Zoominfo

SEPTEMBER 5, 2018

Attempting to grow your business without market intelligence is a lot like driving without directions. Without a clear understanding of your industry or market, you will fail to make informed business decisions. Businesses are catching on to the importance of market intelligence. What is market intelligence?

Market Intelligence 140

Market Intelligence Intelligence Intelligence Marketing 140

Alpha Sense BI

SEPTEMBER 11, 2023

In a rapidly evolving landscape of market research, staying ahead of the curve is no longer a luxury but a necessity. That’s why we are excited to announce the inaugural AlphaSense Advantage Summit 2023 , a virtual conference built to equip knowledge professionals with the insights and tools needed to navigate these changes successfully.

Advantage 59

Advantage Advantage Value Chain Market Research 59

CIO

SEPTEMBER 15, 2023

It enables the organization to focus on its core business while managing risks and accelerating time-to-market for new products and services. Taking stock of the performance and efficiency of your supplier base will be a valued perspective that will inform future sourcing decisions on net-new demand or shifts in sourcing preferences.

IT 681

IT Market Intelligence Advantage Advantage 681

Netbasequid

MARCH 18, 2021

Both consumer intelligence and market intelligence offer a definite edge. Specifically, we’ll explore how top brands retain their competitive advantage with a look at: Consumer insight for brands. How to conduct market research. Getting the edge with emerging market insights. How to Conduct Market Research.

Market Intelligence 98

Market Intelligence Airline Intelligence Intelligence 98

Netbasequid

JUNE 3, 2021

Competitive market intelligence keeps you ahead of the evolving industry around you. From emerging trends within your category, to emerging crisis you may be facing – market intelligence can guide your brand to success, help you avoid pitfalls and keep your brand’s feet firmly planted on solid ground. And the dips?

Market Intelligence 98

Market Intelligence Competitive Intelligence Intelligence 98

Owler

MARCH 17, 2022

What Is Marketing Intelligence? Marketing intelligence refers to data that marketing teams use to improve their decision-making process and guide their marketing efforts. Marketing intelligence is vital to organizations because it deepens their market understanding.

Market Intelligence 52

Market Intelligence Intelligence Intelligence Marketing 52

SCIP

APRIL 21, 2024

SCIP Insights Unlocking Competitive Advantage: The Power of Intelligence-Driven Decision-Making in Today's Business Landscape In today's fast-paced business scene, quick and informed decisions are key to success. This shift helps businesses tackle uncertainty, grab opportunities, and lead the pack.

Advantage 45

Advantage Advantage Competitive SCIP 45

CIO

AUGUST 9, 2022

The moment that models start guiding strategic decisions, there is a shift in requirements,” explains René Traue, senior data scientist at the market intelligence and consultancy firm GfK. Tech and consumer brands may be managing multiple products, distribution channels, promotion campaigns, and marketing channels at any one time.

Win 618

Win Algorithm Intelligence Intelligence 618

Contify

SEPTEMBER 30, 2020

Make the most of Contify’s Competitive Intelligence Solution — the latest features and enhancements. Optimizing Competitive Intelligence by Integrating Primary Research and Secondary through AI-Enabled Solutions. The new normal requires new tools to navigate and gain a competitive advantage. Watch Webinar?. Read More ?.

Market Intelligence 52

Market Intelligence Intelligence Intelligence Marketing 52

CIO

JANUARY 12, 2023

1] To get the most from their investments, factories of the future will need to be driven by data and optimized with artificial intelligence (AI). For manufacturers, it’s important to understand the advantages and challenges of edge computing and to discover why smart factories are becoming AI-optimized.

Technology 460

Technology Technology Innovation Knowledge 460

FedSavvy

OCTOBER 11, 2023

Action oriented management consulting firm FedSavvy Strategies has announced a partnership with rapidly growing market intelligence platform G2Xchange to bring more in-depth actionable intelligence to the more than 12,000 companies, federal agencies, trade organizations, and nonprofits that use G2Xchange.

Intelligence 130

Intelligence Intelligence Competitive Intelligence Market Intelligence 130

Netbasequid

NOVEMBER 5, 2021

Brands have an early start on Black Friday this year, as they’ve read the market tea leaves and know that getting goods delivered on time is going to be challenging. They’ve also been paying close attention to consumer intelligence, as it informs the timing of their Black Friday and other promotions.

Information 92

Information Intelligence Intelligence Sales 92

Netbasequid

JUNE 16, 2023

This means they must keep track of technological advancements, evolving consumer behaviors, and competitive intelligence. And it is no longer merely advantageous but essential for survival to embrace sophisticated techniques for gathering real-time business intelligence. It’s a lot to manage. billion U.S.

Market Research 96

Market Research Marketing Research Research Marketing 96

Owler

JANUARY 27, 2022

Why Great Market Research Tools Are Important A successful marketing strategy is made possible by understanding your potential customers, what they’re talking about, and how your products will benefit them. Understanding your potential customers is key to a successful marketing strategy. Meltwater Engage.

Market Research 52

Market Research Marketing Research Advantage Advantage 52

Aqute Intelligence

MAY 6, 2024

Staying ahead in a competitive market requires a deep understanding of your rivals. A well-researched and informative competitor analysis report is the key to uncovering detailed insights into your competitors' operations, helping you strategize effectively. What is a competitor analysis report?

Competitor Analysis 147

Competitor Analysis Analysis Matrix Competitive Landscape 147

Markets and Markets

JULY 22, 2020

While it may seem competitive intelligence (CI) and market intelligence (MI) are the same and they serve a similar purpose i.e., aid decision-making, but they are different in practice and make a great equation for the success of any business. An excellent marketing strategy would take both MI and CI into consideration.

Competitive Intelligence 40

Competitive Intelligence Market Intelligence Intelligence Intelligence 40

Cleverx

FEBRUARY 27, 2020

As more and more businesses move their prospect acquisition into online digital marketing channels, while at the same time dissolving global barriers to doing business, competition for customers is heating up. Why Develop Market Intelligence ? Gathering Market Intelligence through Competitive Analysis.

Benchmarking 52

Benchmarking Market Intelligence Competitive Intelligence 52

Netbasequid

JANUARY 24, 2022

And we have nine ways to use trending topics found online to your advantage! By watching these two avenues, brands can find out the trending topics and consequently discern behavior shifts in the market. And afterwards, tracking how effective they are isn’t very challenging in the right consumer and market intelligence tool.

Advantage 98

Advantage Advantage Sports Entertainment 98

Aqute Intelligence

APRIL 25, 2024

Competitive intelligence analysis helps businesses maintain or gain a strategic market advantage. It involves collecting and analyzing detailed information about competitors and industry developments to make informed strategic decisions. sales, product development team, marketing team).

Competitive Intelligence 147

Competitive Intelligence Competitive Intelligence Intelligence 147

Smart Data Collective

JANUARY 21, 2020

When it comes to bridging the existing gap between data science and its usage , targeting better marketing results, nothing beats the utilitarian nature of AI. The focus, therefore, is always on keeping the marketing strategies proactive, in order to improve the existing customer journey in the best possible manner.

Marketing 243

Marketing Marketing Intelligence Intelligence 243

Alpha Sense BI

MAY 2, 2024

To stay competitive in the current economic climate , companies need to conduct comprehensive and efficient market research. Similarly, investors and venture capitalists who are interested in the C&R space should be leveraging insights on market share, segmentation, and total addressable market (TAM) to identify emerging opportunities.

Market Research 52

Market Research Marketing Research Retail Research 52

Alpha Sense BI

OCTOBER 5, 2023

Successful business decisions hinge on access to the right information at the right time. Organizations with access to timely insights charge ahead, while those lacking this advantage are outperformed. We’ve aggregated the largest and most trustworthy collection of business content on the planet.

Intelligence 105

Intelligence Intelligence Market Intelligence Pharmaceutical 105

Netbasequid

JULY 26, 2022

In a previous post, we touched on secondary market research, but didn’t go into depth. Our other post focused on primary market research––including what it is, the methods used, and both the advantages and disadvantages of using it as a data source. What is Secondary Market Research? And this can cause discomfort.

Market Research 98

Market Research Marketing Research Research Marketing 98

Netbasequid

JULY 22, 2022

Market research is an important part of business. Let’s take a look at what market research is and how it works, so you can propel your efforts forward today! Let’s take a look at what market research is and how it works, so you can propel your efforts forward today! What is Primary Market Research?

Market Research 98

Market Research Marketing Research Research IT 98

Netbasequid

JUNE 1, 2021

Reddit conversations certainly have an influence on markets, and we’ll explore why brands should watch the platform for: Mitigating risk and understanding consumer perception. 2020 sent everyone a memo on the importance of market intelligence gleaned from conclusive market research. Stopping a crisis before it happens.

Marketing 96

Marketing Marketing Market Intelligence Finance 96

Netbasequid

APRIL 17, 2023

Conducting a market analysis may sound like an uphill task, and it can be, but the process is too important to be ignored. So, we have created a market analysis template to guide you through the process and make it easier to perform regularly. What is a Market Analysis? And regular market analysis offers many benefits: 1.

Analysis 98

Analysis Marketing Marketing SWOT 98

Netbasequid

JANUARY 6, 2023

So, let us look at some of the consumer and market research predictions hoping they will put you in a winning position. In-House Market Research. Faced with the heavy demands of the current business environment, brands have had to weigh between hiring external marketing agencies and bringing the process in-house.

Market Research 98

Market Research Marketing Research Research Marketing 98

Alpha Sense BI

AUGUST 15, 2023

Today’s financial landscape is subject to unpredictable events , regulatory dynamics, and economic shifts that have led to major turbulence within markets. As markets experience unprecedented fluctuations, staying ahead of the curve becomes a survivalistic need.

Marketing 52

Marketing Marketing Primary Research Analysis 52

Zoominfo

OCTOBER 5, 2021

And for that launch’s success, it’s crucial to set goals, plan future steps, and obtain a competitive advantage. Traditionally, marketing plans layout these steps, but we need to dig a little deeper. This is where a go-to-market (GTM) strategy comes in. What is a Go-to-Market Strategy?

Marketing 147

Marketing Marketing Sales Finance 147

Aqute Intelligence

SEPTEMBER 6, 2023

Staying ahead in today's fast-paced B2B technology industry is a lot like a game of chess, where competitive intelligence plays a big role in sales, marketing, and product teams. Crayon Crayon offers comprehensive competitive intelligence solutions for marketing, sales, and product management teams.

Competitive Intelligence 130

Competitive Intelligence Competitive Battlecard Technology 130

Netbasequid

SEPTEMBER 19, 2022

It is becoming increasingly difficult to understand the modern consumer and market environment by single-method approaches. And multimodal research solves common challenges in market research including cost, uncooperative participation, and even the outlier effect. Multimodal Market Research. We’ll explore each below.

Market Research 97

Market Research Marketing Research Research Marketing 97

Netbasequid

JULY 15, 2022

With consumer and market intelligence that complements Twitter’s internal analytics. Once you have this information, you can create an ad to suit the moment. Research has shown that up to 30,000 new products are introduced to the market each year and approximately 95% of them fail. Plan Successful Product Launches.

Market Research 97

Market Research Marketing Research Research Marketing 97

Netbasequid

SEPTEMBER 26, 2022

The idea of venturing into a new market can evoke mixed feelings. Central to this is market entry research to give you the confidence that comes with having a sound plan for your new venture. Central to this is market entry research to give you the confidence that comes with having a sound plan for your new venture.

Research 97

Research Marketing Marketing SWOT 97

ArchIntel

JANUARY 5, 2022

Trinity Life Sciences, a science consultancy company, has debuted a center of excellence focused on delivering technology-driven competitive intelligence solutions in the life sciences industry. According to the company, competitive intelligence in the life sciences sector is being held back by outdated practices.

Competitive Intelligence 104

Competitive Intelligence Competitive Intelligence Intelligence 104

Alpha Sense BI

DECEMBER 13, 2022

In the age of data, business intelligence is about more than just having the right information — it’s about uncovering and analyzing the exact crucial insights you need to help inform business decisions, stay ahead of market-moving trends, and keep an edge on the competition. That’s where market analysis tools come in.

Analysis 97

Analysis Marketing Marketing Primary Research 97

Netbasequid

APRIL 1, 2021

Navigating the market with inadequate information is like fumbling around in the pre-dawn hours for your keys. Filling your coffers with consumer, competitive and market intelligence pulls back the curtains and opens the windows breathing new life into the way you do business. How Market Research Tools Have Evolved.

Market Research 105

Market Research Marketing Research Research Marketing 105

Netbasequid

AUGUST 1, 2022

Understanding a market means having specific insight around a customer base, trends, and competitors. Market research confirms or dispels dangerous assumptions and reveals intel that generates new ideas and makes marketing magical. What is Market Research? Do you have to outsource your market research too?

Market Research 98

Market Research Marketing Research Research Marketing 98