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Entertainment Industry Primer: How Creatives Should Use Consumer Research to Validate Ideas

Netbasequid

Creatives and entertainment industry experts are torn about the inevitable adoption of advanced AI and data analysis capabilities. Jeremy Whitham, Customer Success Strategist with NetBase Quid® understands this concern thanks to his rich creative background with major entertainment industry players, including the BBC, NBC and Warner Brothers.

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Higher-ed CIOs embrace academia’s AI challenges

CIO

Broadly speaking, it’s needed by researchers, in fields from medical studies to social sciences, and is a vital tool to keep universities running efficiently, assist professors with courses, predict academic failure in time to make changes, and give students the help they need with administration. “The

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Sports and Entertainment Trends Shift, Spike & Set the Stage for 2022

Netbasequid

Staying on top of these shifts and entertainment trends throughout 2022 using market research will be critical when attempting to keep pace with consumer mindset shifts. We’ll take a brief look here at the world of sports and entertainment with a focus on: Comparing today’s conversation versus the historical narrative.

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7 Strategies for Conducting Online Market Research

Netbasequid

By employing online market research! And the statistics below illustrate why online market research is non-negotiable for success: More than 46% of consumers are less loyal to brands after the pandemic – which means the marketing waters are little less friendly and whole lot more unpredictable. Product Innovation.

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Digital listening reveals 3 leading innovation drivers

CIO

According to research sponsored by techradar.pro, an astonishing 39% of U.S. To gain perspective, Iron Mountain sponsored research by Quadrant Strategies, which used digital listening technologies to study public online conversation trends among enterprise decision-makers. and tokenization. and tokenization.

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Consumer Research: A Secret Weapon for Marketers

Netbasequid

Your marketing is the public personality of your brand. Consumer research is how impactful marketing is done consistently. Here, we’ll explore ways in which consumer research is a secret weapon for marketers, with a focus on: What is consumer research? The benefits of quality consumer research.

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13 Best Marketing Books Worth Reading In 2023

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Whether you are a seasoned pro or just entering the field, there is always something to learn in the evolving world of marketing. That’s why we put together a list of the best marketing books to help you stay ahead of the curve. As compared to other marketing books, “Social Media ROI” is much more tactical.

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