Owler
MARCH 17, 2022
What Is Marketing Intelligence? Marketing intelligence refers to data that marketing teams use to improve their decision-making process and guide their marketing efforts. Marketing intelligence is vital to organizations because it deepens their market understanding.
Alpha Sense BI
FEBRUARY 29, 2024
As a business professional, you may often find that you need to conduct fast-paced market research on-the-go. However, conducting traditional market research can chain you to your desk as you sift through endless text documents or source expert calls through expert networks.
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Alpha Sense BI
MARCH 21, 2024
Expert networks are a critical tool for market intelligence and are leveraged by professionals to gain firsthand knowledge of specialized industries, companies, and markets. In comparison to the variable cost models of traditional expert networks, our Expert Call Services allow users to save up to 70% in primary research costs.
Netbasequid
SEPTEMBER 26, 2022
Your market research platform should help you assess the field through competitive intelligence including product comparison, market share, and SWOT analysis. Therefore, while people had been interested in vegan chicken, it was an underserved market. Now KFC has stepped in to fill the gap.
GrowbyData
FEBRUARY 23, 2023
Search Engines have become a central part of marketing, research, shopping, learning, and much more. To a recent study, Google has 92.58% of the market share in the whole world and 87.72% of the market share in the United States of America as of December 2022 and has dominated the search engine markets.
Alpha Sense BI
NOVEMBER 9, 2023
Expediting Innovation Cycles : Consulting firms can expedite their clients’ innovation cycles by incorporating genAI , which automates time-consuming tasks such as data analysis , market research, and trend identification. Curious to learn how these new iterations of AI are revolutionizing your workforce?
ATTEST
DECEMBER 14, 2020
Competitive analysis is a form of market intelligence. You’ll look at their product range and value propositions, their business model and brand and marketing strategies , their sales performance, and the amount of brand equity they have. You can’t research your competitors’ businesses if you don’t know who they are.
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