Zoominfo

MARCH 27, 2019

Beyond that basic definition, more robust technographic data contains insight into purchase behavior, renewal dates, historical purchases and more. In the B2B world, technographic data points often serve as critical buying signals. Thus, The 2019 Technographic Data Report for B2B Sales Organizations was born.

Sales 222

Sales Advantage Advantage Research 222

mention

APRIL 20, 2022

What Marc Ecko says about branding is completely apt not just for direct sellers but for B2B sellers as well as B2B professionals. In this blog post, we’ll take a look at 6 different personal branding tips to help increase your personal brand and your online visibility in the process. And for a good reason. Social Selling.

Profiling 337

Profiling Knowledge Loss Gaming 337

Zoominfo

MARCH 9, 2021

A well-executed demand generation strategy can have a number of outcomes, but in general works to broaden your audience, keep your brand top-of-mind for your ideal customer, drives them to convert on your website, and ultimately encourages them to buy into your offerings. How to Develop a B2B Demand Gen Strategy .

Benchmarking 225

Benchmarking Education Sales Win 225

Zoominfo

DECEMBER 28, 2020

You’re armed with your prospect’s buying signals, right? What Are Customer Buying Signals? By definition, buying signals are the actions potential customers take that indicate they’re close to making a purchase. They’re customers’ verbal buying signals—the cues your sales agent homes in on when talking to a prospect.

Sales 100

Sales Win Research Marketing 100

Zoominfo

MAY 27, 2021

In this article, we walk you through how ZoomInfo Intent can give you the superpower of foresight when it comes to your prospects’ intent to buy, as well as help you identify the right customers and get ahead of your competition. Its growth is changing how teams prioritize their time and gather behavioral signals about prospects and accounts.

Research 246

Research Sales Competitive Advantage 246

Zoominfo

FEBRUARY 5, 2021

If you think a B2B sales funnel is an abstract idea, brace yourself. Your digital-savvy B2B prospect is researching the product they think they need. Hopefully, they’re on your website, digesting your blog posts, videos, and case studies.) What Is a B2B Sales Funnel? Let’s start with that dream customer.

Sales 130

Sales Profiling Win Research 130

Zoominfo

MAY 7, 2018

However, in the last few years, the strategy has become an integral component of many B2B business models. B2B Growth Hacking vs. Traditional Marketing. B2B Growth Hacking Tips and Best Practices. Keep your finger on the pulse of the latest technologies, market trends, customer behavior patterns, and buying preferences.

Brainstorming 227

Brainstorming Capital Gaming Profiling 227

Zoominfo

NOVEMBER 20, 2018

The modern B2B customer journey is more complex and multilayered than ever before. In a prospect’s path to become a customer, they often engage in a number of digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. Enter: Marketing attribution.

Marketing 236

Marketing Marketing Sales Finance 236

Zoominfo

SEPTEMBER 10, 2020

As the new millennium dawned, sellers created new ways to garner and track customer loyalty that became less reliant on paper-based relationships with customers and more influenced by online purchasers’ behaviors. Sellers created new ways to track customer loyalty that became more influenced by the behaviors of online purchasers.

Airline 226

Airline Restaurants Briefing Sales 226

Zoominfo

FEBRUARY 28, 2018

Technological advancements have the ability to transform any industry or job function overnight—including B2B sales. Today’s blog post breaks down some of the most impactful technological developments B2B selling has seen in the last few years. Here are five important ways technology has permanently changed B2B selling.

Technology 225

Technology Technology Predictive Analytics Sales 225

Zoominfo

MARCH 5, 2021

When you get customer segmentation right, you show leads content that gets them excited about buying from you. For instance, types of customer segmentation in B2B marketing might include industry, business size and location, and technology stack. What Is Customer Segmentation? ZoomInfo MarketingOS Finally, ABM with data you can trust.

Market Segmentation 100

Market Segmentation Analysis Sales Data Analysis 100

Zoominfo

OCTOBER 15, 2020

The intersection of our ideas resulted in a renewed focus on delivering massive value to our customers through the best B2B intent data the market has to offer. Our vision, and the market’s expectation, is that B2B Intent should be instantly actionable. Streaming Intent by ZoomInfo and Clickagy.

Brainstorming 246

Brainstorming Algorithm Gaming Research 246

Alexa

JANUARY 15, 2021

Both B2C and B2B lead generation strategies include four components. Lead qualification : A process that uses the lead’s information to determine how likely they are to buy. Unlike normal blog posts or landing pages , the content is “locked.” Content for your newsletter might include: New blog posts. Create Gated Content.

Profiling 249

Profiling Finance Retail Marketing 249

Zoominfo

FEBRUARY 13, 2019

Today’s blog post answers your most pressing questions about list segmentation and explains why you should segment your lists today. We’ve said it before and we’ll say it again: Personalization is no longer a ‘nice-to-have’ in B2B marketing —It’s a requirement. Web behavior: Behavioral segmentation focuses on the recipient’s actions.

Marketing 219

Marketing Marketing Copywrite Hospitals 219

Zoominfo

OCTOBER 5, 2021

Behavioral Scoring: This involves monitoring your target audience’s intent, search behaviors, and what content they engage with. Behavioral scoring can include a combination of third party and first party data. Where do they live online and get the information they need to make buying decisions? Is there only one or many?

Benchmarking 130

Benchmarking Education Sales Marketing 130

Zoominfo

SEPTEMBER 25, 2018

1. B2B Revenue Leadership. If you’re interested in B2B revenue leadership this is the show for you. This Podcast is focused on leadership in the B2B space to drive revenue by using the most modern and scientific approaches. Sales Influence—Why People Buy. Without further ado, let’s jump into it. Listen here.

Sales 269

Sales Startups Entertainment Capital 269

Zoominfo

MAY 8, 2019

Although many of these tips are valid, the key to improving your B2B sales process is far simpler than you might think– and it comes in the form of company and contact data. Companies no longer want to buy a one-off list of names and phone numbers. Spend less time searching and more time selling. Time your outreach.

Sales 193

Sales Sales Enablement Learning Intelligence 193

Zoominfo

MAY 14, 2018

In fact, 61% of B2B marketers send all leads directly to sales, but only 27% are sales qualified ( source ). As a marketer, how do you know if a lead is truly ready to buy? If you’re still a little foggy on the details of lead qualification, this is the blog post for you. This statistic highlights a huge discrepancy.

Marketing 214

Marketing Marketing Sales Knowledge 214

Zoominfo

SEPTEMBER 22, 2022

B2B Database The foundation of any tech stack should be a highly accurate, robust database. At a minimum, it should include firmographics, demographics, technographics, and behavioral data. This will help you build target account lists, identify buying committee members, and retarget good-fit customers. Get a Demo 2.

Marketing 130

Marketing Marketing Alliance Market Intelligence 130

Zoominfo

JULY 3, 2020

When we are considering buying something, we can consult different websites, brands, storesin order to find the perfect match. Behavior and intent data are two of the obvious choices, but there are different sources of data that can tell you a whole lot more about an account. We have a lot of options. So how do you narrow it down?

Market Segmentation 195

Market Segmentation Loss Sales Technology 195

Zoominfo

FEBRUARY 13, 2019

Today’s blog post answers your most pressing questions about email list segmentation and explains why you should segment your lists today. We’ve said it before and we’ll say it again: Personalization is no longer a “nice-to-have” in B2B marketing — it’s a requirement. Unfamiliar with the term? What is Email List Segmentation?

Copywrite 130

Copywrite Hospitals Commerce Banking 130

Zoominfo

OCTOBER 21, 2021

What makes the difference between a high-performing sales funnel and one that isn’t ready for the needs of a modern B2B sales motion? Brace Yourself We’ve got millions of verified B2B contacts — ready for you to close. Buyer Personas : The average size of a B2B purchasing committee is quickly approaching double digits.

Sales 130

Sales Research Loss Intelligence 130

Zoominfo

MAY 3, 2020

The modern B2B customer journey is more complex and multilayered than ever before. In a prospect’s path to become a customer, they often engage in numerous digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. They click the ad and ultimately read the blog post.

Marketing 130

Marketing Marketing Sales Technology 130

Zoominfo

AUGUST 4, 2021

In the world of B2B buying, delivering personalized, relevant, and timely conversations can impact how well and quickly visitors convert. Then you can craft your chatbot greeting messages to target each type and their stage in the buying process. The Buying Committee. Greeting Messages. Treat them like subject lines.

Sales 130

Sales Information Research Intelligence 130

Zoominfo

AUGUST 16, 2018

In an ideal world, all incoming leads would be ready to buy—unfortunately, that’s not always the case. In fact, 73% of all B2B leads are not ready to purchase the first time they interact with your brand. Yet, up to 80% of those prospects will be ready to buy from you – or a competitor – within 24 months ( source ).

Sales 100

Sales Education Marketing Marketing 100

Zoominfo

DECEMBER 3, 2019

But, thanks to technological advancements, predicting customer behavior has become a reality—and it’s changed the face of marketing forever. It is composed of statistics, data mining, algorithms, and machine learning to identify trends and behavior patterns. What is Predictive Intelligence? How exactly does that work? The best part?

Intelligence 100

Intelligence Intelligence Marketing Marketing 100

Evalueserve

MARCH 19, 2021

PANEL DISCUSSION: Win B2B Buyers Post-COVID. If you didn’t have the chance to catch the panel discussion on how you can win B2B buyers, don’t fret—in this blog we’ll highlight important moment s you missed from the webinar. Changing B2B Buyers . Peter spoke about the changing behavior in B2B buyers : .

Win 59

Win Sales Knowledge Technology 59

Zoominfo

NOVEMBER 11, 2019

People buy from people first, product second, according to Director of Sales Steve Wernke. They want to feel good about who they’re buying from, and they want to walk away feeling good about the deal they’ve just made. When people ask for discounts, Wernke says, they’re asking if what they’re buying is going to be successful.

Sales 191

Sales Win Entertainment Gaming 191

Zoominfo

SEPTEMBER 15, 2021

In the world of B2B buying, delivering personalized, relevant, and timely conversations can impact how well and quickly visitors convert. Then you can craft your chatbot greeting messages to target each type and their stage in the buying process. There’s an entire buying committee that can influence a deal.

Sales 100

Sales Information Research Intelligence 100

Zoominfo

JANUARY 31, 2018

Today’s blog post answers your most pressing questions about list segmentation, and explains why you should segment your lists today. We’ve said it before and we’ll say it again: Personalization is no longer a ‘nice-to-have’ in B2B marketing —It’s a requirement. Web behavior: Behavioral segmentation focuses on the recipient’s actions.

Marketing 124

Marketing Marketing Copywrite Hospitals 124

Zoominfo

OCTOBER 5, 2021

Here on the ZoomInfo blog, we’ve laid out the benefits of data-driven marketing time and time again. In fact, 47% of B2B buyers consume three to five pieces of content before engaging with a salesperson ( source ). Artists have the unique ability to understand human behavior. It’s no secret, data has revolutionized marketing.

Marketing 100

Marketing Marketing Analysis Data Analysis 100

Zoominfo

APRIL 17, 2019

In today’s blog post we not only explain why the funnel is outdated, but we also examine a more modern alternative: the flywheel. These are as follows: Top of the funnel: Prospects enter the sales funnel but are still in the “pre-awareness” and “awareness” stages of their buying journey. If this news comes as a shock, don’t panic.

Sales 228

Sales Marketing Marketing Technology 228

Zoominfo

SEPTEMBER 5, 2018

Regardless, today’s blog post is for you– keep reading to learn everything you need to know about market intelligence and how you can leverage it to grow your business. Website analytics: Analyze the traffic patterns to and from your website and social profiles to gain insight into your customers’ online behavior and interests.

Market Intelligence 140

Market Intelligence Intelligence Intelligence Marketing 140

Zoominfo

DECEMBER 19, 2018

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. Today’s blog post is for you! Leadit Marketing specializes in B2B technology and B2B professional services companies. 1. Social Triggers TV.

Marketing 220

Marketing Marketing Travel Education 220

Zoominfo

APRIL 15, 2018

Today’s blog post is for you! Securing executive buy-in is easier said than done. For a more in-depth look at sales and data maintenance, check out the following article: B2B Sales Intelligence: Bad Data and Sales. These data points may include demographics, point of entry, behavioral data, and more. Time to get started!

Sales 170

Sales Startups Technology Technology 170

CXL

JULY 21, 2022

Its study of B2B buyers shows an even split in how decision-makers interact with sales reps traditionally, remotely, and self-served digitally: Of the B2B leaders that use omnichannel marketing, 83% say it’s a more successful way to prospect and secure new business than traditional “face-to-face only” selling. Demographic.

Marketing 99

Marketing Marketing Research Retail 99

Zoominfo

MAY 30, 2018

From understanding behavioral consumption patterns to forecasting future trends, predictive content analytics helps content marketers in a number of ways. Accelerate lead nurturing and sales cycles: Understanding a prospect’s status in the buying cycle helps both content marketers and sales reps do their jobs more efficiently.

Predictive Analytics 167

Predictive Analytics Profiling Competitive Sales 167