Zoominfo

JULY 25, 2023

If they’re not already aware of your specific offering, they are at least aware of the category. Sales Input Large sales teams are typically divided into several sub-categories. This is when your sales team makes contact with leads in the second stage of the funnel, when they’re aware of your brand or your category.

Sales 130

Sales Profiling Gaming Win 130

Zoominfo

JULY 2, 2020

But if you feel like you’ve fallen into the category of companies who have marketing automation platforms, but are not using them to their fullest potential, we’ve got you covered. Let’s look at an example: You send out an email to leads encouraging them to sign up for a webinar. Marketing automation is beneficial. The ultimate goal?

Marketing 246

Marketing Marketing KPI Sales 246

Wink Intel

MAY 31, 2021

The new website has enhanced new features such as a user engaging calendar for industry virtual events, webinars, and conferences. Expanded categories and content for Solution Platforms. Subscribe to blog posts for the latest trends and industry updates. Agencies & Advisors can access 25+ carrier portals from one place.

Innovation 40

Innovation Profiling Market Research Marketing Research 40

Zoominfo

AUGUST 17, 2021

Elsewhere, we’ve classified the prospects that visit your site into six high-level categories. For example, did visitors recently attend a webinar? Personalized content falls strategically in line with visitors who are on your site to consume blog posts, podcasts, videos, and guides. Ask them how it was.

Sales 195

Sales Marketing Marketing Profiling 195

Zoominfo

OCTOBER 5, 2021

Sales & Marketing Alignment Case Study: At ZoomInfo, our marketing-qualified leads (MQLs) are organized into two categories: Hot MQLs: These are “hand-raisers” — people who have requested more information and are expecting to hear from you. Everyone benefits and conversion rates are better.”

Sales 130

Sales Marketing Marketing Profiling 130

Zoominfo

JULY 2, 2020

But if you feel like you’ve fallen into the category of companies who have marketing automation platforms, but are not using them to their fullest potential, we’ve got you covered. Let’s look at an example: You send out an email to leads encouraging them to sign up for a webinar. Marketing automation is beneficial. The ultimate goal?

Marketing 113

Marketing Marketing KPI Sales 113

Moz

DECEMBER 17, 2020

Are your competitors only ranking for one keyword category, or are they targeting different categories? A competitor that, let's say, ranks for only branded keywords or keywords that have very little search volume or that is targeting only one specific category wouldn't be very dangerous keywords. Frequency is important, too.

Analysis 61

Analysis Competitive Gaming Advantage 61

Zoominfo

AUGUST 17, 2021

Elsewhere, we’ve classified the prospects that visit your site into six high-level categories. For example, did visitors recently attend a webinar? Deliver Personalized Content to Leads Personalized content falls strategically in line with visitors who are on your site to consume blog posts, podcasts, videos, and guides.

Sales 100

Sales Marketing Marketing Profiling 100

Moz

FEBRUARY 20, 2020

Plus, don't miss our upcoming webinar on Wednesday, March 11: Competitive Analysis for SEO: Size Up & Surpass Your Search Rivals presented by Director of Growth Marketing Kelly Cooper. So in those cases, I would tell you, yes, it probably makes sense to go after a category like that. Video transcription by Speechpad.com.

Competitor Analysis 81

Competitor Analysis Competitive Analysis Research 81

Similarweb

NOVEMBER 10, 2021

The following is a comprehensive list of current affiliate marketing types : Blogging – professional bloggers who specialize in your industry and have established authority with a significant audience that can provide valuable traffic. Leadpages also offers co-hosting options for webinars and exclusive deals to successful affiliates.

Travel 52

Travel Win Sales Startups 52

Moz

AUGUST 7, 2019

Before I dive into our findings, here's a little context behind Sales Hacker's growth: Sales Hacker’s blog is 100 percent community-generated — This means we didn’t pay “content marketers” to write for us. I wanted all the content pages to be organized into categories and subcategories. Branded search problems — “Sales Hacker Webinar”.

Startups 49

Startups Sales Win Advantage 49

Moz

NOVEMBER 16, 2020

On editorial sites (think news, niche blogs and online magazines), consumer behavior has shifted quite a bit. They can appear as promoted articles on a homepage or category page, as native display ads in the middle of an article, and at the bottom of the article, to name a few examples.

Finance 66

Finance Education KPI Entertainment 66

Zoominfo

SEPTEMBER 3, 2018

Gathering feedback is a useful practice for any type of event, whether it’s an in-person conference, webinar, live stream, or social media chat. What brands come to mind in this product category? The post How to Use Surveys to Reach B2B Business Goals appeared first on ZoomInfo Blog. How long is the ideal e-book?

Business 133

Business Competitive Landscape Travel Benchmarking 133

CXL

JULY 21, 2022

A blog post on the benefits of your product might be useful to a marketer in the exploration phase, but it’s unlikely to be substantial enough for a manager in the decision-making phase. website, social media, podcasts , webinars, influencers, events, etc.)? Segment your audience by combining three core categories : Behavioral.

Marketing 99

Marketing Marketing Research Retail 99

Moz

JANUARY 22, 2019

Blogging Let’s say Directive wants to create lead generation content. We’ll have some blog posts around PPC, SEO, and content marketing, and we will make sure to categorize these, either in the URL itself or on specific pages, in order to more easily segment our audiences. Look at how HubSpot lays out their resources navigation.

Sales 56

Sales Commerce Advantage Advantage 56

Zoominfo

SEPTEMBER 3, 2018

Gathering feedback is a useful practice for any type of event, whether it’s an in-person conference, webinar , live stream, or social media chat. What brands come to mind in this product category? Fortunately, surveys allow marketers to gather valuable market information to use as a benchmark. How long is the ideal e-book?

Business 100

Business Competitive Landscape Travel Benchmarking 100

Similarweb

JULY 30, 2021

The vendor can concentrate on developing the best product or service, and affiliates, who usually have a very high return on investment (ROI), can focus on reaching the right audiences with effective marketing campaigns , social media posts, tutorials , blogging , email marketing , etc. The most successful affiliate programs don’t stop there.

Marketing 52

Marketing Marketing Win Sales 52

Moz

MARCH 29, 2020

If you have a blog, use it to keep the public updated about the availability of products and services. Don’t overlook the Moz blog’s e-commerce category for free, expert advice. In the US, some chambers of commerce are offering free economic recovery webinars. Connect virtually.

Business 85

Business Commerce Education Alliance 85

mention

DECEMBER 27, 2023

This US company selling outdoor recycling containers to businesses does it right, with its in-depth articles full of statistics on their blog. Mix up the types of content you publish, from high-quality articles to video content like webinars, to cater to different preferences. Yes, it’s from one of Mention’s blog posts.

Retail 157

Retail Entertainment Knowledge Information 157

Zoominfo

SEPTEMBER 17, 2018

So if you’re looking for marketing inspiration or just need something new to listen to on the treadmill, today’s blog post is for you. Want to promote with webinars? The Blogging Millionaire. The host, Brandon Gaille, built his blog to over 1 million monthly visitors in less than two years after his first blog post.

Marketing 252

Marketing Marketing Copywrite Sales 252

Moz

AUGUST 30, 2020

This often includes things like categories, product categories, author tags, and taglines. Experiment #1: Remove category from title. We started with our Whiteboard Friday blog posts. People are searching for things like: Moz DA Checker Moz Pro Moz SEO Moz Blog Etc., Final thoughts + bonus free title tag webinar.

Sales 85

Sales Learning IT Information 85

Netbasequid

MAY 3, 2022

It requires little more than an internet connection and a bit of time to promote an offering, so any category can be disrupted by these invading entities. They keep the pulse of their category 24/7, because things are changing that fast around them. Let’s dig into why this is so game changing for these category leaders.

Intelligence 98

Intelligence Intelligence SCIP Competitive Intelligence 98

Tinuiti

JULY 14, 2023

Take a look at our recent blog highlighting Amazon Prime Day 2023 Advertising Trends. Adding to the appeal of Prime Day is its typical mid-summer timing, which aligns perfectly with Back to School preparations, but is otherwise not a traditional ‘shopping season’ when exceptional prices across myriad categories would be expected.

Retail 130

Retail Due Diligence Sales Win 130

Netbasequid

MAY 6, 2022

It requires a complete mind shift toward patient-centricity in everything HCPs do, which is something we explored in a recent webinar with Enviza: How Cerner Enviza Uses Digital and Social Media Data to Boost Patient-Centricity. It’s a tall order, indeed.

Innovation 98

Innovation Analysis Globalization Gaming 98

CXL

MAY 27, 2022

Buyers] looked for one-to-many forums like webinars and online events to learn about the category, what other people are doing in the industry, and who the top contenders are. Hubspot’s free ideas generator helps people come up with new blog content. In long-form content, webinars and guides are the biggest hit with prospects.

Entertainment 76

Entertainment Education Brainstorming Research 76

Zoominfo

APRIL 5, 2018

Lead scoring criteria can be broken up into two main categories– demographic information and behavioral information. Webinar registration. For example, leads who subscribe to receive blog updates don’t often convert to paying customers. For more about marketing automation, check out our recent marketing automation blog.

Sales 182

Sales Brainstorming Finance Marketing 182

Similarweb

MAY 4, 2021

But a content experience could be anything from asking your audience to choose a newsletter category to subscribing to taking a quiz on social media platforms. Live videos, podcasts, and webinars are officially a must. A blog post becomes a video or an ebook. This blog post was written with Ruth M.

Marketing 98

Marketing Marketing Algorithm Research 98

Zoominfo

MAY 18, 2023

A strong EVP should include details across five key categories: Opportunities: Chances for career advancement, training options, and personal development classes. An EVP works to sell your company as a desirable employer by describing your core features, benefits for workers, and what sets you apart from a candidate’s other options.

Marketing 130

Marketing Marketing Human Resources Education 130

Moz

JANUARY 16, 2019

Use content to fuel social media distribution (and not the other way around) Prior to selling the brand and blog to Neil Patel, Kissmetrics had no dedicated social media manager at the height of their success. The Kissmetrics blog received nearly 85% of its traffic from organic search. Social media did drive traffic to their posts.

Sales 57

Sales Research Management Competitive 57

Zoominfo

NOVEMBER 1, 2018

Lead scoring criteria can be broken up into two main categories– demographic information and behavioral information. For example, leads who subscribe to receive blog updates don’t often convert to paying customers. So, blog subscribers get scored two points while those who download white papers get 25 points.

Brainstorming 130

Brainstorming Sales Finance Analysis 130

Zoominfo

JULY 15, 2018

If you have yet to audit your existing content database, this blog post is for you. While you can audit specific areas of your site, a complete content audit examines every type of content you’ve created – including blog posts, infographics, webinars, E-Books, whitepapers and more. The answer? Perform a content audit.

Algorithm 202

Algorithm Marketing Marketing Learning 202

CXL

JUNE 2, 2022

Phase two groups these factors into categories. They haven’t completed a form, joined a webinar, or requested a demo. About the company: firmographics, organizational structure, market position, etc.; Perceptions of the company: prestige value, culture and people, likelihood to retain and grow, etc.; Who reports to whom?

Win 82

Win Marketing Marketing Profiling 82

Moz

DECEMBER 10, 2018

SEOs spend too much time thinking about keywords, rather than categories or topics. Organizing site content into categories, adding appropriate internal linking, and understanding that one piece of content can rank for several variations of a phrase is becoming far more commonplace. This is a step in the right direction.

Research 54

Research Commerce Competitive Analysis 54

Moz

MARCH 5, 2019

Random domains Moz customers Blog comment spam Low-quality auction domains Mid-quality auction domains High-quality auction domains Known link sellers Known link buyers Domainer network Link network. One immediately noticeable feature is that every category drops. Even random domains drops. Link buyers: -15.9%. We hope you like it.

Analysis 66

Analysis Profiling Algorithm Loss 66

Zoominfo

FEBRUARY 25, 2019

If you have yet to audit your existing content database, this blog post is for you. While you can audit specific areas of your site, a complete content audit examines every type of content you’ve created – including blog posts, infographics, webinars , E-Books, whitepapers and more. The answer? Perform a content audit.

Algorithm 130

Algorithm Marketing Marketing Learning 130

Moz

DECEMBER 14, 2020

Some may be sharing: read blogs, watch webinars, consume all you can in your space. Really everything on your site, in your emails, or any pieces of content you have created falls into this category. No matter what, having a strategy for post-COVID is important. Learn from others. For one, pay attention to those around you.

Commerce 58

Commerce Research Competitive Learning 58

Moz

DECEMBER 16, 2019

Our local search marketing industry has devoted abundant time to advising major local business categories over the past couple of decades, but crafting is one substantial retail niche we may have overlooked. I’d like to rectify this today. I feel personally inspired by craft store owners. Your social media presence. Play to your strengths.

Marketing 62

Marketing Marketing Win Retail 62