Zoominfo

JUNE 25, 2018

Brands that market directly to consumers recognize YouTube as a powerful tool. In fact, studies show consumers are 64% likelier to purchase a product after watching an online video ( source ). But can B2B marketers use YouTube to the same effect? Strengthen your brand. Don’t believe us? We say yes!

Marketing 217

Marketing Marketing Entertainment Profiling 217

Netbasequid

MAY 25, 2021

It seems consumers are mystical beings at times, with behaviors that make no sense. However, with the right text analysis software, your brand will have the key to unlock consumer wants, desires, needs and feelings. Sorting out what a text analysis software tool should have. Text Analysis Software 101.

Analysis 98

Analysis Algorithm Research Market Research 98

Netbasequid

FEBRUARY 23, 2022

Social media continues to grow and has become the way many brands ‘do’ business. And since 72% of consumers use social media to discover new products, tracking your brand’s effectiveness online has become integral, so social media scanners are the key to unlocking your success. So, what are social media scanners?

Competitive 105

Competitive Benchmarking Competitive Intelligence Analysis 105

Zoominfo

JUNE 3, 2018

Welcome to our June B2B Blog Post Round-Up—a series where we highlight the great work our writers contribute to some of our favorite publications. This month’s edition features content related to ABM, branding, customer experience, marketing reports, and so much more. Don’t believe us? Let’s jump right in! Continue reading.

Sales 154

Sales Startups Sales Enablement Technology 154

E2M

MAY 15, 2024

That’s what generative AI can do for you. They’ve teamed up with something like ChatGPT and used their data to build these features. Sidekick isn’t quite ready for everyone to use just yet, but Shopify Magic? It’s already making a big splash and changing how online stores do their thing. Let’s find out how.

Predictive Analytics 64

Predictive Analytics Brainstorming Sales Commerce 64

Netbasequid

APRIL 7, 2021

Text analysis is the process of sorting, analyzing and gaining insight from text sources. The digital age produces enormous amounts of text data that is overwhelming yet rich in insight. However, the world of text analysis can be a bit intimidating. Text categorization. Manual rules.

Analysis 89

Analysis Restaurants Gaming Intelligence 89

Netbasequid

APRIL 9, 2021

Data visualization is a potent tool for brands. Insights from visualized data are impactful to a brand’s decision-makers when executed correctly. With that in mind, we’ll look at how to visualize data the right way. How inaccurate data visualizations are a net negative. will take to social media or review sites.

Briefing 98

Briefing Analysis Market Intelligence Gaming 98

Netbasequid

NOVEMBER 23, 2021

At the speed of today’s market, brands need answers, and they need them fast. Decisions need to be made based on insights revealed through data to maintain upward momentum. Brands are surrounded by data; however, roughly 80% of it is unstructured. How to conduct a thematic analysis. Let’s see why!

Analysis 105

Analysis Airline Market Intelligence Entertainment 105

Zoominfo

APRIL 9, 2019

Brands that market directly to consumers recognize YouTube as a powerful tool. In fact, studies show consumers are 64% likelier to purchase a product after watching an online video (source). But can B2B marketers use YouTube to the same effect? Don’t believe us? Instead, showcase your products using video.

Marketing 100

Marketing Marketing Entertainment Profiling 100

Netbasequid

MAY 27, 2021

Analytics is the foundation of your planning efforts, and with more brands putting their faith in them, it’s critical to have the right social media softwares in your toolbelt. However, there are many types of players in this social media analytics game, so how do you know which ones are the best for your team?

Marketing 99

Marketing Marketing Gaming Research 99

Netbasequid

JANUARY 26, 2021

Their range of interests is extensive and can be seen quite clearly with social media listening. We’re going to take a deep dive into what’s important to Generation Z, including their future investments, both financial and otherwise as we inspect analytics for social media to learn: What defines Gen Z. But you need to be listening!

Win 105

Win Intelligence Intelligence Analysis 105

CXL

JUNE 16, 2022

You only have to look at top brands to see this in action: Apple’s sleekness, Coca-Cola’s playfulness, Disney’s magic. Being consistent earns trust and cements brand status—qualities that add 10–20% to your overall growth, according to LucidPress research. You can find playbooks on every type of tactic you can think of.

Marketing 124

Marketing Marketing Copywrite Win 124

Datapine Blog

APRIL 14, 2022

“You can have data without information, but you cannot have information without data.” – Daniel Keys Moran. When you think of big data, you usually think of applications related to banking, healthcare analytics , or manufacturing. However, the usage of data analytics isn’t limited to only these fields. Discover 10.

Restaurants 97

Restaurants Hospitals Entertainment Data Analysis 97

CXL

OCTOBER 16, 2022

In this article, you’ll learn how to gauge the effectiveness of any customer acquisition strategy. Find and fix leaks in your current acquisition strategy, and acquire high-value customers efficiently, so you can grow faster than the competition. Table of contents What is customer acquisition, and how does it support growth?

Retail 107

Retail Sales Marketing Marketing 107

Zoominfo

JANUARY 31, 2019

Our cell phones give us directions, facilitate interpersonal connections, they wake us up in the morning, play music on long car rides, deliver the latest news, and so much more. No matter how you look at it, there’s no denying that this constant connectedness has transformed the way humans operate in the world.

Win 124

Win Gaming Capital Learning 124

Netbasequid

MAY 12, 2021

They set a benchmark to measure against and offer qualitative, real measures that can impact future strategic decisions that span the entire organization. Brand Passion. And these stats on social media demonstrate the need for clear social media reporting: 81% of organizations use social media analytics. Top Domains.

Benchmarking 64

Benchmarking Globalization Advantage Advantage 64

ATTEST

JUNE 9, 2021

“Customer journey” is a term frequently used by marketing folk, but what does it really mean? Essentially, the customer journey is every interaction a customer has in the run-up to purchasing your brand (or perhaps a competitor’s). A customer journey actually starts long before a consumer even thinks about making a purchase.

Retail 52

Retail Research Win Knowledge 52

ATTEST

JUNE 9, 2021

“Customer journey” is a term frequently used by marketing folk, but what does it really mean? Essentially, the customer journey is every interaction a customer has in the run-up to purchasing your brand (or perhaps a competitor’s). A customer journey actually starts long before a consumer even thinks about making a purchase.

Retail 52

Retail Research Win Knowledge 52

Alpha Sense BI

FEBRUARY 21, 2023

It is no longer good enough to merely stay aware of market-moving events — you must separate the signal from the noise and extract critical insights from the data at hand. With a proactive market intelligence practice, you can make smarter business decisions, serve customers better, and get an edge over the competition.

Market Research 52

Market Research Marketing Research Research Marketing 52

Alpha Sense BI

FEBRUARY 21, 2023

It is no longer good enough to merely stay aware of market-moving events — you must separate the signal from the noise and extract critical insights from the data at hand. With a proactive market intelligence practice, you can make smarter business decisions, serve customers better, and get an edge over the competition.

Market Research 52

Market Research Marketing Research Research Marketing 52

Similarweb

APRIL 16, 2021

Map out their concerns with potential products, their motivations, preferences, pain points , and brand affiliations. . You’ve created a solid marketing strategy with top-notch campaigns that you know are going to kill it on social media and your blog. B2B brands need to profile companies in their buyer personas.

Market Research 97

Market Research Marketing Research Sports Competitive Landscape 97

E2M

AUGUST 8, 2022

Just how powerful do you think local SEO is? Unfortunately, there is no shortage of people complaining about how their local SEO tactics failed despite spending a fortune and hours on the project. But it’s never about how much effort you put in. You can get the sample report at the end of the post. Sounds great!

Business 56

Business Benchmarking KPI Profiling 56

Datapine Blog

JULY 31, 2019

In a data-driven age, modern organizations need access to advanced data analytics solutions to help them improve the business in a wealth of key areas—Salesforce is one of those solutions. It improves consumer engagement, enhances your marketing activities, and boosts your bottom line. So, what tools do we use for Salesforce?

KPI 64

KPI Sales Commerce Capital 64

Moz

JANUARY 30, 2020

Posted by BritneyMuller It's a brand-new decade, rich with all the promise of a fresh start and new beginnings. How have things changed? Cover your bases with foundational SEO Titles, metas, headers, alt text, site speed, robots.txt, site maps, UX, CRO, Analytics, etc. What does that look like? We definitely don't.

Research 74

Research Information Learning IT 74

Similarweb

APRIL 16, 2021

Map out their concerns with potential products, their motivations, preferences, pain points , and brand affiliations. . You’ve created a solid marketing strategy with top-notch campaigns that you know are going to kill it on social media and your blog. B2B brands need to profile companies in their buyer personas.

Market Research 52

Market Research Marketing Research Sports Competitive Landscape 52

Moz

MARCH 15, 2020

Posted by Alex_Ratynski For local businesses today, there are numerous different ways to market your brand online. The majority of your potential customers still use Google to find local businesses near them — businesses where they will spend their hard-earned money. In fact, 80% of searches with “local intent” result in a conversion.

Profiling 74

Profiling Algorithm Travel Information 74

mention

APRIL 11, 2024

Essentially, it’s the process businesses and researchers use to gauge the public’s feelings towards products, services, or topics by analyzing language and emotion in text. It’s not just about whether the sentiment is positive or negative, but also about the why and how. Wondering what it’s all about?

Analysis 157

Analysis Algorithm Gaming Cyberspace 157

Smart Data Collective

MAY 11, 2023

Therefore, it should be no surprise that the market for data analytics is growing at a rate of nearly 23% a year after being worth $744 billion in 2020. Big data can help companies in the financial sector in many ways. Predictive analytics and other big data tools help distinguish between legitimate and fraudulent transactions.

Data Mining 249

Data Mining Banking Competitive Landscape Predictive Analytics 249

Tinuiti

JULY 5, 2023

Amazon Amazon Attribution: Everything You Need to Know in 2023 By Tinuiti Team Jul 06 2023 Amazon has long been a top retail destination of choice for many US consumers. Brands selling on Amazon can benefit greatly from analyzing the effectiveness and impact that off-Amazon traffic sources have on their Amazon performance and sales.

Sales 130

Sales Advantage Advantage Commerce 130

Tinuiti

JULY 5, 2023

Amazon Amazon Attribution: Everything You Need to Know in 2023 By Tinuiti Team Jul 06 2023 Amazon has long been a top retail destination of choice for many US consumers. Brands selling on Amazon can benefit greatly from analyzing the effectiveness and impact that off-Amazon traffic sources have on their Amazon performance and sales.

Sales 130

Sales Advantage Advantage Commerce 130

Moz

OCTOBER 18, 2020

For more local insights, download our State of Local SEO Industry Report. Where applicable, a “telehealth”-type page that goes into great detail on what specific problem(s) the doctor or wellness profession can help with remotely. Knowing the Google My Business guidelines is crucial along with knowing how to spot violations.

Hospitals 78

Hospitals Restaurants Profiling Win 78

Datapine Blog

JANUARY 7, 2020

Without big data analytics, companies are blind and deaf, wandering out onto the Web like deer on a freeway. Companies that use data analytics are five times more likely to make faster decisions, based on a survey conducted by Bain & Company. Geoffrey Moore, Author of Crossing the Chasm & Inside the Tornado.

KPI 59

KPI Benchmarking Sales Briefing 59

mention

MAY 24, 2024

Not all brand mentions on social media are valuable. Similarly, some brand mentions are relevant to your brand, and as a social media professional, you must understand the underlying emotions behind these mentions. How will you act on your audiences’ emotions if you are unfamiliar with them? Let’s do it!

Analysis 157

Analysis Competitor Analysis Benchmarking Profiling 157

Netbasequid

JANUARY 20, 2021

Social media offers a huge pool of consumers ripe for brand communication. But that attitude is dangerous in its brand-centric focus. It should, perhaps, seem obvious, but Social Media Analytics is a term often heard – and often misunderstood. Social media isn’t about brands. What Is Social Media Analytics?

IT 122

IT Analysis Gaming Competitive 122

mention

JULY 28, 2023

A good fit can supercharge your marketing efforts, drive relevant traffic, and boost conversions. Conversely, a poor match can dilute your brand message and drain resources. So, how can you identify and vet potential affiliates? A trustworthy affiliate can elevate your brand reputation.

Marketing 130

Marketing Marketing Knowledge Gaming 130

Netbasequid

JANUARY 20, 2021

Along with everything else this year, the social media analytics game has undergone accelerated transformation – and it’s essential to stay on top of the latest and greatest offerings with these stats, facts and insight to inform your digital marketing efforts. BUDGET AND ANALYSIS CONSIDERATIONS FOR BRANDS.

Marketing 116

Marketing Marketing Profiling Competitor Analysis 116

SpyFu

JANUARY 15, 2021

You might even be using it in a basic sense, because these are Google Alerts. By using Google Alerts for marketing, you can track mentions of your brand and look for new focus areas for your campaigns. The versatility of Google Alerts is what makes them especially useful.

Brainstorming 112

Brainstorming Marketing Marketing Research 112