Zoominfo

NOVEMBER 9, 2023

At this year’s INBOUND conference , I attended ZoomInfo’s session “GTM for All: Unlocking Playbooks for Every Company,” which provided valuable insights into how companies can connect these disparate threads to modernize and optimize their GTM strategies. It’s also important to identify which signals matter most to your business.

Benchmarking 130

Benchmarking Research Sales Win 130

CIO

OCTOBER 23, 2023

Meanwhile, 86% are what Accenture deemed “transformers,” meaning they’re “transforming parts of their business rather than the whole. Organizations that enhance customer experience can boost sales by upwards of 7% and profitability between 1% and 2% , according to management consulting firm McKinsey.

IT 859

IT Startups Innovation Technology 859

mention

APRIL 26, 2024

Public Relations (PR) is a powerful tool that helps shape how people see your business. It can make your company more trustworthy and help it succeed. Basically, it’s a strategic communication process that boosts your brand. What is PR? What Is Public Relations (PR)? What is PR? It still does!

Startups 167

Startups Management Analysis Sales 167

CXL

JUNE 16, 2022

Being consistent earns trust and cements brand status—qualities that add 10–20% to your overall growth, according to LucidPress research. On the flip side, inconsistency confuses consumers, limiting your chance to generate leads. A marketing playbook helps you achieve brand consistency across channels and campaigns.

Marketing 124

Marketing Marketing Copywrite Win 124

Zoominfo

JULY 13, 2023

The sustained growth that can only come from retaining and expanding your customer base relies on sales reps who consistently build genuine relationships with customers. Internal communication and alignment between corporate and sales objectives are crucial for success. Measuring progress.

Win 130

Win Sales Finance Advantage 130

Zoominfo

JULY 26, 2023

For years, go-to-market leaders lived by the laws of growth through sales capacity. What we’re seeing in the market is companies running with smaller teams and supplying them with more accurate and highly personalized datasets, to drive more revenue,” says Millie Beetham, director of ZI Labs & GTM innovation at ZoomInfo.

Sales 130

Sales Marketing Marketing Profiling 130

Zoominfo

NOVEMBER 22, 2019

Discover your best marketing account segments from within your current customer base. Who are your best customers? What patterns can you draw among them? Most of the time, you don’t actually have to spend much time sorting out your Ideal Customer Profile (ICP) , because it already exists within your own customer data.

Marketing 218

Marketing Marketing Sales Benchmarking 218

Smart Data Collective

APRIL 13, 2021

A robust Artificial Intelligence or AI-based virtual assistant can supercharge your lead conversion process and optimize your marketing and sales teams’ performance. and Drift and how they work to help you assess which one best suits your marketing team’s needs with AI. Exceed.ai’s AI assistant works 24/7. How Exceed.ai

Marketing 327

Marketing Marketing Sales Intelligence 327

Tinuiti

JULY 12, 2023

It’s the time of year again to start planning for Q4, and we’ve got the perfect playbook to launch you ahead of your competition and get all the data-driven insights you need to be successful this holiday season. Uncover where your audience actively seeks information and lean into awareness-building campaigns there. 6 Sessions.

Retail 100

Retail Commerce Sales Research 100

Tinuiti

JULY 12, 2023

It’s the time of year again to start planning for Q4, and we’ve got the perfect playbook to launch you ahead of your competition and get all the data-driven insights you need to be successful this holiday season. Uncover where your audience actively seeks information and lean into awareness-building campaigns there. 6 Sessions.

Retail 100

Retail Commerce Sales Research 100

Zoominfo

NOVEMBER 1, 2022

Here are 10 of the strongest insights from the discussions, including the importance of effective go-to-market strategies across sales and marketing teams, and how the current wave of economic uncertainty is affecting companies’ ability to make the most of their market opportunities. Get a Demo 3.

Win 100

Win Sales Enablement Sales Marketing 100

Zoominfo

OCTOBER 5, 2021

You’ve got butterflies, your team is excited and you know your customers are going to be impressed. What is a Go-to-Market Strategy? Without it your solution might not reach target buyers or even no buyers at all. After all, your solution or service’s purpose (new or old) is to improve the customer experience.

Marketing 147

Marketing Marketing Sales Finance 147

Zoominfo

SEPTEMBER 22, 2023

At its core, intent data helps marketing and sales teams identify the companies and individuals most likely to make a purchase, especially in the near future. The more up-to-date information you can see on your future customers, the better equipped you’ll be throughout the entire sales process, which is why we focus on real-time intent.

Algorithm 130

Algorithm Sales Win Research 130

Zoominfo

FEBRUARY 23, 2021

If you’re sitting on customer intelligence in your CRM or database — is your marketing team making the most of it? But without prior planning, gathering and using these insights can get obstructed by misaligned sales and marketing teams and unorganized tech stacks. What is Customer Intelligence? Why do they want it?

Intelligence 195

Intelligence Intelligence Sales Marketing 195

Primary Intelligence

SEPTEMBER 29, 2021

Buyer feedback is the purest source of data to help you determine how and when to coach your reps. Most often, buyers described missteps in the sales experience as the reason for lost business – even above price or product features. It can be hard for sales coaches to know where to focus training efforts. The Challenge.

Sales 129

Sales Win Loss Competitive Intelligence 129

Zoominfo

MARCH 29, 2023

Vendr, a SaaS buying platform, recently found that sales cycles for software have settled at about 46 days, a 40% increase since 2020. Those longer buying cycles can cascade throughout the economy, causing stress on sales teams and making revenue more difficult to forecast. “We We are in a measured buying environment.

Sales 130

Sales Due Diligence Win Gaming 130

Zoominfo

FEBRUARY 7, 2023

When developing a sales strategy, many leaders aren’t sure where to begin. There are various stakeholders, priorities, markets, and channels to align, and the right mix for your business may not always be clear. To craft an effective modern sales playbook , data and analytics must reign supreme. What is a Sales Strategy?

Sales 130

Sales Sales Enablement Technology Technology 130

Zoominfo

FEBRUARY 22, 2021

But in reality, many people who work in sales are also motivated to help other salespeople succeed and advance their careers. Following the right sales influencers on social media channels can give you a lot of insight into best practices, new trends, tips and advice, and help you find ways to connect with prominent thought leaders.

Sales 205

Sales Startups Innovation Gaming 205

Owler

APRIL 7, 2022

The right mindset for sales leadership comes down to the belief that you can make that sale and then make that sale again. Jeff Bajorek, Advisor and Coach to B2B Sales Leaders. As a leader, you need to figure out the best way to sell instead of looking for someone else's best practices and playbooks.

Sales 80

Sales Learning Business IT 80

Zoominfo

JANUARY 28, 2021

Is it possible to replicate the infectious energy of the sales floor at the end of a quarter in a virtual world? That was the challenge ZoomInfo faced as 2020 drew to a close in December, which is typically a great month for B2B sales teams. Breaking News: Broadcast Sports Sales Updates Live. Data-Driven Scoreboards.

Sales 228

Sales Sports Sales Enablement Win 228

Zoominfo

APRIL 20, 2020

As we approach May, the ongoing economic stress caused from the COVID-19 pandemic still has every company in the world asking themselves the same question: “What can we do to be successful this quarter ?”. Sales and marketing teams, specifically, have abandoned chasing (demand gen) waterfalls or examining funnels. Yes, I said “and.”

Sales 239

Sales Marketing Marketing Market Segmentation 239

Zoominfo

OCTOBER 18, 2022

Giving everything away for free may build brand equity, lead-gen advocates argue, but doing so deprives a sales team of qualified leads that can drive revenue. The first thing you have to look at is what category you’re in,” Hanson says. “Do Sales enablement Includes playbooks, ROI tools, and battle cards 4.

Startups 130

Startups SWOT Sales Enablement Sales 130

Zoominfo

MAY 31, 2022

Without a strong data foundation, even the most well-thought-out ABM playbook will fail. This data-driven guide to ABM will help ensure your program gets off on the right foot. This data-driven guide to ABM will help ensure your program gets off on the right foot. Here are four ways to use data to build your ABM program: 1.

Marketing 130

Marketing Marketing Profiling Sales 130

Zoominfo

AUGUST 3, 2022

Creating a global sales strategy is one of the most important and challenging exercises for a business. Having a clear plan will determine where you and your team focus their time — and time is the most valuable investment you can put into your business. It’s unlikely that you would invest based solely on what you think or feel.

Globalization 130

Globalization Sales Win Competitive Landscape 130

Owler

AUGUST 17, 2023

During the August Owler INsight, 30 Minutes to President’s Club founder Armand Farrokh joined Owler Marketing Manager Alexandra Stone to discuss what it takes to get a prospect’s attention. Identify Sales Triggers Using Insights Sales triggers aren’t only about timing but about finding patterns within deals that are closing.

Finance 52

Finance Sales Research Learning 52

Zoominfo

APRIL 5, 2023

For go-to-market leaders, that means reaching your next customer has become a complicated technical problem. But in a world of increasingly intricate, constantly changing email patterns, bad guesses can stop your growth in its tracks. At 1,000 or more employees, nearly 40% of companies can be observed using multiple email patterns.

Sales 130

Sales Profiling Education Win 130

Owler

MAY 5, 2023

As Founder and Principal at 3Link Consulting , Derrick Williams improves the function and effectiveness of sales teams as he introduces proven solutions into environments in need of growth. Williams is also the host of the Sales Consultant Podcast. How did you get into sales development leadership and what did your journey look like?

Sales 52

Sales Startups Competitive Win 52

Zoominfo

JUNE 28, 2023

You’ve got butterflies, your team is excited, and you know your customers are going to be impressed. A truly successful launch — one that will become a milestone for your brand’s continuous growth and success — requires coordination across teams, efficient workflows, and clear messaging. What is a Go-to-Market Strategy?

Marketing 130

Marketing Marketing Sales Advantage 130

Zoominfo

FEBRUARY 26, 2021

Sales automation tools streamline repetitive tasks so you can focus on selling. Explore popular solutions and how they can integrate with your CRM in this complete guide. What is Sales Automation? Today’s Sales professions spend just 34% of their time selling. The Rise of Sales Automation. Salesforce.

Sales 162

Sales Human Resources Research Management 162

Smart Data Collective

APRIL 13, 2021

A robust Artificial Intelligence or AI-based virtual assistant can supercharge your lead conversion process and optimize your marketing and sales teams’ performance. and Drift and how they work to help you assess which one best suits your marketing team’s needs with AI. Exceed.ai’s AI assistant works 24/7. How Exceed.ai

Marketing 141

Marketing Marketing Sales Intelligence 141

Zoominfo

JUNE 9, 2022

He didn’t want the client thinking that he was both the CEO and the frontline sales rep. Avail​​able wherever you listen to podcasts: Apple | Spotify | Website SAM BALTER Before ZoomInfo, what was your first experience in sales? What was your first real sales job? But there was one problem.

Sales 130

Sales Startups Competitive Win 130

Zoominfo

AUGUST 5, 2021

Among many takeaways — about sales enablement , forecasting , hiring , and more — one thing was certain: Sales has changed a lot since the pandemic began. In these conditions, without the right knowledge, tools, and team assistance at their fingertips, your sales reps will find consistent sales success hard to come by.

Sales Enablement 130

Sales Enablement Sales Knowledge Win 130

Zoominfo

JANUARY 28, 2021

Is it possible to replicate the infectious energy of the sales floor at the end of a quarter in a virtual world? That was the challenge ZoomInfo faced as 2020 drew to a close in December, which is typically a great month for B2B sales teams. Breaking News: Broadcast Sports Sales Updates Live.

Sales 130

Sales Sports Sales Enablement Win 130

Acoustic

FEBRUARY 18, 2021

We recently hosted our first live webinar episode of The Reset, with a panel led by Acoustic CMO Norman Guadagno featuring two previous podcast guests: Drew Fortin, SVP of Sales & Marketing at the talent optimization platform the Predictive Index , and Kristin Cronin, Head of Marketing at product agency Rocket Insights and Head of U.S.

Marketing 52

Marketing Marketing Sales Learning 52

Zoominfo

FEBRUARY 22, 2021

But in reality, many people who work in sales are also motivated to help other salespeople succeed and advance their careers. Following the right sales influencers on social media channels can give you a lot of insight into best practices, new trends, tips and advice, and help you find ways to connect with prominent thought leaders.

Sales 100

Sales Startups Innovation Gaming 100

Zoominfo

MARCH 21, 2022

Like with sales, being early to conversations with candidates improves your chances. With automation, you can speed up and scale your recruitment efforts. Here we take a look at the benefits of automating your recruitment processes. The timing, medium, and pitch of your recruiting messages need careful consideration.

Win 130

Win Information Advantage Advantage 130

Zoominfo

AUGUST 18, 2021

In sales, as with any other field or practice, sometimes you need to think outside the box to come out on top. Knowing the rules for a sales call is vital; so is knowing when to break those rules. Our research has shown how much sales calls have changed in the last year. Longer sales cycles.

Sales 130

Sales Benchmarking Market Segmentation Education 130