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Tech leaders weigh in on the upside and flipside of generative AI

CIO

We ran workshops with every division of our business, educating them on the accelerating innovation in this area, brainstorming opportunities and risks. Jon Collins of technology analyst firm GigaOm and author of The Technology Garden: Cultivating Sustainable IT-Business Alignment, is both a market watcher and user.

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Traits AI Startups Seek When Hiring New Employees

Smart Data Collective

AI startups have a burgeoning market that they can serve. There is also a shortage of skilled marketers, financial professionals and other experts that AI startups depend on. People can develop technical skills through courses, various forms of education, and actual work expertise.

Startups 213
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US Engineering Services Industry: Optimism Amid Lingering Pandemic

ArchIntel

The outbreak of the virus in 2020 led some downstream markets to experience lower demand, translating into lower demand for engineering services , a report by IBISWorld said. Julia Moroney, Marketing Director, French & Parrello Associates. Executive Profile: Julia Moroney, Director of Marketing at French & Parrello Associates.

Copywrite 104
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5 Steps to Develop a Successful Instagram Marketing Strategy in 2022

mention

In other words, no brand can afford to ignore the power of Instagram marketing. In this article, we’ll walk you through how to develop a successful Instagram marketing strategy in five easy steps. The first step to developing a successful Instagram marketing strategy is knowing everything you can about your ideal customer.

Marketing 350
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B2B Local Search Marketing: A Guide to Hidden Opportunity

Moz

Is a local business you’re marketing missing out on a host of B2B opportunities? If I say “B2B” and you think “tech,” then you’re having the same problem I was finding reliable information about local search marketing for business-to-business models. Does the business I’m marketing interact face-to-face with its customers?

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Job Candidate Personas: A Guide for Recruiters

Zoominfo

Marketers have long used buyer personas to identify their ideal customers. It’s built using traditional hiring information, like work history, skills, and education. Job candidate personas use industry research, hiring trends, and anecdotal evidence to try to get inside the minds of your ideal candidates.

Copywrite 100
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Job Candidate Personas: A Guide for Recruiters

Zoominfo

Marketers have long used buyer personas to identify their ideal customers. A standard persona is built using traditional hiring information like work history, skills, and education. A basic candidate persona for a marketing position looks something like this: Source: [link]. Background: Work and education history.

Copywrite 157