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AI for Decision-Makers: How to Win Trust from the Outset

CIO

The moment that models start guiding strategic decisions, there is a shift in requirements,” explains René Traue, senior data scientist at the market intelligence and consultancy firm GfK. Tech and consumer brands may be managing multiple products, distribution channels, promotion campaigns, and marketing channels at any one time.

Win 624
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The 6 Market Intelligence Themes Driving H2 2023

Alpha Sense BI

Market volatility, economic uncertainty, downturn—whatever you’d like to call it, the next few QoQs are undoubtedly uncertain in the eyes of C-Suite executives. Stumbling on key insights a day too late in today’s landscape means losing out on big wins.

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How to Create a Winning Brand Positioning Strategy

Crayon

Market share is a zero sum game. More likely, you have a bunch. And if you’ve done your homework, you’re acutely aware of one another’s strengths, weaknesses , messaging, branding, campaigns, features, and so on. But brand positioning doesn’t have to be about squashing your competitors.

Win 751
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Top 10 Market Intelligence Tools of 2021

Netbasequid

Brands need market intelligence tools that will inform strategic decision-making across their enterprise. As such, you need market intelligence tools that can not only scoop it up but package it in a way that makes sense. Tubular Intelligence. Crunchbase Pro. Trustpilot. Intricately. NetBase Quid. Crunchbase Pro.

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Forrester Research Report: How Sales and Marketing Intelligence Drive Improved Business Outcomes

Fact: Only 8% of sales and marketing professionals say their data is between 91% - 100% accurate. In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. However, organizations are fighting back - and winning. The primary takeaway?

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How to Get Started with Market Intelligence for Your Business

Evalueserve

Market Intelligence can be a daunting task to start for a business—it takes a lot of time to complete all the necessary research before even getting down to the analysis and implementation. That’s why we want to break Market Intelligence down into 5 easy steps for you. What is my win-loss ratio to competitors? .

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Navigating Sensitive Topics with Consumer & Market Intelligence

Netbasequid

Consumer and market intelligence offers a roadmap to guide them. And these posts are affecting their purchase decisions: We’ll wade through some sensitive subjects using consumer and market intelligence to show why it’s important to: Understand how issues are being reported in media.