Tinuiti

MARCH 7, 2024

of the US digital ad market this year (behind Google’s 27.1% None of these changes happened in a silo, with each connected to the evolving needs of brands, marketers, and shoppers as more cookies crumble, more signals go dark, and the demands for more personalized ad experiences increase. and Meta’s 19.5%).

Retail 230

Retail Commerce Advantage Advantage 230

E2M

MARCH 13, 2024

Table of Contents I. Take the First Step: Know Your Prospects III. Technical SEO Audit 7. Content Analysis 9. Content Analysis 9. GA-4 Audit 12. Take the First Step: Know Your Prospects The first and crucial step in creating a smashing SEO proposal is knowing your prospects. Keyword Analysis 8.

Analysis 65

Analysis Win Benchmarking Profiling 65

mention

MARCH 27, 2024

Reputation damage control and repair practices have long been used by risk-averse market players, big and small. These strategies affect how search engines treat your content. Being proactive, having a consistent brand voice, and regularly updating content are key parts of building a strong online reputation.

Predictive Analytics 176

Predictive Analytics Analysis Retail Management 176

Zoominfo

APRIL 12, 2018

If you aren’t diligent about database maintenance , you’ll run your email marketing program into the ground. Fear not—today we teach you how to build your email list in seven simple steps. 62% of organizations rely on marketing and prospect data that’s up to 40% inaccurate ( source ). Gate your best content.

Capital 202

Capital Marketing Marketing Learning 202

Zoominfo

FEBRUARY 5, 2019

Welcome back to our B2B Blog Post Round-Up series. The February edition features content about recruiting nightmares, inadequate buyer personas, key considerations for technology buying, and so much more. It’s a marketer’s worst nightmare. Think about it, your buyer personas are the building blocks of your marketing campaigns.

Copywrite 150

Copywrite Profiling Technology Technology 150

Netbasequid

JUNE 8, 2022

A competitive audit is the part of the competitive intelligence process that seeks to better understand the competition and compare a brand to its peers. Why Companies Must Have Competitive Audits. The following are some good reasons why companies conduct competitive audits – and why you should too: To establish benchmarks.

Competitive 98

Competitive Benchmarking Analysis SCIP 98

E2M

MAY 15, 2024

Table of Contents I. Optimize Your Marketing Campaigns with AI VI. Conclusion What Is Generative AI and Why It Matters Generative AI is a type of AI technology that can create new content like text, images, audio, and other data based on the prompts. Creating new product images or marketing graphics in no time.

Predictive Analytics 65

Predictive Analytics Brainstorming Sales Commerce 65

Alpha Sense BI

JANUARY 5, 2024

We’ve been leading the way in unlocking the unprecedented potential for genAI to completely transform market intelligence. Our mission is to improve the business world’s strategic decision-making by fueling it with better information at every step. Here are the nine best releases we launched at AlphaSense this past year: 1.

Market Intelligence 105

Market Intelligence Intelligence Intelligence Marketing 105

Tinuiti

APRIL 21, 2023

This year is a crucial time to get in front of new customers in the competitive ecommerce market. star rating or higher Include optimized images Include branded and keyword-optimized content 4. Prime Day 2023 has the potential to be even larger with eager shoppers looking to save big. The big question is: Are you Prime Day ready?

Win 130

Win Sales Advantage Advantage 130

Netbasequid

FEBRUARY 8, 2023

But with your brand spread out between Instagram, Facebook, TikTok, Twitter, Reddit, and more–how do you effectively and sufficiently track your marketing efforts? More marketers are jumping on social media to advertise, and more consumers search social media for products and services. So, what is a social media audit?

Learning 98

Learning SWOT Win Analysis 98

mention

JUNE 30, 2023

Table of Contents: Search visibility Clickthrough rate Backlinks Keyword ranking Organic traffic Conversions Page load time Bounce rate Time on page #1 Search visibility Also known as SERP visibility or total impressions, it measures how visible your website is online for a particular keyword. Another thing.

KPI 157

KPI Commerce Competitor Analysis Analysis 157

SpyFu

NOVEMBER 12, 2021

Follow this 16-step SEO Audit checklist to find SEO errors and boost your Google rankings. Does this mean that an SEO Audit in 2021 needs more than 200 steps to be any good? You can follow along with everything we do with our downloadable SEO audit checklist. SEO Audit Checklist.pdf.

Win 105

Win Learning Competitive Research 105

SpyFu

AUGUST 15, 2022

Marketers are told how important it is to put out content on so many different topics, so they do. The problem is, this type of low-quality content likely won’t ever rank because Google has categorized it as thin content. Once Google flags a website for thin content, it can be really hard to come back.

IT 98

IT Algorithm Gaming Marketing 98

Zoominfo

FEBRUARY 12, 2019

The importance of lead generation is ingrained in the mind of every modern marketer— the more high-quality leads you bring in, the better. But, as the buyer’s journey becomes increasingly multifaceted, it’s now clear that lead generation is just one piece of the marketing puzzle. Fortunately, we’re here to help. Let’s get into it!

Management 172

Management Sales Profiling Marketing 172

Zoominfo

DECEMBER 19, 2018

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. Today’s blog post is for you!

Marketing 220

Marketing Marketing Travel Education 220

SpyFu

APRIL 5, 2024

Competitor analysis helps you: Benchmark your performance Identify market trends and opportunities Optimize your marketing and sales efforts Anticipate and counter competitive threats Make data-driven decisions to improve your bottom line How to Approach Competitor Analysis Effective competitor analysis is an ongoing process, not a one-time event.

Competitor Analysis 59

Competitor Analysis Analysis Benchmarking Profiling 59

SpyFu

DECEMBER 10, 2020

What is the one thing that most digital marketers and website owners aspire for? Which means that you need to audit your backlinks and remove bad backlinks regularly. They are disguised as blogs or forums but have very few backlinks pointing to any of their posts or threads. In this, you’ll need to manually audit every backlink.

Profiling 98

Profiling Algorithm Learning IT 98

Similarweb

MAY 12, 2021

The content creation process works the same. Once you establish this, your content team can focus on what matters: brainstorming, competitor research , content production, and hitting those KPIs. . To answer that question, let’s first define content in the context of digital marketing. . Hint: Content is king) .

Briefing 98

Briefing Brainstorming Alliance Research 98

Similarweb

JUNE 2, 2021

The reality is that the number one purpose of digital content marketing is to give your audience a valuable solution starting with education content and ending with your products or services. Can other marketing formats do that? Frankly, not without great content. Does content marketing work?

Marketing 97

Marketing Marketing Education Briefing 97

Moz

DECEMBER 17, 2020

Keeping that rule in mind, in our last Whiteboard Friday episode before 2021, guest presenter Joyce Collardé of Obility walks you through how to conduct a competitive SEO audit, helping you address your improvement areas and surpass your competition in the SERPs. ? ? ? ? ? ?. Then we'll discuss keywords and content gaps and opportunities.

Analysis 61

Analysis Competitive Gaming Advantage 61

Similarweb

MAY 5, 2021

Trying to create a content strategy without a content calendar is basically like that. Without a structure or way to organize your strategy, it’s difficult (if not impossible) to meet deadlines, coordinate and prioritize tasks, and analyze your progress with marketing Intelligence. What is a content calendar?

Banking 98

Banking Marketing Marketing Market Intelligence 98

Similarweb

FEBRUARY 17, 2021

If you’re a marketer, an SEO expert, a blogger, or just someone who is looking to understand the world of SEO at a more in-depth level, this piece is for you. 8 Steps to build an effective SEO strategy. Site SEO audit. Craft new compelling content. Measure and track your SEO content. Keyword research.

Benchmarking 59

Benchmarking Algorithm Research Competitive 59

SpyFu

DECEMBER 19, 2022

1: Create Content that Adds Value One of the most critical steps to ranking your site higher is by creating valuable, high-quality content that people will want to read and link to. 90% of the most successful content marketers in a Content Marketing Institute study put their audience’s information needs as a top priority.

Profiling 111

Profiling Analysis Brainstorming Competitor Analysis 111

SpyFu

FEBRUARY 26, 2021

Content gaps are exactly that—gaps in content where desired information doesn’t exist (or isn't easily found). But for content creators, they represent a golden opportunity. Content gap analysis—the process of finding and filling these gaps—can help you find new readers and bring more value to your existing audience.

Analysis 93

Analysis Knowledge Research Education 93

SpyFu

AUGUST 31, 2021

In addition to focusing your customer acquisition attempts on ads and marketing campaigns, get customers to come to you with the help of multiple well-placed links. Sites that consistently publish relevant content for their audience rank high in Google search. For more audit-based research, we folded other tools into our process.

Startups 116

Startups Research Capital Education 116

Zoominfo

OCTOBER 5, 2021

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. Today’s blog post is for you!

Marketing 100

Marketing Marketing Travel Education 100

Netbasequid

SEPTEMBER 28, 2022

We are going to reveal the best 25 social media marketing tools for 2022. But first we’ll discuss: What social media marketing tools are. Why social marketing tools are important for your company. How to use social media marketing tools. What Are Social Media Marketing Tools? dollars to 28.3 dollars by 2025.”.

Marketing 102

Marketing Marketing Benchmarking Analysis 102

Similarweb

APRIL 20, 2021

A digital marketing strategy is your game plan for success in the digital arena. Success in digital marketing can only grow from a well-planned strategy that includes various types of digital marketing. What is a digital marketing strategy ? Inbound vs. outbound digital marketing. 8 types of digital marketing.

Win 98

Win Marketing Marketing IT 98

mention

APRIL 28, 2021

Table of Contents: Practice What You Preach Understand and Dominate Your Niche Double Down on Loyalty and Diversify Your Offer Facing the Challenges with CRO Efforts Final Thoughts. Identifying your niche is not just about you; it’s about the market you inhabit. . Practice What You Preach. . Understand and Dominate Your Niche.

Startups 176

Startups Travel Research Win 176

Data Hut

MARCH 17, 2024

It is used for market research, competitive analysis and business intelligence. This blog aims to provide a detailed overview of the significance of GDPR compliance in web scraping. This data can be sourced from various types of web content, including text, images, tables, and more.

Security 52

Security Security Analysis Market Research 52

Netbasequid

AUGUST 3, 2021

73% of marketers believe that their efforts through social media marketing have been “somewhat effective” or “very effective” for their business. Buffer enables you to schedule content to be posted on your Facebook page and groups, LinkedIn profiles and pages, Twitter and Pinterest. billion in 2025. Facebook alone has 2.79

Profiling 105

Profiling Competitive Advantage Advantage 105

IBI

JANUARY 23, 2023

Here are some key tips for improving your company’s data quality and management: Establish a Data Management Team A good first step is to establish data management roles and responsibilities among data scientists, data engineers, business analysts, and any other relevant positions on your data team.

Analysis 74

Analysis Management Advantage Advantage 74

Zoominfo

APRIL 15, 2018

Today’s blog post is for you! Keep reading to learn the steps you must take to get your data-driven strategy up and running. But with the right approach, you can demonstrate the value of a data-driven sales strategy in just a few steps. Keep reading for our guide to a data-driven sales strategy. Get all stakeholders on board.

Sales 170

Sales Startups Technology Technology 170

SpyFu

JULY 20, 2021

Quality is often in the eyes of the beholder, so when we want to make quality content, whose eyes do we need to impress? For content marketers and SEOs, the answer is our audience and Google. E-A-T is made up of three principles that Google uses to assess whether a piece of content is high-quality. What Is E-A-T?

Restaurants 98

Restaurants Algorithm Security Security 98

SpyFu

JUNE 7, 2021

According to HubSpot’s 2018 State of Inbound report, 61% of marketers mentioned that their number one priority is improving their SEO and growing their organic presence. Image via HubSpot In this comprehensive guide to SEO for ecommerce website, you’ll learn a step-by-step process to implement SEO for your business.

Research 98

Research Security Security Hospitals 98

SpyFu

FEBRUARY 22, 2022

They know how to use Google Trends to get meaningful insights into search demand and their market. You search Google Trends for “buy a new car” instead of a make/model that will be influenced heavily by release dates and marketing. The first step is finding a trend that is actually relevant to your business.

Retail 105

Retail Capital Competitor Analysis Startups 105

Zoominfo

JULY 29, 2019

How can it be that technology has come so far, and yet data quality issues still plague sales and marketing professionals What is Data Hygiene? Using dirty data can lead to lengthy sales cycles, low ROI, unsuccessful marketing campaigns, and misguided decision-making. Marketing lives and dies in the data.”

Sales 130

Sales Marketing Marketing Technology 130