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Importance of a Brand SWOT Analysis on Google

GrowbyData

In today’s competitive market, brands encounter numerous challenges. Despite the availability of various tools designed to tackle these obstacles, marketers often find themselves overwhelmed by the sheer volume of tools and data. The goal is to find a time-saving solution with valuable market insights.

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What Is Marketing Intelligence and Why Is It Important in 2022

Owler

What Is Marketing Intelligence? Marketing intelligence refers to data that marketing teams use to improve their decision-making process and guide their marketing efforts. Marketing intelligence is vital to organizations because it deepens their market understanding.

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AlphaSense iOS App: Expert Insights On the Go

Alpha Sense BI

As a business professional, you may often find that you need to conduct fast-paced market research on-the-go. However, conducting traditional market research can chain you to your desk as you sift through endless text documents or source expert calls through expert networks. Sitting in bumper-to-bumper traffic?

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Leveraging the Power of AI in Expert Insights

Alpha Sense BI

Artificial intelligence (AI) has empowered the way professionals conduct primary investment research and access to expert insights from subject matter experts. AlphaSense, a leading market intelligence and search platform, provides streamlined and quality expert insights for business professionals across various industries.

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Market and Competitive Intelligence Solution Poised to Redefine CI/MI Paradigms

Contify

They often believe they “know everything there is to know” about their market and competitive landscape. Markets are dynamic and subject to constant change by external forces. The right to challenge assumptions (A) An internal market analyst should be expected to challenge internal assumptions that are not robust.

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What is Search Intelligence? – The Complete Guide

GrowbyData

Search Engines have become a central part of marketing, research, shopping, learning, and much more. To a recent study, Google has 92.58% of the market share in the whole world and 87.72% of the market share in the United States of America as of December 2022 and has dominated the search engine markets.

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How to Do a Competitor Analysis: Complete Guide

Netbasequid

It involves a deep exploration of businesses operating in the same market segment, with the intention of maintaining or acquiring more market share. Doing a competitor analysis helps your brand understand how it compares to its peers: pinpointing strengths, weaknesses, opportunities, and threats (SWOT analysis).