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What Is a Market Research Report? How to Prepare and Present Market Research

Netbasequid

In this fast-paced market, having staying power comes down to understanding what’s happening within the industry, how your brand is perceived by consumers and how you measure up to the competition. And this understanding is made possible with a market research report. What Is a Market Research Report?

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How to use LinkedIn for Competitive Intelligence

Aqute Intelligence

Competitive intelligence analysis helps businesses maintain or gain a strategic market advantage. LinkedIn, with its network of over 750 million users worldwide, is an indispensable competitive intelligence tool, and no competitive intelligence research is complete without it.

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4 Tried and True B2B Digital Marketing Strategies

Zoominfo

Since marketing went digital, the industry hasn’t been the same. Recently, there has been a renewed interest in ‘marketing hacks’ as B2B marketers have started to realize traditional marketing methods are no longer useful in a competitive landscape. Four Tried and True Digital Marketing Strategies.

Marketing 154
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How Media Monitoring and Quality Management Software Drive Business Success

mention

This tool helps them keep a close eye on their brand’s presence and reputation in the media landscape, allowing them to make well-informed decisions and respond effectively to emerging trends and public sentiment. Creating Targeted Marketing Strategies Understanding customer preferences is vital for successful marketing campaigns.

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How Media Monitoring and Quality Management Software Drive Business Success

mention

This tool helps them keep a close eye on their brand’s presence and reputation in the media landscape, allowing them to make well-informed decisions and respond effectively to emerging trends and public sentiment. Creating Targeted Marketing Strategies Understanding customer preferences is vital for successful marketing campaigns.

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Competitive Intelligence Spotlight #40: Brian Greenberg, Marketing Competitive Intelligence Head with Aruba Networks

ArchIntel

Brian Greenberg , head of Marketing Competitive Intelligence with Aruba Networks , subsidiary of Hewlett Packard Enterprise (HPE), and member of HPE’s Competitive Intelligence Council, recently spoke with ArchIntel regarding how to develop trust with stakeholders and decision makers, how to remove data bias and build an effective team.

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5 Emerging Trends in Competitive Intelligence

Evalueserve

Review sites are becoming a prominent research tool for CI teams. Understanding what your clients like about your product or service, and what your competitors’ clients dislike about their product or service is extremely beneficial in the competitive landscape. . . Beyond the Competition, More Focus on the Market .