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How to incubate a winning innovation program

CIO

In 1995, Microsoft launched Internet Explorer and, by bundling it with its winning Windows 95 product, swiftly eclipsed Navigator as the leading browser. It’s paid off, because through innovations like this one, they routinely top the list of quick-serve restaurants in the United States. Learn more about Protiviti’s Innovation vs.

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Sysco’s recipe for growth centers on IT

CIO

Sysco has also been implementing machine learning to help “smooth inventory forecasts by predicting customer behavior, inventory levels, and pricing,” Peck says. Machine learning was about comparing a lot of inputs. The next logical step is AI,” Peck says.

IT 588
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Keyword Bidding: What It Is and How to Win Google Auctions

Similarweb

It’s exciting for all, but especially for the winning bidder, who may have gotten a good deal on a very valuable item. For example, the coffee bean company might use “restaurant” as a negative keyword so searchers looking for a restaurant that serves coffee won’t see the ad selling coffee beans.

Win 52
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HOW TO INFLUENCE DECISION MAKERS

Mind Shifts

Strive to win the big battles. Be especially sensitive to the need to win trivial non-business arguments on things like restaurants, sports teams, or cars. Be especially sensitive to the need to win trivial non-business arguments on things like restaurants, sports teams, or cars. Nobody wins.

Win 52
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What Are Vanity Metrics & Why You Should Avoid Them

mention

Knowledge is power, though! Rather than getting caught up in the short-term win (e.g., Take a client that recently launched a restaurant or who desperately wants to become an influencer in their niche. Here are some common vanity metrics to be aware of. a social media post or ad).

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The Expert Guide to Creating a Marketing Growth Strategy

CXL

When it comes to process, growth marketers must learn to fail. A marketing growth strategy is about small and incremental wins that build up over time. In this article, you’ll learn how to build a marketing growth strategy to increase your market penetration, market share, and revenue. Growth is everyone’s business.

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Take Control of Your Brand with Direct-to-Consumer (D2C)

Evalueserve

The current trends in D2C are driving huge wins for the CPG industry! While other meal kit businesses struggled, HelloFresh’s aggressive marketing tactics added 1 million new customers in Q1 2020, after COVID closed restaurants and forced consumers to dine at home. Knowledge Hub. Learn consumer preferences by posting content.