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13 Best Marketing Books Worth Reading In 2023

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Whether you are a seasoned pro or just entering the field, there is always something to learn in the evolving world of marketing. That’s why we put together a list of the best marketing books to help you stay ahead of the curve. As compared to other marketing books, “Social Media ROI” is much more tactical.

Marketing 260
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How to Create a Marketing Playbook for Consistent Campaigns

CXL

Consistency is the cornerstone of good marketing. Stacked Marketer turned a free newsletter into a six-figure revenue generator by staying actionable, convenient, and entertaining. A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook gets everyone on the same page.

Marketing 124
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The 26 Best Sales Podcasts for Reps and Leaders

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Not only are podcasts a great source of entertainment, but more professionals use podcasts for professional development, research, and inspiration. Sales Pipeline Radio Join host, Matt Heinz, president of Heinz Marketing on this fast-paced, power-packed program. Burns Episode Length: 30-40 minutes Listen to B2B Revenue Leadership.

Sales 100
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15 Examples of Creative B2B Content Marketing Done Right

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The B2B marketplace demands innovation, but when it comes to content marketing meeting deadlines can be counter-productive to creativity. Nevertheless, creativity should be at the forefront of campaigns , with writers, marketers, and designers breaking new ground at every opportunity. 15 Creative Content Marketing Examples.

Marketing 350
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Demand Generation: 7 Tactics to Fuel Your Funnel

CXL

Demand generation tactics address two of the biggest marketing challenges: raising brand awareness and generating leads. It uses marketing to raise brand awareness and get people excited about your products or services. Demand generation marketing isn’t one single strategy or activity. Some marketing tactics (e.g.,