytics is made up of layers contributing to the greater whole. And one super critical layer is audience analysis. Well, you can’t take meaningful action if you don’t understand social conversations. And you can’t understand social conversations without understanding the people behind them.

Analysis 87

Analysis Gaming Win Information 87

Zoominfo

DECEMBER 12, 2018

And today, we’re focusing on one in particular—social media. We’ve often discussed social media and its many benefits, from customer engagement to brand awareness. 5 Tips to Shorten the Sales Cycle with Social Media. In fact, sales reps who embrace social see 18% more pipeline 28% faster than those who don’t ( source ).

Sales 210

Sales Profiling Advantage Advantage 210