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To gain advantage, IT leaders should turn competitors into collaborators

CIO

When building such a strategy for a business, I encourage tech leaders to first examine their competitive landscape, and then ask what the drivers of change are in their markets, and what dynamics are influencing the environment in which they compete. There are numerous examples of this in action.

Advantage 662
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Data-Driven Marketing: 4 Key Advantages

Smart Data Collective

One of the professions most affected has been marketing. The bedrock of today’s advertising methods and a requirement for delivering personalized experiences is data-driven marketing. This article will discuss some key advantages and why every business needs to implement them. Presents you with an objective assessment.

Advantage 233
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Search Engine Marketers Without Data Analytics Knowledge Are Obsolete

Smart Data Collective

Data analytics has led to a huge shift in the marketing profession. A large part of this is due to advances in digital marketing. Digital marketers have an easier time compiling data on customer engagements, because most behavior and variables can be easily tracked. This is particularly true for search engine marketers.

Knowledge 320
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IT leaders’ AI talent needs hinge on reskilling

CIO

That shift is in no small part due to an AI talent market increasingly stacked against them. Outside AI expertise will be needed, but current employees have institutional knowledge that new employees will lack. More than half wanted company-specific AI training, and nearly half wanted regular knowledge-sharing meetings.

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What Is The Advantage Of Using SDK in AI Technology?

Smart Data Collective

David Curry of Business of Apps points out that the market for Android apps is massive since around 75% of all smartphone users have Androids. If you take too long to deploy your app, competitors will create better ones and steal your market share. Fortunately, SDKs can help you bring your app to market more quickly.

Advantage 238
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Salesforce updates Sales and Service Cloud with new capabilities

CIO

It unifies data from all customer meetings to identify cross-company and help enterprises adapt their go-to-market strategy accordingly. The company also added another capability that it calls Sales Signals to the Sales Cloud to help build a sales pipeline.

Sales 793
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5 pillars of a cloud-conscious culture

CIO

Most CIOs recognize the advantages of cloud, the global reach it provides, and the ease with which services can be scaled up and back down again. It enables us to free our people so they can innovate and create lasting competitive advantage.” But recognizing cloud advantages doesn’t always mean a smooth transition from on-prem.