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The 6 Market Intelligence Themes Driving H2 2023

Alpha Sense BI

Market volatility, economic uncertainty, downturn—whatever you’d like to call it, the next few QoQs are undoubtedly uncertain in the eyes of C-Suite executives. Stumbling on key insights a day too late in today’s landscape means losing out on big wins.

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7 Strategies for Conducting Online Market Research

Netbasequid

By employing online market research! And the statistics below illustrate why online market research is non-negotiable for success: More than 46% of consumers are less loyal to brands after the pandemic – which means the marketing waters are little less friendly and whole lot more unpredictable. Product Innovation.

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How Consulting Firms Are Using AI for Deeper Market Research

Alpha Sense BI

Consultants are at the forefront of driving innovation for the world’s leading companies, yet their own research processes are still highly manual and time-consuming. And with the rapid digitalization of services, the challenges driving the market, and rise of generative AI (genAI) , this list will only get longer.

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Identifying New Business Targets with Market Research

Netbasequid

When they spot shifts in the market or changes in consumer sentiment, they’re ready to adapt and overcome – or acquire. From a business development standpoint, speed to market is a critical metric for new offerings. Leading companies feed real-time consumer and market intelligence to their BI software.

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Top 10 Market Intelligence Tools of 2021

Netbasequid

Brands need market intelligence tools that will inform strategic decision-making across their enterprise. As such, you need market intelligence tools that can not only scoop it up but package it in a way that makes sense. Tubular Intelligence. Crunchbase Pro. Trustpilot. Intricately. NetBase Quid. Crunchbase Pro.

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What Squid Games Teaches Brands About Consumer & Market Research

Netbasequid

The hit series, Squid Games, teaches us some key lessons about what to focus on this season – and how to use consumer and market research to stay top of mind with a fickle consumer base. And this is huge, as one can’t know how to play the games (and win) if you don’t understand the games themselves. Assumptions won’t work.

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How to Get Started with Market Intelligence for Your Business

Evalueserve

Market Intelligence can be a daunting task to start for a business—it takes a lot of time to complete all the necessary research before even getting down to the analysis and implementation. That’s why we want to break Market Intelligence down into 5 easy steps for you. What is my win-loss ratio to competitors? .