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Types of Market Research: Qualitative vs. Quantitative

Cipher

A comprehensive market research process involves a variety of different types of market research. Perhaps the clearest way to delineate between different types of market research is whether they are classed as qualitative or quantitative market research methods.

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8 Free Market Research Tools & Resources for 2021

Crayon

Conducting market research is never an easy task — it presents challenges to businesses of all shapes and sizes. Nowadays, free market research tools and resources are abundant — and you’ll be familiar with eight of our favorites by the time you’re done reading this blog post. Absolutely not.

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Global managed services to grow in 2024 as enterprise IT spending rises

CIO

The global market for managed services will rise in 2024 due to organizations’ IT spending surge and larger investments in managed services deals involving AI and cloud computing, according to market intelligence firm IDC. The global managed services market size was estimated at USD 299.01

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The Evolution of Pharma Market Research

Alpha Sense BI

To capitalize on strategic growth, pharma organizations and investors need to stay up to date on the market-moving trends, shifts, and developments that are shaping the industry landscape. Yet, this was the status quo for pharmaceutical and healthcare companies until the advent of technologically advanced market intelligence platforms.

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How to Overcome Private Market Research Challenges with AlphaSense

Alpha Sense BI

Until 2022, private markets benefited from favorable macroeconomic trends ranging from low-interest rates to high credit availability, and increasing valuations. But when job markets tightened and inflation skyrocketed in June of last year, interest rates rose and the market declined.

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Market Intelligence Data: The Definitive Guide

Zoominfo

Attempting to grow your business without marketing intelligence is a lot like driving without directions. Without a clear understanding of your industry or market, you’ll be ill-equipped to make informed business decisions. Businesses are catching on to the importance of market intelligence. billion in 2020 to $33.3

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What Is a Market Research Report? How to Prepare and Present Market Research

Netbasequid

In this fast-paced market, having staying power comes down to understanding what’s happening within the industry, how your brand is perceived by consumers and how you measure up to the competition. And this understanding is made possible with a market research report. What Is a Market Research Report? Let’s begin!