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Content Marketing Trends 2023

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In this article, we’ll explore the top content marketing trends of 2023 that can help you grab your audience’s attention, build stronger relationships with your customers, and drive results. It is an effective marketing tool that allows companies to reach a broad audience relatively cheaply.

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4 Ways to Create and Organize Your Email Marketing Calendar for 2023

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With the COVID-19 outbreak, the largest chunk of revenue was due to online sales, according to BBC : Marketers finally realized how not utilizing email marketing is like leaving money on the table, as email marketing allows brands to boost sales. Just look at eCommerce sales in the past couple of years. But what are those days?

Marketing 271
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10 Best Lead Generation Tools in 2023

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So, let’s dive in and discover how you can take your B2B sales to the next level with these powerful lead-generation tools. Some common features include landing page builders , email marketing automation, lead scoring and segmentation, to name a few. Are you struggling to generate leads for your B2B business? But fear not!

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A Roadmap to Set SMART Digital Marketing Goals

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This article will walk you through what the SMART method is, how you can map them to your marketing funnel, and eight critical SMART marketing goals you can leverage to up your marketing game. Table of Contents: SMART marketing goals: the what and why How to map your goals to your marketing funnel? How will you quantify this target?

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12 Effective Lead Generation Strategies (+ Examples)

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At one time or another, you’ve probably asked yourself, “How can we increase lead generation?” Lead qualification : A process that uses the lead’s information to determine how likely they are to buy. Lead segmentation : The process of segmenting leads based on their information, habits, and activities (e.g.,

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5 Things You Should Know About Lifecycle Marketing

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You need a deep understanding of what your customers want and know how they want to see/hear your messages. Source Think about how the different aspects of your marketing strategies are designed to achieve different things. Knowing each stage of that lifecycle, and how to target them, can lead to a successful marketing strategy.

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The Ultimate Guide to Using Generative AI in Content Marketing

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Marketing channels from social media and paid advertising to email and content marketing are all experiencing rapid disruption and innovation courtesy of industry-changing technology rooted in AI and machine learning. As a marketer, you may be wondering how to leverage these new technologies ethically and responsibly.

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