Zoominfo

JANUARY 8, 2021

All eyes are on you, Marketing Manager, to feed the sales team ready-to-close leads. Welcome to lead generation marketing. What is Lead Generation Marketing? Lead gen marketing is what businesses do to attract ideal customers. BTW: Are Your Sales and Marketing Teams Aligned? You can track their buying signals.

Sales 246

Sales Marketing Marketing Profiling 246

Zoominfo

FEBRUARY 7, 2023

There are various stakeholders, priorities, markets, and channels to align, and the right mix for your business may not always be clear. A sales strategy is a set of coordinated actions, activities, and plays for go-to-market teams to follow to achieve their sales pipeline target. What makes a sales strategy effective?

Sales 130

Sales Sales Enablement Technology Technology 130

Smart Data Collective

APRIL 20, 2022

Any company that wants to implement a successful marketing strategy needs to invest in analytics technology. We have talked extensively about the importance of analytics in online marketing, but it can be just as important for traditional marketing strategies as well.

Briefing 255

Briefing Advantage Advantage Banking 255

Zoominfo

SEPTEMBER 23, 2020

It’s a unique, product specific, customer focused go-to-market strategy. A go-to-market strategy , more than anything, is a plan. Specifically, it’s a plan that maps out the way a company introduces a new product or service to the market. It’s more than a product launch, but slightly less than an entire business model.

Brainstorming 189

Brainstorming Sales Marketing Marketing 189

Smart Data Collective

MAY 8, 2019

If you’re a marketer or business owner in today’s competitive marketplace, you’ve probably tried just about everything you can think of to maximize your success. You’ve dabbled in digital marketing, visited trade shows, paid for print advertising, and incentivized customer testimonials. Customer Personas. Digital Advertising Campaigns.

Marketing 276

Marketing Marketing Market Research Marketing Research 276

Smart Data Collective

APRIL 4, 2021

Data-driven marketing has become the norm in almost every industry. Companies have found that big data can significantly improve the ROI of modern marketing campaigns. There are a number of platforms that use big data to help marketers reach their target customers and engage with them more efficiently. Contact Management.

Marketing 235

Marketing Marketing Sales Management 235

Smart Data Collective

APRIL 13, 2022

Machine learning technology is becoming a more important aspect of modern marketing. One of the biggest reasons for this is that digital marketing is playing a huge role in marketing strategies for most companies. Companies are expected to spend $460 billion on digital marketing this year.

Learning 314

Learning Algorithm Technology Technology 314

Weidert Group

JULY 27, 2023

Like many others, you likely recognize the benefits of the all-in-one marketing, sales, and service platform and how HubSpot CRM implementation can help your business grow better.

Globalization 87

Globalization Sales Marketing Marketing 87

Smart Data Collective

OCTOBER 19, 2021

Business owners used to have to come up with inventive ways to physically sell their goods and services, and while this was efficient at the time, it only allowed them to reach a limited number of people. You need to use analytics tools to better understand your market, so you can scale your marketing strategies more effectively.

Advantage 299

Advantage Advantage Technology Technology 299

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? Lead gen occurs within the second stage of a marketing funnel—meaning it happens after marketers have attracted an audience and are ready to hand them over to the sales team. What does a “good lead” look like anyway? What is a Lead?

Sales 240

Sales Profiling Marketing Marketing 240

Zoominfo

AUGUST 12, 2018

So in an effort to demystify the term, we’re going to dive into marketing creativity in the B2B realm. With the ultimate goal of increasing conversion rates, marketers have to accelerate brand activity through digital channels. Our examples highlight ways companies achieved branding success through creative marketing initiatives.

Marketing 130

Marketing Marketing Gaming Management 130

mention

OCTOBER 5, 2022

By choosing the right digital marketing KPIs, you can track if your marketing campaigns move a needle and learn what content needs to be optimized to perform better. Let’s explore the core digital marketing KPIs that can help you accomplish your goals. What are Digital Marketing KPIs? Lead generation. Cost per lead.

Marketing 246

Marketing Marketing KPI Sales 246

Weidert Group

JULY 25, 2023

Not only does HubSpot offer a wealth of expert advice and useful tools for hands-on marketing and marketing automation, its ability to grow with your company via the additional Sales, Service, and HubSpot CMS hubs, as well as its free CRM , make it an ideal way to kick off an inbound marketing program.

Marketing 83

Marketing Marketing Learning Sales 83

Weidert Group

OCTOBER 12, 2022

Creating an annual marketing plan that aligns with your company’s growth objectives is no picnic. However, next-level inbound marketing programs — the ones that align marketing, sales, and service teams — use the power of the flywheel.

Marketing 69

Marketing Marketing Sales 69

Weidert Group

MARCH 25, 2021

Can it fit within an inbound marketing strategy? As an inbound marketer, you know the incredible value of producing helpful, SEO- and keyword-focused content to organically attract new prospects to your site, engage and convert them into leads, and nurture them into customers. Ah, the press release.is it old school?

Marketing 93

Marketing Marketing IT 93

Zoominfo

JANUARY 8, 2020

If you’ve been given the task of setting up your company’s sales and marketing database, you’re probably not overly excited … especially if it’s something you’ve got to build from scratch. But setting up a sales and marketing database from scratch is not as difficult as you may think. How big is your overall market?

Sales 200

Sales Marketing Marketing Information 200

Zoominfo

FEBRUARY 2, 2021

Simply put, cross-selling is a sales technique that encourages customers to purchase a product or service that is related to a purchase they already plan to make. Understanding when to cross-sell to your target audience goes hand in hand with a thorough knowledge of your target personas and your business’ marketing and sales funnel.

Matrix 162

Matrix Sales Analysis Knowledge 162

mention

DECEMBER 2, 2022

Landing pages are a popular tool used in inbound marketing to attract customers and generate leads. It also helps to draw attention and is a color best suited for food, fashion, sports, entertainment, health, and marketing. Only 17% of marketers use A/B testing on their landing pages to boost conversion rates.

Entertainment 283

Entertainment Sports Briefing Commerce 283

Weidert Group

APRIL 12, 2023

Whether you embraced inbound marketing more than a decade ago or you’ve recently joined the inbound community, you probably invested significant time and energy retraining marketing and sales teams to think and act differently.

Sales 52

Sales Marketing Marketing 52

Weidert Group

JULY 27, 2022

Inbound marketing has gone from industry buzzword to well-established discipline , and for good reason. Inbound has changed the ways industrial companies present their products and services, use social networks, get found in online searches , nurture prospects, and stay connected with customers.

Marketing 52

Marketing Marketing Business IT 52

Zoominfo

FEBRUARY 27, 2021

Manual sales prospecting and lead generation doesn’t get your sales and marketing teams where they need to be for their quotas — and it wastes time. But with hundreds of sales intelligence tools on the market, which ones are right for your teams? ZoomInfo is a cloud-based suite of numerous solutions for sales and go-to market teams.

Sales 264

Sales Intelligence Intelligence Sales Enablement 264

Weidert Group

APRIL 28, 2022

More and more marketing agencies are glomming onto the term “ digital marketing ” to describe their online services. There are strategies and best practices, not to mention other areas of the digital realm, that a marketing agency must grasp in order to best serve its clients. But do they all know what it really entails?

Marketing 59

Marketing Marketing Gaming IT 59

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? Lead gen occurs within the second stage of a marketing funnel—meaning it happens after marketers have attracted an audience and are ready to hand them over to the sales team. What does a “good lead” look like anyway? What is a Lead?

Sales 177

Sales Profiling Marketing Marketing 177

Zoominfo

FEBRUARY 2, 2021

Simply put, cross-selling is a sales technique that encourages customers to purchase a product or service that is related to a purchase they already plan to make. Analyzing the customer journey for each of your personas can reveal which touchpoints in the funnel are prime opportunities to cross-sell complementary products or services.

Matrix 130

Matrix Sales Analysis Knowledge 130

Zoominfo

DECEMBER 28, 2020

Your marketing and sales teams need both. Buying signals in marketing are essential for qualifying leads by showing prospective buyers the right content at the perfect time. Read on to discover how your marketing and sales teams can close more leads by recognizing and responding to prospects’ buying signals. Consider this.

Sales 309

Sales Win Research Gaming 309

Weidert Group

MARCH 16, 2023

And the same is true for your CRM solution and the teams in Marketing, Sales, and Customer Service who use it to do their jobs. That’s why HubSpot onboarding has an important place in a CRM implementation — especially if your long-term plan doesn’t involve working with an inbound agency.

Sales 52

Sales Marketing Marketing Business 52

Zoominfo

APRIL 5, 2023

As companies add and reallocate talent, enter new markets and territories, and adopt more security tools, corporate email systems are becoming increasingly complex. For go-to-market leaders, that means reaching your next customer has become a complicated technical problem. Take the professional services firm Deloitte.

Sales 130

Sales Profiling Education Win 130

Zoominfo

SEPTEMBER 1, 2021

How to Lower Response Time on Inbound Leads. Automation is a great way to speed up your marketing operations. The downside of this approach is that you’ll be exposing your AE’s calendar to unqualified prospects, too, which could affect the overall efficiency of your sales and marketing engine.

Profiling 236

Profiling Sales Marketing Marketing 236

Owler

MARCH 10, 2022

Inbound vs. Outbound Sales - Which is Best For Me? As you begin to build your sales practices, you’ll eventually reach a fork in the road: move forward with an inbound sales strategy or take the outbound sales approach? In an inbound sales process, the prospect makes first contact. What Are Inbound Sales?

Sales 59

Sales Due Diligence Entertainment Education 59

Zoominfo

OCTOBER 5, 2021

The disconnect between marketing and sales is an age-old story. Research shows that 90 percent of sales and marketing professionals believe their strategy, processes, content, and culture are not aligned. This has major consequences for both the marketing team and their sales counterparts. “If Let’s dive in. Let’s dive in.

Sales 130

Sales Marketing Marketing Profiling 130

Weidert Group

NOVEMBER 15, 2022

When we talk with prospective clients about implementing their inbound marketing programs, a concern that often arises is the sheer time, focus, and commitment it takes to produce both the quantity and quality of content needed to attract and engage qualified leads. Lots of companies don’t have the time to devote to content creation.

Marketing 70

Marketing Marketing IT 70

Weidert Group

MARCH 17, 2021

Are you a sales and marketing professional looking for your next growth opportunity? If you’re looking to advance your career in digital marketing, maybe you’re wondering what it’s like to work at an inbound agency like Weidert Group.

Win 86

Win Sales Marketing Marketing 86

Zoominfo

SEPTEMBER 23, 2020

It’s a unique, product-specific, customer-focused go-to-market strategy. A go-to-market strategy , more than anything, is a plan. Specifically, it’s a plan that maps out the way a company introduces a new product or service to the market. It’s more than a product launch, but slightly less than an entire business model.

Brainstorming 100

Brainstorming Sales Profiling Marketing 100

Owler

JANUARY 31, 2024

The Benefits of Sales Conferences Sales conferences are more than meet-ups, they are immersive experiences designed to empower sales and marketing professionals. Skill Enhancement and Personal Development : Continuous learning and skill enhancement are vital in sales and marketing. Use these sessions to level up your abilities.

Sales 52

Sales Sales Enablement Knowledge Gaming 52

Zoominfo

DECEMBER 22, 2021

Now you can narrow down your search to reach a specific new target market or expand your prospect list. Simply fill in specifics about your organization, products, and services, and you’re ready to connect with your prospects. Additionally, the email templates are categorized by goal.

Sales 130

Sales Marketing Marketing Management 130

Zoominfo

NOVEMBER 1, 2022

Finding companies in new markets, identifying individual prospects and their contact info — it’s all right there in one place.” GTM Plays Automated go-to-market plays that can rapidly scale your business. We were typically targeting inbound leads, as well as current and past customers.

Sales 130

Sales Startups Pharmaceutical Hospitals 130

Zoominfo

OCTOBER 18, 2022

Lead generation has matured immensely as a marketing discipline over the past decade, with more tools and data available than ever before. There are essentially two competing schools of thought among B2B marketers. The good news? The first thing you have to look at is what category you’re in,” Hanson says.

Startups 130

Startups SWOT Sales Enablement Sales 130