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How to Elevate Your Skills Using Metaphors in Copywriting

mention

Copywriting is different from the content you create on a daily basis. Copywriters know this, and it’s one of the reasons why they tend to spice things up by using metaphors and analogies in the copy. If you’re unfamiliar with how you can elevate your copywriting with metaphors, this article will help you get started.

Copywrite 240
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13 Best Marketing Books Worth Reading In 2023

mention

Whether you are a seasoned pro or just entering the field, there is always something to learn in the evolving world of marketing. That’s why we put together a list of the best marketing books to help you stay ahead of the curve. As compared to other marketing books, “Social Media ROI” is much more tactical.

Marketing 260
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Conversion Psychology: What Is It and How to Use It

mention

Marketers are asked to measure effectiveness of everything, including the copy of their landing pages, emails, and ads. Conversion copywriting helps with it. So what is it and how conversion copywriting is different from traditional online copywriting — the way most of us are used to perceive copy? So here it is.

Copywrite 284
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How to Create a Marketing Playbook for Consistent Campaigns

CXL

Consistency is the cornerstone of good marketing. Stacked Marketer turned a free newsletter into a six-figure revenue generator by staying actionable, convenient, and entertaining. Being consistent earns trust and cements brand status—qualities that add 10–20% to your overall growth, according to LucidPress research.

Marketing 124
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The Top 35 Sales Podcasts for Sales Professionals

Zoominfo

Recently, we published The Ultimate List of Marketing Podcasts. Join host, Matt Heinz, president of Heinz Marketing on this fast-paced, power-packed program. Martin Brossman and Greg Hyer help sales and marketing professionals understand social selling and digital sales strategies they can use in their sales and marketing efforts.

Sales 269
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The 26 Best Sales Podcasts for Reps and Leaders

Zoominfo

Not only are podcasts a great source of entertainment, but more professionals use podcasts for professional development, research, and inspiration. Sales Pipeline Radio Join host, Matt Heinz, president of Heinz Marketing on this fast-paced, power-packed program.

Sales 100
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B2B Local Search Marketing: A Guide to Hidden Opportunity

Moz

Is a local business you’re marketing missing out on a host of B2B opportunities? If I say “B2B” and you think “tech,” then you’re having the same problem I was finding reliable information about local search marketing for business-to-business models. Does the business I’m marketing interact face-to-face with its customers?