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Data-Driven Marketing: 4 Key Advantages

Smart Data Collective

One of the professions most affected has been marketing. The bedrock of today’s advertising methods and a requirement for delivering personalized experiences is data-driven marketing. This article will discuss some key advantages and why every business needs to implement them. It is marketing’s future.

Advantage 233
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Search Engine Marketers Without Data Analytics Knowledge Are Obsolete

Smart Data Collective

Data analytics has led to a huge shift in the marketing profession. A large part of this is due to advances in digital marketing. Digital marketers have an easier time compiling data on customer engagements, because most behavior and variables can be easily tracked. This is particularly true for search engine marketers.

Knowledge 320
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IT leaders’ AI talent needs hinge on reskilling

CIO

That shift is in no small part due to an AI talent market increasingly stacked against them. Outside AI expertise will be needed, but current employees have institutional knowledge that new employees will lack. More than half wanted company-specific AI training, and nearly half wanted regular knowledge-sharing meetings.

IT 744
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Salesforce updates Sales and Service Cloud with new capabilities

CIO

It unifies data from all customer meetings to identify cross-company and help enterprises adapt their go-to-market strategy accordingly. The company also added another capability that it calls Sales Signals to the Sales Cloud to help build a sales pipeline.

Sales 727
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4 ways CISOs can manage AI use in the enterprise

CIO

Over the summer, I wrote a column about how CIOs are worried about the informal rise of generative AI in the enterprise. While it is a given that AI will help organizations drive competitive advantage, the roll-out of this quickly evolving technology must be done safely. That column may have been the understatement of the year.

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5 pillars of a cloud-conscious culture

CIO

Most CIOs recognize the advantages of cloud, the global reach it provides, and the ease with which services can be scaled up and back down again. It enables us to free our people so they can innovate and create lasting competitive advantage.” But recognizing cloud advantages doesn’t always mean a smooth transition from on-prem.

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Oracle’s Fusion Cloud CX, ERP, and SCM get generative AI features

CIO

Generative AI across all products in Advertising and CX Cloud Oracle is adding generative AI capabilities across all the products inside its Advertising and Customer Experience Cloud (Fusion Cloud CX), which comes with applications designed for advertising, marketing, sales, service, and customer experience processes and functions.