mention

APRIL 22, 2021

In this blog, I’ll explain the different ways you can repurpose your YouTube videos and drive more traffic to it. That’s why you need to repurpose and promote your existing content on YouTube. Write a blog post 3. Embed your videos in an existing blog 4. You have the audio file in your hands without the visuals.

IT 245

IT Algorithm Research Management 245

Zoominfo

JANUARY 28, 2018

Whether you’re a seasoned professional or a sales rookie, you already know objections are an unavoidable part of your job. Yet, there are many tactics you can use to bypass these objections. If you’re ready to learn more, keep reading. Today we share the five biggest sales objections and how you can bypass them to win a deal.

Win 153

Win Gaming Sales Competitive 153

Zoominfo

FEBRUARY 1, 2018

As bleak as this sounds for marketers, we remain hopeful. We’ll go out on a limb and say that, as a marketing practice, lead generation will never go extinct. What will change, however, is this: Marketers who fail to adapt to the changing B2B landscape will fall behind. Keep reading.

Sales 243

Sales Finance Marketing Marketing 243

Zoominfo

SEPTEMBER 16, 2018

You can then develop their skillsets for future leadership positions that are pivotal to your business goals. Rather than wasting time and money on unnecessary hires, talent mapping allows you to prioritize open positions that will have the biggest impact on company growth. What major goals do you have for the future?

Matrix 203

Matrix Information Market Intelligence Advantage 203

Zoominfo

JULY 24, 2019

As bleak as this sounds for marketers, we remain hopeful. We’ll go out on a limb and say that, as a marketing practice, lead generation will never go extinct. What will change, however, is this: Marketers who fail to adapt to the changing B2B landscape will fall behind. Ready to learn more? That won’t change.

Sales 172

Sales Finance Marketing Marketing 172

Zoominfo

FEBRUARY 12, 2019

The importance of lead generation is ingrained in the mind of every modern marketer— the more high-quality leads you bring in, the better. But, as the buyer’s journey becomes increasingly multifaceted, it’s now clear that lead generation is just one piece of the marketing puzzle. Fortunately, we’re here to help.

Management 172

Management Sales Profiling Marketing 172

Owler

MARCH 10, 2022

Inbound vs. Outbound Sales - Which is Best For Me? As you begin to build your sales practices, you’ll eventually reach a fork in the road: move forward with an inbound sales strategy or take the outbound sales approach? In an inbound sales process, the prospect makes first contact. What Are Inbound Sales?

Sales 59

Sales Due Diligence Entertainment Education 59

Zoominfo

OCTOBER 5, 2021

The disconnect between marketing and sales is an age-old story. Research shows that 90 percent of sales and marketing professionals believe their strategy, processes, content, and culture are not aligned. This has major consequences for both the marketing team and their sales counterparts. “If Let’s dive in. Let’s dive in.

Sales 130

Sales Marketing Marketing Profiling 130

Zoominfo

AUGUST 6, 2019

Since marketing went digital, the industry hasn’t been the same. Recently, there has been a renewed interest in ‘marketing hacks’ as B2B marketers have started to realize traditional marketing methods are no longer useful in a competitive landscape. Ready to learn more? Try Before You Buy.

Marketing 154

Marketing Marketing Alliance Education 154

mention

JUNE 26, 2023

As a marketing agency, you’re often tasked with proving the marketing ROI of your clients’ efforts. They’re most concerned about keeping their businesses lucrative and need your agency’s expert help to achieve marketing results. After all, it’s why they’ve invested in your services. Definitely not!

Restaurants 157

Restaurants Briefing Marketing Marketing 157

Zoominfo

SEPTEMBER 27, 2018

Good news: You just found the perfect candidate to fill a job vacancy. You send them a quick email and hope for a response. This begs the question: How do you improve your candidate response rate? This begs the question: How do you improve your candidate response rate? Check out today’s blog post for the answer.

Profiling 183

Profiling Competitive Data Analysis Education 183

Netbasequid

APRIL 18, 2022

It feels like there’s nothing more important for a client than seeing its name mentioned in an article, blog post, or news report some days. Let’s help you ensure that doesn’t happen with some top PR tracking tools to guide your efforts. Let’s help you ensure that doesn’t happen with some top PR tracking tools to guide your efforts.

Analysis 105

Analysis Market Intelligence Management Marketing 105

Zoominfo

MARCH 9, 2021

Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. You aren’t the only one to think so. Demand Gen = Sales + Marketing. Messaging, distribution, reach and optimization. What is Demand Generation?

Benchmarking 225

Benchmarking Education Sales Win 225

SpyFu

MARCH 21, 2023

Improving your SEO helps you get more traffic, acquire more customers, and grow your business faster. But, you can’t improve your SEO passively. You need to put in real effort to improve your website fundamentals, create content, and build backlinks to your key pages. There are lots of good reasons to use SEO outreach.

Briefing 96

Briefing Finance Gaming Security 96

Zoominfo

DECEMBER 13, 2018

But, we say, if you aren’t using YouTube to hone your skillset, pick up new tips and tricks, or stay up-to-date on industry news, you’re missing out. Jeb Blount is the bestselling author of eight popular books including Sales EQ, Fanatical Prospecting, People Buy You, and People Follow You. Today, we do the same for sales reps.

Sales 187

Sales Win Gaming Research 187

Zoominfo

AUGUST 5, 2021

An effective sales enablement approach will be held up by the following pillars: Knowledge: Knowledge of your prospect, your product, and your market — your sales reps need to have it all. Content: A helping of high-quality marketing content to fill up your lead pipeline. It’s about helping your sales organization do what they do best.

Sales Enablement 130

Sales Enablement Sales Knowledge Win 130

Zoominfo

FEBRUARY 19, 2018

But, what do you really know about social selling? Today, we provide you with a little more insight into the world of social selling. 48 Social Selling Statistics to Help You Close More Deals. Marketers spend an average of 4-6 hours a week on social media ( source ). Let’s get started. The State of Social Selling.

Profiling 184

Profiling Sales Win Research 184

Zoominfo

FEBRUARY 12, 2019

The importance of lead generation is ingrained in the mind of every modern marketer— the more high-quality leads you bring in, the better. But, as the buyer’s journey becomes increasingly multifaceted, it’s now clear that lead generation is just one piece of the marketing puzzle. Fortunately, we’re here to help.

Management 100

Management Sales Profiling Marketing 100

Zoominfo

APRIL 18, 2019

As a logistics sales professional, you know how difficult it can be to reach decision makers. Whatever it may be, if you’re looking to shorten the sales cycle, you need to understand who your best buyers are in order to fuel your pipeline with new logistic contacts for your transportation solution. or ‘What are their goals and values?’

Sales 100

Sales Finance Profiling Research 100

Zoominfo

AUGUST 5, 2021

An effective sales enablement approach will be held up by the following pillars: Knowledge: Knowledge of your prospect, your product, and your market — your sales reps need to have it all. Content: A helping of high-quality marketing content to fill up your lead pipeline. It’s about helping your sales organization do what they do best.

Sales Enablement 100

Sales Enablement Sales Knowledge Win 100

Zoominfo

OCTOBER 5, 2021

Marketing teams work in a cross-functional capacity to develop ongoing, omnichannel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. ZoomInfo MarketingOS Finally, ABM with data you can trust. You aren’t the only one to think so. You aren’t the only one to think so.

Benchmarking 130

Benchmarking Education Sales Marketing 130

Zoominfo

DECEMBER 19, 2018

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. Today we’re closing out this three-part series with a post for our marketing audience. So, if you’re on the hunt for new marketing resources, look no further.

Marketing 220

Marketing Marketing Travel Education 220

CXL

JUNE 16, 2022

Consistency is the cornerstone of good marketing. You only have to look at top brands to see this in action: Apple’s sleekness, Coca-Cola’s playfulness, Disney’s magic. Stacked Marketer turned a free newsletter into a six-figure revenue generator by staying actionable, convenient, and entertaining. A playbook does exactly this.

Marketing 124

Marketing Marketing Copywrite Win 124

SpyFu

APRIL 1, 2021

Keeping up with your competitors’ marketing strategies is a great way to identify their strengths and weaknesses. Which you can use for your marketing strategy. Once you’ve established who they are, you can dig into their strategies and walk away with actionable data. See the keywords that they buy/rank on that you don’t.

Competitor Analysis 108

Competitor Analysis Analysis Research Marketing 108

Zoominfo

OCTOBER 5, 2021

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. If you’re on the hunt for new marketing resources, look no further. Today’s blog post is for you! Billy Gene is Marketing Inc. Go check it out!

Marketing 100

Marketing Marketing Travel Education 100

Similarweb

MARCH 4, 2021

If you want your website to reach more people, understanding domain authority is key. Here we’ll delve into what domain authority is, why it matters, and how you can improve yours and drive more traffic using competitive research. When you analyze a page authority, you are looking at this, but on a specific page-level. .

Knowledge 52

Knowledge Competitive Landscape Competitive Algorithm 52

E2M

AUGUST 8, 2022

You can’t expect your business to survive without local SEO in an increasingly digitalized market. Just how powerful do you think local SEO is? But it’s never about how much effort you put in. You can get the sample report at the end of the post. Why Do You Need a Solid Local SEO Strategy? Sounds great!

Business 57

Business Benchmarking KPI Profiling 57

Digital B2B Marketing

MAY 7, 2012

View original on Pinterest You are ready for social media. You have staff, tools and resources. You have a clear strategy, well-defined goals and an execution plan. You have executive support. How long will you have the resources and support you need? But how long will it last?

Win 79

Win Security Security Research 79

Moz

MAY 1, 2019

Educating the marketing community about SEO is one of our core values here at Moz. I worked at an agency prior to joining the team back in 2016, and much of what I learned about how to deliver SEO to our clients came from reading the Moz Blog and watching MozCon videos. Check it out below: I'm ready to check it out!

IT 54

IT Competitive Landscape Research Algorithm 54

Zoominfo

JUNE 24, 2020

For quality leads — that are more effective in the long-term — inbound marketing undoubtedly provides better sources for lead generation than outbound. Well, for starters, inbound prospects, by definition, choose themselves as leads. What is Inbound Lead Generation? Inbound lead generation is a part of inbound marketing.

Sales 246

Sales Gaming Marketing Marketing 246

Zoominfo

JUNE 24, 2020

For quality leads — that are more effective in the long-term — inbound marketing undoubtedly provides better sources for lead generation than outbound. Well, for starters, inbound prospects, by definition, choose themselves as leads. What Is Inbound Lead Generation? Inbound lead generation is a part of inbound marketing.

Sales 147

Sales Gaming Marketing Marketing 147

Alexa

DECEMBER 3, 2020

Have you ever shopped online late at night and really needed an answer to a question right then and there? Maybe you saw a laptop at a great price and needed someone to talk you through a few simple questions about shipping. You wanted to buy it, but you just needed a few answers before adding it to your cart and checking out.

Marketing 233

Marketing Marketing Sales Education 233

Zoominfo

JUNE 5, 2018

Account-based marketing has seen a surge in popularity over recent years. In fact, over 90% of B2B marketers say they recognize the value of ABM as a must-have strategy ( source ). There’s only one problem, however– 60% of marketers also say that the overall health of their data is unreliable ( source ). The simple answer?

Marketing 187

Marketing Marketing Sales Profiling 187

Zoominfo

AUGUST 21, 2019

There’s no denying it — sales and marketing teams don’t always work well together. The two departments may see eye-to-eye and share unified goals, but it’s less common for sales to proactively help marketing perform better, or vice versa. But in today’s digital world, the line between sales and marketing is increasingly blurred.

Sales Enablement 241

Sales Enablement Sales Marketing Marketing 241

CXL

OCTOBER 1, 2022

95% of B2B buyers are not ready to buy your product right now. Demand generation helps you influence buyers where they’re having those conversations and in those unattributable spaces. Demand generation helps you influence buyers where they’re having those conversations and in those unattributable spaces. Content platforms (e.g.,

Research 86

Research Copywrite Sales Education 86

Zoominfo

MAY 18, 2023

That’s because smart recruiters have learned to apply marketing principles to their talent acquisition process, helping them fill and nurture robust talent pipelines they can hire from at a moment’s notice. Here are the key components your talent team should have in place to make recruitment marketing work for them.

Marketing 130

Marketing Marketing Human Resources Education 130

Zoominfo

JULY 1, 2022

Inbound marketing is all about increasing leads, revenue, and brand authority. But which tools do marketers use to ensure they’re working with the right customers? Inbound marketers typically use chatbots as a qualifying tool that helps determine a lead’s quality as quickly as possible. How can I help you?”

Banking 130

Banking Education Research Marketing 130