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How CIOs Can Transform Data From a Cost to an Advantage

CIO

The CIO has a real ability to achieve a competitive advantage for its business through data. The four steps to data advantage. Organisations that can properly align their data environments stand to gain a significant competitive advantage. 1) Match the tech strategy to the business strategy. Data Center Management

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Data-Driven Marketing: 4 Key Advantages

Smart Data Collective

One of the professions most affected has been marketing. The bedrock of today’s advertising methods and a requirement for delivering personalized experiences is data-driven marketing. This article will discuss some key advantages and why every business needs to implement them. It is marketing’s future.

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Advancing AI: The emergence of a modern information lifecycle

CIO

Although less complex than the “4 Vs” of big data (velocity, veracity, volume, and variety), orienting to the variety and volume of a challenging puzzle is similar to what CIOs face with information management. In contrast, the new lifecycle is distinctly digital , agile , and recursive.

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Survey: Marketers embrace AI at expense of metaverse investments

CIO

The B2B marketing landscape is experiencing a seismic shift fueled by the ascent of ChatGPT and other generative AI (GAI) apps. In a testament to its growing importance, 80% of marketers have experimented with or deployed the burgeoning technology, in some cases redirecting budgets from last year’s forays into the metaverse.

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Crayon Customer Corner: Meet the Product Marketing Team at Bonterra!

Crayon

In our second installment of the Crayon Customer Corner, we sat down with the Product Marketing Team at Bonterra (formerly Social Solutions). At Bonterra - sales, marketing, and customer success teams all leverage competitive intel to stay informed on competitors’ movements and improve their go-to-market strategy.

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CDOs’ biggest problem? Getting colleagues to understand their role

CIO

That’s according to a recent report based on a survey of CDOs by AWS in conjunction with the Chief Data Officer and Information Quality (CDOIQ) Symposium. This notion that the data is within their power to mine it for business advantage is different. Company data can drive its go-to-market strategy, she adds.

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4 Key Competitive Advantages of Big Data in Business

Smart Data Collective

Taking control of the data that you have can not only improve information accessibility within your company but provide a range of benefits that can be the driving force behind gaining a competitive advantage in your market. Well, let’s explore some of the biggest advantages that it can offer your business below.

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