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What Is Marketing Intelligence and Why Is It Important in 2022

Owler

What Is Marketing Intelligence? Marketing intelligence refers to data that marketing teams use to improve their decision-making process and guide their marketing efforts. Marketing intelligence is vital to organizations because it deepens their market understanding.

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AlphaSense iOS App: Expert Insights On the Go

Alpha Sense BI

As a business professional, you may often find that you need to conduct fast-paced market research on-the-go. However, conducting traditional market research can chain you to your desk as you sift through endless text documents or source expert calls through expert networks.

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What Is Market Entry Research and Why Is It Important?

Netbasequid

The idea of venturing into a new market can evoke mixed feelings. Central to this is market entry research to give you the confidence that comes with having a sound plan for your new venture. Central to this is market entry research to give you the confidence that comes with having a sound plan for your new venture.

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Debunking 5 Popular Expert Network Myths

Alpha Sense BI

Expert networks are a critical tool for market intelligence and are leveraged by professionals to gain firsthand knowledge of specialized industries, companies, and markets. In comparison to the variable cost models of traditional expert networks, our Expert Call Services allow users to save up to 70% in primary research costs.

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How to Conduct Deeper Market Analysis

Alpha Sense BI

To stay ahead of new trends, identify risks and opportunities, and gain competitive advantages, you need the ability to conduct deeper market analysis that goes beyond simply consuming information but that helps you make smarter decisions and build better strategies. And yet, not all market analysis is created equal.

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How to do competitive market analysis in 10 steps

ATTEST

Competitive market analysis is one of the most overlooked aspects of marketing. Competitive analysis is a form of market intelligence. You’ll look at their product range and value propositions, their business model and brand and marketing strategies , their sales performance, and the amount of brand equity they have.

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How to do competitive market analysis in 10 steps

ATTEST

Competitive market analysis is one of the most overlooked aspects of marketing. Competitive analysis is a form of market intelligence. You’ll look at their product range and value propositions, their business model and brand and marketing strategies , their sales performance, and the amount of brand equity they have.