Zoominfo

AUGUST 9, 2018

If you’ve worked in marketing for any length of time, you already know not every campaign is created equal—it’s inevitable, some campaigns will be more effective than others. Ultimately, the key to marketing productivity lies in your ability to pinpoint and scale your most successful marketing initiatives. Let’s get into it!

Marketing 160

Marketing Marketing Predictive Analytics Analysis 160

Zoominfo

OCTOBER 9, 2018

Over the last several months, artificial intelligence (AI) has taken the business world by storm. From industry events, to blog posts, B2B professionals can’t stop talking about this trending topic and its potential to revolutionize marketing. But, does AI live up to all the hype? Or is it just another martech fad?

Intelligence 113

Intelligence Intelligence Marketing Marketing 113

Zoominfo

FEBRUARY 1, 2021

You manage a small business and its marketing. Maybe your marketing efforts are more ‘throw it at the wall and see if it sticks’ than a fine-tuned ROI machine. What is small business marketing? The goal of small business marketing is to attract leads to your business. How to Grow Your Small Business with Marketing.

Management 145

Management Marketing Marketing Business 145

Smart Data Collective

MAY 19, 2022

Big data has become a very important part of modern marketing practices. More companies are using data analytics and AI to optimize their marketing strategies. This is especially true for companies using digital marketing practices, such as social media. Sprout Social has a blog post on accomplishing this.

Profiling 350

Profiling Education Data Mining Algorithm 350

mention

MARCH 27, 2024

Reputation damage control and repair practices have long been used by risk-averse market players, big and small. They draw clients from well-known platforms like Facebook, Instagram, TikTok, or – for B2B – LinkedIn. The short answer is “yes.” They know that protecting online reputation is key to sales. Interactivity is also vital.

Predictive Analytics 176

Predictive Analytics Analysis Retail Management 176

Zoominfo

AUGUST 26, 2018

A little bit of humor can go a long way– even in the marketing world. Today’s marketing professionals must juggle a number of high-priority tasks throughout the day, and often, they find themselves under a significant amount of stress. In these cases, a few lighthearted jokes can ease the tension of the day-to-day marketing job.

Marketing 272

Marketing Marketing Travel Sales 272

Zoominfo

OCTOBER 23, 2019

Artificial intelligence may seem like a new edition to the business world– but it’s already transformed the way we sell B2B products and services. Early adopters of AI have achieved significant benefits – including increased efficiency, cost reduction, improved customer experience, revenue growth, and more.

Intelligence 100

Intelligence Intelligence Sales Globalization 100

Zoominfo

FEBRUARY 20, 2018

Artificial Intelligence—or AI—has become an increasingly hot topic in the marketing world as of late. The reason for this is simple: AI technology can automate tasks, simplify complex processes, and organize complicated data sets just as a real marketing professional would—only faster and more accurately. Keep reading!

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Intelligence Intelligence Analysis Technology 272

Zoominfo

OCTOBER 18, 2018

Event marketers have always been at the forefront of cutting-edge technology, as they strive to grab and keep attendee interest long after each event is over. So, it should come as no surprise that AI has become a staple at industry events. If you’re not familiar with AI, it can be difficult to know where to begin.

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Intelligence Intelligence Business Technology 196

Zoominfo

AUGUST 12, 2018

So in an effort to demystify the term, we’re going to dive into marketing creativity in the B2B realm. With the ultimate goal of increasing conversion rates, marketers have to accelerate brand activity through digital channels. The company is well-versed in the world of content marketing.

Marketing 130

Marketing Marketing Gaming Management 130

Weidert Group

FEBRUARY 9, 2023

I know, I know … we just published a blog about AI in marketing last month. But, so much is changing (and so quickly) that we have to continue to share what we know — and how that knowledge can benefit B2B inbound marketers in complex industries. Does ChatGPT disagree with me?

Marketing 52

Marketing Marketing Knowledge IT 52

Zoominfo

JUNE 12, 2018

Fact: Global spending on cognitive and AI systems will reach $57.6 billion in 2021, according to market research firm IDC ( source ). As adoption of artificial intelligence (AI) grows, innovative ways to use AI in the recruiting field continue to emerge. Why Should HR and Recruiting Professionals Care About AI?

Intelligence 176

Intelligence Intelligence Innovation Technology 176

Zoominfo

DECEMBER 19, 2018

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. Today we’re closing out this three-part series with a post for our marketing audience. So, if you’re on the hunt for new marketing resources, look no further. Go check it out!

Marketing 220

Marketing Marketing Travel Education 220

Zoominfo

MARCH 12, 2018

Yet, B2B marketers have been slow to adopt programmatic advertising, especially compared to their B2C counterparts. If you’re among the B2B professionals who haven’t adopted programmatic advertising practices, today’s post is for you. Marketers have manually managed advertisements since the beginning of time. Efficiency.

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Copywrite Advantage Advantage Algorithm 185

Zoominfo

AUGUST 29, 2018

‘Emotions’ and ‘feelings’ aren’t words that come up often in the B2B world. B2B products tend to be complex and more practical than flashy– so B2B organizations often value logic and reason over emotions. . But, emotions play a larger role in B2B purchase decisions than you may realize. Enter, sentiment analysis.

Analysis 176

Analysis Airline Marketing Marketing 176

Zoominfo

JULY 29, 2019

How can it be that technology has come so far, and yet data quality issues still plague sales and marketing professionals What is Data Hygiene? Using dirty data can lead to lengthy sales cycles, low ROI, unsuccessful marketing campaigns, and misguided decision-making. Marketing lives and dies in the data.”

Sales 130

Sales Marketing Marketing Technology 130

Zoominfo

OCTOBER 5, 2021

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. If you’re on the hunt for new marketing resources, look no further. Today’s blog post is for you! Billy Gene is Marketing Inc. Go check it out!

Marketing 100

Marketing Marketing Travel Education 100

Zoominfo

FEBRUARY 22, 2021

Almost everyone thinks salespeople are all about beating their competition (well, there might be a little truth to that). But in reality, many people who work in sales are also motivated to help other salespeople succeed and advance their careers. So, if you’re looking for inspiration, Kyle is definitely someone to follow. Jill Rowley.

Sales 205

Sales Startups Innovation Gaming 205

Zoominfo

FEBRUARY 22, 2021

Check out a few sales influencers we like to follow: Kyle Porter Sean Sheppard Jill Rowley Gary Vaynerchuk David Dulany Trish Bertuzzi Lori Richardson Jill Konrath Morgan Ingram Aaron Ross Brace Yourself We’ve got millions of verified B2B contacts — ready for you to close. Free Trial 1.

Sales 100

Sales Startups Innovation Gaming 100

Zoominfo

JUNE 24, 2019

If you’ve been online in the last few years, you’ll see talk of AI everywhere. We recently discussed AI in the following post: The Impact of Artificial Intelligence on B2B Marketing. We recently discussed AI in the following post: The Impact of Artificial Intelligence on B2B Marketing. Keep reading.

Sales 272

Sales Intelligence Intelligence Predictive Analytics 272

Zoominfo

JULY 14, 2023

For B2B marketers, that means the challenge of effectively reaching, engaging, and converting their target audience is more complex than ever. As competition intensifies and buyer expectations evolve, the need for a well-defined and comprehensive B2B marketing strategy becomes paramount. What is B2B Marketing?

Marketing 130

Marketing Marketing Sales Research 130

Zoominfo

JULY 16, 2019

Brands constantly design, redesign, optimize, and test their B2B websites on the never-ending journey to perfection. Take a look at the following statistics, and you’ll understand why B2B companies heavily prioritize website design ( source ): 38% of people will stop engaging with a website if the content or layout is unattractive.

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Innovation Retail Gaming Profiling 232

Zoominfo

SEPTEMBER 23, 2019

It’s no overstatement to suggest that a unique selling proposition (USP) is the very soul of any marketing strategy. The notion dates back to the 1940s when advertisers started to explore the ways in which their marketing propositions influenced customers to buy from one company over another. .

Restaurants 248

Restaurants Competitive Sales Win 248

Zoominfo

SEPTEMBER 4, 2019

Implement AI-powered chatbots on your website. AI and chatbots are an effective, consistent method to ensure you never leave your customers waiting for high-quality service. Why does a customer remain loyal to a particular brand? Businesses have posed this question throughout history. Invest in multi-channel customer service.

Education 206

Education Knowledge Information Business 206

Zoominfo

JULY 9, 2020

How can it be that technology has come so far, and yet data quality issues still plague sales and marketing professionals? Using dirty data can lead to lengthy sales cycles, low ROI, unsuccessful marketing campaigns, and misguided decision-making. Marketing lives and dies in the data. Digital Marketing ZoomInfo.

Sales 244

Sales Technology Technology Management 244

mention

DECEMBER 8, 2021

The B2B marketplace demands innovation, but when it comes to content marketing meeting deadlines can be counter-productive to creativity. Nevertheless, creativity should be at the forefront of campaigns , with writers, marketers, and designers breaking new ground at every opportunity. 15 Creative Content Marketing Examples.

Marketing 350

Marketing Marketing Copywrite Brainstorming 350

Zoominfo

JULY 16, 2019

Brands constantly design, redesign, optimize, and test their B2B websites on the never-ending journey to perfection. Unfortunately, designing a B2B website is no easy task. A B2B website must be clear, concise, visually appealing, optimized for SEO, and easy to navigate. But don’t fear — today’s blog post is here to help.

Innovation 130

Innovation Retail Gaming Profiling 130

Zoominfo

JULY 29, 2019

How can it be that technology has come so far, and yet data quality issues still plague sales and marketing professionals? Question One: What role does contact and account data play in your daily life as a sales or marketing professional? Marketing lives and dies in the data. Molly Clarke, Director of Digital Marketing ZoomInfo.

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Alliance Sales Marketing Marketing 216

Zoominfo

FEBRUARY 14, 2018

If you’re a regular reader of our blog, you’ve seen quite a bit about sales productivity in the last few weeks. So, to get you in the right frame of mind and prepare you for our upcoming event—we’re giving you 15 of the best blog posts about sales productivity. 3 Scary Smart AI Tools That Will Boost Sales Productivity.

Sales 176

Sales Education Market Segmentation Sales Enablement 176

Zoominfo

OCTOBER 27, 2020

It’s one of the most talked-about trends in the marketing world. . Marketers—us included—continue to preach the importance of understanding your customers and delivering targeted, personalized campaigns based on what you know about them. But what does developing an actual personalized marketing strategy actually entail?

Marketing 246

Marketing Marketing Sales Technology 246

mention

MARCH 11, 2024

These partnerships in influencer marketing provide an opportunity for creative storytelling that can introduce your brand to new audiences memorably and engagingly. Ever thought about how a podcast could be a game-changer for your brand’s story? Well, you’re in the right place, and it’s time to tune in.

Entertainment 157

Entertainment Brainstorming Startups Gaming 157

Netbasequid

APRIL 20, 2022

Data is taking center stage in the marketing landscape of 2022. Continuous data analysis is a must for brands and marketers – and we have some reasons why – 152 of them, to be exact. If your brand isn’t minding its consumer and market intelligence monitoring, this may inspire you to reconsider. Video Marketing.

Retail 133

Retail Research Entertainment Market Intelligence 133

mention

DECEMBER 27, 2023

On the other hand, if you’re writing content for SaaS or B2B audiences, you’ll need to create in-depth content where claims and recommendations are backed by reputable data. This US company selling outdoor recycling containers to businesses does it right, with its in-depth articles full of statistics on their blog.

Retail 157

Retail Entertainment Knowledge Information 157

Zoominfo

OCTOBER 5, 2021

It’s one of the most talked-about trends in the marketing world. Marketers — us included — continue to preach the importance of understanding your customers and delivering targeted, personalized campaigns based on what you know about them. But what does developing an actual personalized marketing strategy actually entail?

Marketing 130

Marketing Marketing Sales Technology 130

Similarweb

MAY 4, 2021

Content marketing is no different. Here’s what’s surprising though: Looking at marketing intelligence data, we found that the COVID-19 pandemic dramatically accelerated existing trends, but hardly altered their direction. . Stop running away from content AI . What does it mean for content marketers?

Marketing 98

Marketing Marketing Algorithm Research 98

Netbasequid

DECEMBER 26, 2022

It’s only a few weeks before we enter 2023, which means brands are preparing and updating their marketing strategies for a better comeback. Advanced media monitoring software is built with AI technology which makes it capable of digesting continuous streams of data autonomously without breaking down. Your media performance metrics.

Startups 52

Startups Competitive Intelligence Competitive Business Environment 52

Datapine Blog

NOVEMBER 19, 2019

If you don’t pay attention to new changes or keep up the pace, it’s easy to fall behind the times (and the market) while other companies beat you to the punch. For businesses looking to improve their consumer marketing communications, finding relevant images in real-time is a time-consuming venture. The solution? Computer Vision.

Technology 111

Technology Technology IT Banking 111