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The year’s top 10 enterprise AI trends — so far

CIO

They can code, write poetry, draw in any art style, create PowerPoint slides and website mockups, write marketing copy and emails, and find new vulnerabilities in software and plot holes in unpublished novels. The potentials for increasing productivity or for enabling types of business not possible before are huge. Everyone wants it.

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How to Calculate ROI for SEO

mention

Most businesses have to demonstrate their ROI to prove that their marketing strategy will be successful. Here’s how to do it. If the investment’s ROI is positive, it’s probably worthwhile depending on how long it took for your investment to return a high ROI. What is SEO ROI? The Importance of Measuring SEO ROI.

Marketing 362
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What Are Vanity Metrics & Why You Should Avoid Them

mention

As a marketing agency, you’re often tasked with proving the marketing ROI of your clients’ efforts. They’re most concerned about keeping their businesses lucrative and need your agency’s expert help to achieve marketing results. After all, it’s why they’ve invested in your services. Definitely not!

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The Lead Generation Strategy Guide

Zoominfo

What is lead generation, and why is it a source of contention for sales and marketing teams? Lead gen occurs within the second stage of a marketing funnel—meaning it happens after marketers have attracted an audience and are ready to hand them over to the sales team. What does a “good lead” look like anyway? What is a Lead?

Sales 240
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The Lead Generation Strategy Guide

Zoominfo

What is lead generation, and why is it a source of contention for sales and marketing teams? Lead gen occurs within the second stage of a marketing funnel—meaning it happens after marketers have attracted an audience and are ready to hand them over to the sales team. What does a “good lead” look like anyway? What is a Lead?

Sales 177
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11 Tips For Writing A Persuasive Sales Email

mention

Now you want to send your proposal to the prospective customer: how do you ensure your sales email hits the right note? Done right, sales emails can help you form close personal connections in a way that is impossible with social media or other forms of marketing. Yeah, we thought so. Do you have a set formula in mind?

Sales 329
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4 Chatbot Use Cases That Can Help Your Business Drive Revenue

Alexa

They understand you as a consumer and give you immediate insight into products or services you’re on the hunt for. People are not only turning to chatbots for quick answers to product- or service-based questions; they’re actually making purchases from them on the spot. Chatbot Use Case 1: Upselling/Cross-Selling. Click To Tweet.

Business 179