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TransUnion transforms its business model with IT

CIO

The information and insights company’s foundation remains ensuring that every consumer is accurately represented in the market. billion acquisition of data and analytics company Neustar in 2021, TransUnion has expanded into other services such as marketing, fraud detection and prevention, and robust analytical services.

IT 498
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Get AI in the hands of your employees

CIO

Amazon and Apple, for example, are restricting employee use of ChatGPT, while others, like Ford and Walmart, are giving gen AI tools to their employees, with the goal of sparking employee innovation. He’s also seeing positive AI proofs of concept in purpose-built tools for IT help desk, customer support, and sales and marketing.

KPI 607
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How CIOs Can Transform Data From a Cost to an Advantage

CIO

For internal stakeholders, identity strengthens customer intelligence, improves ROI and generates new revenue streams across sales, marketing, IT and other departments, among many other benefits.” billion in ads, and Walmart $2.1 The retail industry is a prime example. billion for its own.

Advantage 634
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Leaning into Retail’s Challenges with Digital Transformation

CIO

Digital transformation initiatives have picked up in the retail sector in recent years as store chains compete for brand awareness and sales in a rapidly evolving market. Walmart, for example, earned $13.6 By 2026, retailers’ global investments in digital transformation tools are expected to reach $388 billion , growing by 18% a year.

Retail 873
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5 hot IT hiring trends — and 5 going cold

CIO

Cold: Poaching high performers Market uncertainties have made recruiting more difficult in surprising ways, says Dru Kirk, vice president of talent acquisition for Marqeta. Companies who are preparing for market insecurities are simultaneously working really hard to retain their top talent.

IT 799
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11 Top Affiliate Marketing Platforms for Beginners

mention

The affiliate marketing spend in the US was up to $8.2 With this trend in mind, it’s safe to say that affiliate marketing isn’t going anywhere. But becoming an affiliate marketer takes more than merely knowing what the term means. For one, you must choose the right platform for affiliate marketing. billion in 2017.

Marketing 273
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What is Ad Intelligence and how can it help boost your Ad Performance?

GrowbyData

In today’s volatile economy, with consumer spending decreasing, retailers and brands need actionable insights into their holistic ad performance across marketplaces like Google, Amazon, Walmart, etc. Table of Contents: Show Hide What is Ad Intelligence? Why do brands and retailers need Ad Intelligence?