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IT Hardware Startups Turn to Data Analytics for Market Research

Smart Data Collective

Data analytics technology has been instrumentally valuable for the marketing profession. billion on marketing analytics within the next seven years. One of the biggest ways that data analytics is changing marketing is that it can help with marketing research. Identify market gaps where you can shine.

Startups 256
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Skills-first hiring has CIOs rethinking talent strategies

CIO

Jason Snyder faces the same challenge nearly all CIOs encounter when looking to fill open positions: a tight labor market, where fierce competition for workers has meant months-long vacancies. Some researchers and tech leaders are using the strategy. So as an organization, you don’t lean into job titles or education.”

Education 794
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Higher-ed CIOs embrace academia’s AI challenges

CIO

Broadly speaking, it’s needed by researchers, in fields from medical studies to social sciences, and is a vital tool to keep universities running efficiently, assist professors with courses, predict academic failure in time to make changes, and give students the help they need with administration. “The

Education 805
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4 CIOs on marketing IT’s value to the business

CIO

In other words, you have to think and act like a marketer, shaping IT’s message in a way that resonates. An Info-Tech Research Group study found a direct correlation between overall satisfaction with IT and satisfaction with IT communications. Yet every member of your team is marketing your IT organization every day.

Business 468
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Building digital fluency in the C-suite and beyond

CIO

Research has shown that companies with strong digital acuity outperform the field, so it’s a strategic and business imperative, Seals adds. More frequently, IT leaders are seeing the value of educating their peers and stakeholders as a win-win for increasing buy-in and budget for digital initiatives. Rizwan, CIO of Z2C Ltd.,

Education 841
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What Is a Market Research Report? How to Prepare and Present Market Research

Netbasequid

In this fast-paced market, having staying power comes down to understanding what’s happening within the industry, how your brand is perceived by consumers and how you measure up to the competition. And this understanding is made possible with a market research report. What Is a Market Research Report? Let’s begin!

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State of IT jobs: Mixed signals, changes ahead

CIO

Following is a look at some of the biggest trends in the IT talent market, from hiring practices to salary outlooks to emerging skills — and how they are impacting IT leaders’ talent strategies and IT pros’ career aspirations. Still, data shows there are more IT job openings than job seekers today, making for a candidate-friendly market.

IT 701