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Women Leaders in the Consumer & Market Intelligence Space

Netbasequid

To honor International Women’s Day, we’re showcasing some of the remarkable women leaders we work with in the consumer and market intelligence space. The Questions: We asked each interviewee, the following questions: When telling people what you do, is there a consumer/market intelligence ‘go to’ story you share?

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3 Ways to Develop Market Intelligence to Benchmark Against the Competition Digitally

Cleverx

Building a strong foundation in both areas will provide your organization with superior marketing intelligence which can pave the way to developing more relevant marketing strategies, improving performance, or knowing whether investment in a new market, product or service is a viable proposition. Find Your Competitors.

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Partnering Social Media Intelligence with Shopify Livestreams to Win in 2021

Netbasequid

Let’s see how brands are partnering social media intelligence with Shopify’s livestream functionality to win big in 2021! Ways the entertainment industry is taking advantage as well. Market intelligence segments the livestreaming conversation into digestible chunks. 2020 Shopify merchants sold over $5.1

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The 2022 Holiday Gadgets & Games Report is Here!

Netbasequid

Gaming has grown, with the overall market expected to be $321.1 billion by 2026 as detailed in our Consumer and Market Intelligence Report: Gadgets and Games Gift Guide 2022. Our report informs brands on the state of gaming, gadgets and more, highlighting this season’s go-to gifts in the gaming and smart gadget arena.

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Pride Promotions Seek to Attract the Pink Pound—Here’s Why!  

Netbasequid

Learning the Language of Love People always talk online, and social intelligence can help companies zero in on the top conversations to help inform market strategies. Leveraging social intelligence can help businesses better understand audience needs and uncover and connect with their LGBTQ+ demographic.

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Introducing Smart Summaries: Generative AI for Earnings Analysis

Alpha Sense BI

Generative AI is changing the way people generate new ideas, collect information, and go about their day-to-day lives. Summaries access the key information from a call in concise, bulleted format — without the fluff — and cite their sources. Verifiable information.

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7 Strategies for Conducting Online Market Research

Netbasequid

Instead, think of your secondary research as informing you for your primary research. The first question elicits a yes or a no, while the second could provide more information on what types of flavors consumers are looking for. And savvy brands have learned to use this to their advantage in marketing. But what’s being said?