mention
APRIL 26, 2023
Copywriting is different from the content you create on a daily basis. Copywriters know this, and it’s one of the reasons why they tend to spice things up by using metaphors and analogies in the copy. If you’re unfamiliar with how you can elevate your copywriting with metaphors, this article will help you get started.
mention
MARCH 22, 2023
Whether you are a seasoned pro or just entering the field, there is always something to learn in the evolving world of marketing. That’s why we put together a list of the best marketing books to help you stay ahead of the curve. As compared to other marketing books, “Social Media ROI” is much more tactical.
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mention
NOVEMBER 16, 2022
Marketers are asked to measure effectiveness of everything, including the copy of their landing pages, emails, and ads. Conversion copywriting helps with it. So what is it and how conversion copywriting is different from traditional online copywriting — the way most of us are used to perceive copy? So here it is.
CXL
JUNE 16, 2022
Consistency is the cornerstone of good marketing. Stacked Marketer turned a free newsletter into a six-figure revenue generator by staying actionable, convenient, and entertaining. A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook gets everyone on the same page.
Zoominfo
SEPTEMBER 25, 2018
Recently, we published The Ultimate List of Marketing Podcasts. Join host, Matt Heinz, president of Heinz Marketing on this fast-paced, power-packed program. Martin Brossman and Greg Hyer help sales and marketing professionals understand social selling and digital sales strategies they can use in their sales and marketing efforts.
mention
MAY 13, 2022
A well-executed call to action (CTA) is a key element of effective digital marketing. Just a simple thing such as using a button instead of text boosts conversion rate by up to 45% , speaking volumes about why CTAs are a critical part of any marketing campaign, and without them, you’re literally leaving money on the table.
Zoominfo
SEPTEMBER 30, 2018
Not only are podcasts a great source of entertainment, but more professionals use podcasts for professional development, research, and inspiration. Sales Pipeline Radio Join host, Matt Heinz, president of Heinz Marketing on this fast-paced, power-packed program. Burns Episode Length: 30-40 minutes Listen to B2B Revenue Leadership.
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