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What Is Marketing Intelligence and Why Is It Important in 2022

Owler

What Is Marketing Intelligence? Marketing intelligence refers to data that marketing teams use to improve their decision-making process and guide their marketing efforts. Marketing intelligence is vital to organizations because it deepens their market understanding.

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AlphaSense iOS App: Expert Insights On the Go

Alpha Sense BI

As a business professional, you may often find that you need to conduct fast-paced market research on-the-go. However, conducting traditional market research can chain you to your desk as you sift through endless text documents or source expert calls through expert networks.

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Debunking 5 Popular Expert Network Myths

Alpha Sense BI

Expert networks are a critical tool for market intelligence and are leveraged by professionals to gain firsthand knowledge of specialized industries, companies, and markets. In comparison to the variable cost models of traditional expert networks, our Expert Call Services allow users to save up to 70% in primary research costs.

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How to Conduct Tech Market Research

Alpha Sense BI

For tech companies wanting to stay competitive in the current economic climate, market research is imperative. It enables companies to understand the market and competitive landscape, stay informed on competitors’ moves, and track rapidly evolving consumer preferences.

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What Is Market Entry Research and Why Is It Important?

Netbasequid

Your market research platform should help you assess the field through competitive intelligence including product comparison, market share, and SWOT analysis. Therefore, while people had been interested in vegan chicken, it was an underserved market. Now KFC has stepped in to fill the gap.

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Generative AI in Consulting

Alpha Sense BI

Expediting Innovation Cycles : Consulting firms can expedite their clients’ innovation cycles by incorporating genAI , which automates time-consuming tasks such as data analysis , market research, and trend identification. Curious to learn how these new iterations of AI are revolutionizing your workforce?

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What is Search Intelligence? – The Complete Guide

GrowbyData

Search Engines have become a central part of marketing, research, shopping, learning, and much more. To a recent study, Google has 92.58% of the market share in the whole world and 87.72% of the market share in the United States of America as of December 2022 and has dominated the search engine markets.