Zoominfo

AUGUST 11, 2020

Ideal client profiles are crucial for any account based marketing (ABM ) strategy, and are important for understanding your customers better. That is, they should be determined using interviews, case studies, and research on past and current clients. Studying your past closed-won/lost deals can help you visualize your ideal customer.

Profiling 130

Profiling Sales Research Information 130

Zoominfo

JANUARY 11, 2021

Customer pain points are abundant, and it is up to marketers and salespeople to both identify and address them when reaching out to prospects. What Are Customer Pain Points, And Why Are They Important? Which is why actually identifying these pain points often requires putting yourself in your customers’ shoes.

Sales 246

Sales Research Marketing Marketing 246

Smart Data Collective

JANUARY 27, 2022

This blog post will explore 5 ways to make the most of your IT budget while creating a data strategy in 2022. #1 CRM systems are so effective because they are heavily reliant on detailed customer data. This will help you ensure that you’re getting quality service. #5 5 Create a Data-Centric Culture.

IT 259

IT Banking Technology Technology 259

Zoominfo

AUGUST 20, 2019

Blogging is one of the most effective ways to build brand awareness. It can create a foundation for engagement with current customers and prospects. But coming up with good blog post ideas can be challenging. Here are 50 business blog ideas to help you fall back in love with blog writing. .

Win 138

Win Business Brainstorming Restaurants 138

Zoominfo

SEPTEMBER 25, 2018

Each episode discusses topics like lead generation, sales development, sales enablement, sales hiring, CRM, sales operations, social selling, sales management, account-based selling best practices, sales process, sales psychology, customer success, sales technology, B2B sales and marketing alignment, and more. Listen here. Listen here.

Sales 269

Sales Startups Entertainment Capital 269

mention

AUGUST 4, 2023

Simply put, Twitch marketing is the promotion of products and services on live video content. Branded channel The third way to market on Twitch is to create a branded channel and host live streams for your customers. In addition to events, you can live stream interviews, tutorials, behind-the-scenes content, and more.

Marketing 130

Marketing Marketing Gaming Education 130

Zoominfo

FEBRUARY 5, 2019

Welcome back to our B2B Blog Post Round-Up series. 1: Great interview, bad hire. The candidate—let’s call him Steve—had a strong resume, but he really won the team over during the interview process. In the most basic sense of the phrase, a buyer persona is a profile of your ideal customer. Keep reading! #1: Keep reading!

Copywrite 150

Copywrite Profiling Technology Technology 150

Zoominfo

OCTOBER 21, 2018

In a 2010 blog post, ZoomInfo discussed the emergence of video as an effective vehicle for B2B marketing communications. 92% of B2B customers watch videos online ( source ). 43% of that demographic researches services or products for their business through online videos ( source ).

Entertainment 157

Entertainment Marketing Marketing Education 157

ArchIntel

MARCH 24, 2021

Octopus Intelligence in a recent blog post presented a real-life case study of how it helped a consumer electronics manufacturer understand why a rival firm was suddenly leaving it far behind. It was found out that potential customers who walked into the electronics stores were being herded by sales staff towards the rival’s products.

Intelligence 104

Intelligence Intelligence Competitive Intelligence Competitive 104

Zoominfo

JUNE 25, 2018

Today’s blog post offers an in-depth guide to YouTube success for B2B marketers. Here are just a few examples: Vlogs: Blog posts should already be a staple of your B2B content strategy– but you can also package similar content into digestible, visually appealing video blogs, or “vlogs”. We say yes! Let’s get into it!

Marketing 217

Marketing Marketing Entertainment Profiling 217

mention

JUNE 2, 2021

More than that: 80% of consumers “would rather watch a live video than read a blog.” No wonder: 95% of people watch explainer videos to learn more about a product/service; 84% of consumers say they’ve been convinced to buy after watching a brand’s video about a product/service.

Entertainment 364

Entertainment Education Win Marketing 364

Zoominfo

AUGUST 20, 2019

Blogging is one of the most effective ways to build brand awareness. It can create a foundation for engagement with current customers and prospects. But coming up with good blog post ideas can be challenging. Here are 50 business blog ideas to help you fall back in love with blog writing. What makes them stand out?

Win 100

Win Business Brainstorming Restaurants 100

Netbasequid

AUGUST 9, 2022

As a brand, you want to provide the best for your consumers – the best in service, products and anything else in-between. It can include data from news sources, social media, online reports, reviews, blogs and much more. Consumer Behavior Research: What sparks joy for your customers? Who are your ideal customers?

Market Research 98

Market Research Marketing Research Research Marketing 98

Cooperative Intelligence Blog

JUNE 29, 2016

Since people often disconnect for Q&A, I am including them in this blog. Other areas include product attributes, service issues and company reputation. When is the best time after the buying decision to conduct Win/Loss analysis interviews? Customers don’t want to deliver bad news to sales people: it’s just human nature.

Loss 100

Loss Win Analysis Competitive Intelligence 100

Alpha Sense BI

AUGUST 24, 2023

In the below interview, Solomon and Schmidt discuss the wider world of generative AI and the impact on our business and society as a whole. Customer service, writing letters back and forth to regulators, marketing, and writing press releases. We have more customers. And there are a number of others coming. We create that.

Business 52

Business Banking Capital Intelligence 52

Zoominfo

SEPTEMBER 5, 2018

Regardless, today’s blog post is for you– keep reading to learn everything you need to know about market intelligence and how you can leverage it to grow your business. Marketers can analyze these reports to glean valuable insights about their particular industry, competitors, and customer base. What is market intelligence?

Market Intelligence 140

Market Intelligence Intelligence Intelligence Marketing 140

Alpha Sense BI

SEPTEMBER 26, 2023

Expert Insights is an alternative data set that helps researchers gather comprehensive information on key industries and detect market signals through its expert transcript library and Expert Call Services. Expert Call Services Another form of structured alternative data is found in Expert Call Services.

Primary Research 52

Primary Research Competitive Landscape Due Diligence Startups 52

mention

OCTOBER 12, 2022

Table of Contents: Write Attention-Grabbing Titles Add a Custom Thumbnail Create Playlists Use End Screens Ask Your Audience Enable Embedding Tap Into Influencer Marketing Follow Best YouTube SEO Practices Partner With Other YouTubers Host a Giveaway Optimize Your Channel Choose the Right Time to Publish Transcribe Your YouTube Videos.

Annotation 144

Annotation Win Gaming Marketing 144

Zoominfo

MARCH 28, 2018

The strongest brands have one thing in common– a loyal base of trusting customers. Trust is at the center of every business strategy– without it, you’ll struggle to, develop relationships, win business, and retain customers. Did you know 54% of customers say they don’t trust brands ( source )? Be transparent. Own up to mistakes.

Win 178

Win Sales Learning Information 178

Zoominfo

DECEMBER 19, 2018

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. Today’s blog post is for you! Capterra is a free online service to help businesses find the software they need. searching for recipes, directions, or new bars to try out.

Marketing 220

Marketing Marketing Travel Education 220

Zoominfo

JANUARY 11, 2021

Customer pain points are abundant, and it is up to marketers and salespeople to both identify and address them when reaching out to prospects. Get a Demo What Are Customer Pain Points, And Why Are They Important? This is why actually identifying these pain points often requires putting yourself in your customers’ shoes.

Sales 100

Sales Research Marketing Marketing 100

Zoominfo

APRIL 9, 2019

Today’s blog post offers an in-depth guide to YouTube success for B2B marketers. Here are just a few examples: Vlogs: Blog posts should already be a staple of your B2B content strategy– but you can also package similar content into digestible, visually appealing video blogs, or “vlogs”. We say yes! Let’s get into it!

Marketing 100

Marketing Marketing Entertainment Profiling 100

Domo

FEBRUARY 15, 2022

I interviewed Aaser and found out what compelled him to join Domo, what he’s focusing his attention on, and what he thinks the chief data officer (CDO) of the future will look like. We’re building one right now for internal use that we can also take to customers. We call it Next Generation Customer Intelligence.

Gaming 98

Gaming Learning Knowledge Technology 98

mention

DECEMBER 2, 2020

As most businesses are scrambling to keep up with the new business climate caused by the COVID-19 pandemic, digital marketing agencies and services on the contrary – are growing in demand. Do your clients offer new products or services because of the new normal? What are their customers’ new habits and purchasing behaviors?

Marketing 195

Marketing Marketing Briefing Management 195

Domo

NOVEMBER 17, 2021

One key component of decision intelligence is intelligent business apps—custom applications within your BI tool that users with little or no coding experience can create to develop more robust BI. These tools use analytics to predict what products or services customers will want, or what movie or TV show to watch next.

Intelligence 95

Intelligence Intelligence IT Airline 95

Alpha Sense BI

DECEMBER 26, 2023

Market Analysis: GenAI is also a valuable tool for conducting market research , as it can analyze large volumes of market data, predict market trends, analyze customer preferences, and provide a snapshot of the competitive landscape. Read our recent blog on ways to accelerate venture investment research.

Due Diligence 59

Due Diligence Capital Algorithm Banking 59

Cooperative Intelligence Blog

DECEMBER 28, 2016

Four of the top 7 competitive intelligence blogs were written in 2009. I break down Win Loss analysis questions into 4 buckets: relationship health, company reputation, product/service attributes, and servicing issues. What ever happened to good old fashioned customer service? These topics are timeless.

Competitive Intelligence 100

Competitive Intelligence Competitive Intelligence Intelligence 100

Ellennaylor

JANUARY 17, 2018

This is our third blog of the widely used SWOT (strengths, weaknesses, opportunities and threats) analysis to assess the value of Win/Loss analysis. Strengths (Blog 1) are HERE and Weaknesses (Blog 2) are HERE. This blog outlines the opportunities and threats of Win Loss analysis. Win/Loss Interviews Provide Deep Insight.

Loss 40

Loss Win Analysis SWOT 40

Zoominfo

OCTOBER 5, 2021

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. Today’s blog post is for you! Capterra Capterra is a free online service to help businesses find the software they need. But, it also impacts our professional lives as well—i.e.

Marketing 100

Marketing Marketing Travel Education 100

Datapine Blog

MAY 2, 2023

Applied to logistics and supply chain processes, you will see your productivity levels soar while consistently exceeding client or customer expectations, and ultimately, boosting your bottom line. This level of responsiveness and transparency will improve communication, create a better customer experience, and boost your brand reputation.

Business Intelligence 110

Business Intelligence Intelligence Intelligence Predictive Analytics 110

Owler

NOVEMBER 19, 2021

Owler interviews Amy Franko, a LinkedIn Top Sales Voice , a strategic sales expert, and keynote speaker. If they know what they’re dealing with, then I can be a better service to them. We were able to respond to the RFP and participate in the interview process. I requested interviews with the decision-makers and influencers.

Sales 52

Sales Win Sales Enablement Gaming 52

CXL

MAY 27, 2022

Demand generation is an umbrella term that covers any activity intended to create awareness for and interest in a product or service. Their podcast features interviews with industry experts (leveraging their guests’ audiences). Generate demand by solving crucial customer problems. Take sales CRM Pipedrive.

Capital 89

Capital Sales Education Startups 89

Domo

MARCH 15, 2022

You’ll also hear from Domo partners on how they are moving on this trend to deliver new value to their customers. This presents a big opportunity for professional services orgs (PSOs) that have lots of data and the expertise to use Domo to help their customers and partners operate and compete more effectively.

Sports 52

Sports Finance Intelligence Intelligence 52

Zoominfo

MAY 11, 2020

There’s a lot to think about when developing an annual sales plan to support your organization’s strategy and objectives: New customer acquisition, customer retention, increasing share of wallet, resource budgeting … just to name a few. Think like a customer first. But don’t forget about your sales territory plan.

Sales 100

Sales SWOT Loss Market Segmentation 100

Zoominfo

FEBRUARY 21, 2019

The strongest brands have one thing in common– a loyal base of trusting customers. Trust is at the center of every business strategy – without it, you’ll struggle to, develop relationships, win business, and retain customers. Did you know 54% of customers say they don’t trust brands ( source )? Be transparent.

Win 100

Win Sales Information Marketing 100

Similarweb

APRIL 16, 2021

Your target audience lets you get to know your potential customers and create highly focused marketing campaigns that connect with them. . Digging into who your customers are and what they are thinking about day-to-day will be the key to understanding what they are looking for in a product and what type of communication will speak to them. .

Market Research 97

Market Research Marketing Research Sports Competitive Landscape 97

SpyFu

JULY 20, 2021

For blog posts on your favorite way of making mac and cheese, Google is going to be fairly lenient when it comes to E-A-T. In a blog post , Marie published screenshots of YMYL websites that had seen large drops in traffic due to the Medic Update. Make sure all the claims you make are accurate and properly cited.

Restaurants 98

Restaurants Algorithm Security Security 98