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Consumer Research: A Secret Weapon for Marketers

Netbasequid

Consumer research is how impactful marketing is done consistently. Here, we’ll explore ways in which consumer research is a secret weapon for marketers, with a focus on: What is consumer research? The benefits of quality consumer research. Preparing for consumer research success. What is Consumer Research?

Research 111
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8 Reasons Why Gen Zers Prefer Instagram Search

mention

The youth, especially Gen Zers, use the application for entertainment purposes and as a search platform to discover best-suited solutions. No wonder 55% of people use social media for research and to learn more about their preferred solutions. And there can be a number of reasons for it.

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Capturing the Cultural Zeitgeist with Trend Tracking

Netbasequid

The exercise offers a bevy of exciting and unknown opportunities just waiting to be discovered, and we discussed how this benefits the media and entertainment industry in our latest interview with Jeremy Whitham, Strategist in Customer Success at NetBase Quid. ” And I didn’t know the other people pitching.

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10 Facebook Marketing and Advertising Mistakes That Businesses Should Avoid 

mention

Incomplete profile Mistake 6. Purposeless profile maintenance Mistake 8. This means that 80% of posts should offer useful and entertaining content, and 20% are about brand advertising. Statista research shows that customers are primarily attracted to status, photo, and video posts. Impersonal posts Mistake 3.

Business 190
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7 Ways To Use Big Data To Your Advantage On Social Media

Smart Data Collective

ConvinceandConvert.com research also indicated that social media usage, though vast, has remained largely unchanged over the last few years. Thanks to this research brought to you by big data, you now know the importance of using Instagram for your business. Social media is one of the best places to learn about your customer base.

Advantage 281
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Best Practices for Reaching Gen-Z on TikTok, Snapchat, and More

mention

Born after 1996, Gen-Z users are technology savants who use social media to get entertainment, find inspiration, and make their voices heard. And unlike LinkedIn, the majority of content on this platform is mostly for entertainment, as opposed to information and education. Source: Pew Research Center.

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Lead Conversion: How Do You Stack Up?

Zoominfo

An analysis of 44,000 landing pages by Unbounce found a median conversion rate of 4.6% — with results ranging from 3% for SaaS businesses to nearly 8% for media and entertainment. To prove it, ZoomInfo’s data team researched how often individuals picked up their mobile and direct phone lines. Get a demo today to learn more.