CIO

DECEMBER 28, 2022

Even though sustainability can be an amorphous organizational pursuit, it’s becoming more of an urgent priority all industries must clearly define. Whether that’s through internally motivated ESG efforts or imposed regulations, CIOs, in particular, find themselves increasingly central figures in sustainability initiatives. And scope 3 reporting—an account of carbon emissions across the supply chain to build equipment, provide professional expertise, or deliver a subscription service—may be the m

Technology 697

Technology Technology Algorithm Globalization 697

Smart Data Collective

DECEMBER 26, 2022

Do you think a small business owner need not worry about cyberattacks? 46% of all cyberattacks impact businesses with less than 1000 employees. Small businesses have fewer resources to invest in the security paradigm. That’s why; hackers find it easy to attack such vulnerable systems instead of large corporations who have spent millions of dollars on cybersecurity.

Business 316

Business Security Security Intellectual Property 316

Chris Webb BI

DECEMBER 30, 2022

Every year, on the anniversary of the first-ever post on this blog, I write a post reflecting on what has happened to me professionally in the past year or discussing a non-technical (but still work-related) subject. Two years ago I wrote a post about people who ask the question “Why don’t you add this one simple feature to Power BI?”, something which seems even more relevant now than when I first wrote it.

IT 295

IT Analysis Management Research 295

mention

DECEMBER 30, 2022

Building relationships with email subscribers is a lot like starting a new relationship in real life. The first date is exciting, but whether or not the relationship goes the distance is determined by what you do next. If you fail to maintain a high level of email engagement, your subscribers might ghost you and become inactive, or break up with you completely by unsubscribing.

Marketing 264

Marketing Marketing Sales Win 264

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Competitive

CIO

DECEMBER 30, 2022

Covid-19 had an instant impact on London’s West End, and the Royal Opera House (ROH) was no exception. In March 2020, the company took the decision to close the building in Covent Garden and approximately 163 shows were cancelled in the first year of the pandemic. So when James Whitebread joined in June 2021, he could’ve been forgiven for wondering what kind of future lay ahead.

Market Segmentation 432

Market Segmentation Technology Technology Loss 432

Netbasequid

DECEMBER 30, 2022

Guess what? Forecasts for the next 12 months point to continued social media domination. And why not? According to Statista , about 4.3 billion people used social media in 2021. That’s over half of the world’s population, as there are now 8 billion of us. Let’s see how to put those numbers to good use! In 2023, the number of social media users is expected to grow to approximately 4.9 billion—and by 2027 it will reach an estimated 5.9 billion.

Profiling 98

Profiling Competitive Analysis Marketing 98

mention

DECEMBER 28, 2022

While Google is getting better and better at search intent, you should get better at giving the best match for their searches. Keywords are important indicators of how people use to search. The exact match keywords are no longer precise matches, and they will now match with the intent of a search. You should focus on finding close variants of these exact match keywords to reach more people and grow organic traffic to your website.

Research 162

Research Analysis Competitive Marketing 162

Weidert Group

DECEMBER 28, 2022

Like any field of expertise, digital marketing boasts its own alphabet soup of acronyms. SEO and SEM are among the most commonly used jargon — and some of the most dependable strategies — for inbound marketers. So you might be surprised to learn that plenty of folks would be hard pressed to distinguish clearly between SEO and SEM strategies, or to articulate the symbiotic relationship between the two.

Marketing 98

Marketing Marketing Learning IT 98

Smart Data Collective

DECEMBER 29, 2022

Big data can be an intimidating concept. Whether you’ve been using it for a while in your business or you’re just starting to explore the possibilities, there’s a lot to consider. Large corporations can hire dedicated data experts or even a full big data team , but small businesses have to be more selectively strategic in how they approach collecting and leveraging data.

Business 260

Business Data Mining Marketing Marketing 260

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3BL’s in-house experts merge the celestial wisdom of astrology with current environmental, social, governance (ESG) communication trends to offer a unique perspective and practical advice on sharing your company’s commitments effectively. 3BL’s new “Navigating ESG Comms through the Cosmos” series begins with Virgo season! In this edition, we delve into: How businesses have responded to environmental disasters over the past few months and why you can expect a continued focus on the climate crisis

Business

Netbasequid

DECEMBER 28, 2022

It doesn’t matter whether you’re an avid face painting sports fan or a casual onlooker, a great sports-themed marketing strategy will get you on your feet. In particular, the quadrennial FIFA World Cup attracts great interest from marketers and brands across the world. Touching all four corners of the globe, the event reaches a larger, more diverse audience than any other single-sporting event.

Sports 98

Sports Analysis Gaming Entertainment 98

Paul Turnley

DECEMBER 29, 2022

DevOps isn't difficult to implement for small and medium-scale projects, and simple things like managing version control in a code repository can save hours of lost time. Organization who are accustomed to managing large application development initiatives might expect to have a fully automated build and deployment process in concert with an Agile delivery process, managed with specialized tools like Jira, GitHub and Azure DevOps.

Management 80

Management 80

IBI

DECEMBER 27, 2022

Reading Time: 3 minutes. While technology trends often come and go—some have a lasting impact on every industry. A recent DataScienceCentral article highlighted ten technologies with the most staying power for 2023. The top five technologies have become ingrained in modern tech stacks and work hand-in-hand with newer technologies to deliver even more value to businesses.

Technology 68

Technology Technology Intelligence Intelligence 68

Smart Data Collective

DECEMBER 29, 2022

Data is often perceived as a luxury of big business. It costs money. It also costs time and expertise. People go to college specifically to learn how to manage and interpret data. What’s a layperson thinking trying to step up to the plate without the right credentials? It’s true that data implementation at the highest level comes with barriers built in.

Business 250

Business Restaurants Competitive Sales 250

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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

IT

Dataversity

DECEMBER 30, 2022

In this article, we are going to explore core open-source tools that are needed for any company to become data-driven. We’ll cover integration, transformation, orchestration, analytics, and machine learning tools as a starter guide to the latest open data stack. Let’s start with the modern data stack. Have you heard of it or where the […]. The post The Open Data Stack Distilled into Four Core Tools appeared first on DATAVERSITY.

Learning 52

Learning IT Information Education 52

Fuld

DECEMBER 28, 2022

No one can predict the future, but you can build a strategic plan for it. To align resources, navigate a competitive marketplace, and make mission-critical business decisions, your organization must effectively identify, anticipate and address the external forces and create and implement a clear plan for the future by using a modern-age strategic planning framework.

Competitive Intelligence 52

Competitive Intelligence Competitive Benchmarking Intelligence 52

Weidert Group

DECEMBER 29, 2022

It's nearly 2023. If your company still isn't using social media to its full advantage, you’re missing out — not only on participating in the conversations around your brand, but on potential lead generation and building stronger relationships with your customers. It’s a must-have and potent marketing strategy and tool for any business.

Advantage 52

Advantage Advantage Marketing Marketing 52

Smart Data Collective

DECEMBER 29, 2022

Today, more and more organizations are taking advantage of data and the profound and wide-ranging insights that it has to offer. One industry that has begun to utilize data to inform decision-making is the healthcare industry. This is because data has the power to help healthcare organizations improve their processes in a number of critical ways. Understanding how data can help healthcare organizations thrive is key to gaining a deeper and more nuanced view of how healthcare is evolving in the m

Data Analysis 241

Data Analysis Analysis Research Advantage 241

Speaker: Marius Moscovici, CEO Metric Insights & Mike Smitheman, VP Metric Insights

While the proper governance of data is clearly critical to the success of any business intelligence organization, focusing on data governance alone is a huge mistake. Organizations continually fail to generate ROI on their governance initiatives because they are too narrow in scope. To be effective, Business Intelligence (BI) governance must cover both data and visualizations.

Business Intelligence

Dataversity

DECEMBER 30, 2022

Despite ongoing economic uncertainty, we know that 2023 will require us to do more with the data we have, protect it better, and find new ways to uncover insights through improved Data Management. 2023 will require everyone to be nimble with their data, but I don’t see the economy derailing growth in this area. In […]. The post Top 5 Trends for Data Management in 2023 appeared first on DATAVERSITY.

Management 52

Management Information IT Education 52

Fuld

DECEMBER 29, 2022

Social Media and Text Analytics. Leverage social media and NLP (natural language processing) analytics for applications in marketing and beyond. Marketing. Identifying key Influencers to maximize influence, creating customer social personas, social CRM, tracking and benchmarking competitor social media, and media performance analytics. Customer Voice.

Competitive Intelligence 52

Competitive Intelligence Benchmarking Human Resources Analysis 52

Alpha Sense BI

DECEMBER 28, 2022

After 2020 was lost to COVID-19 and 2021 merely scratched the surface of recovery, 2022 held great promise as travel. The post 10 Market-Moving Trends to Watch in 2023 appeared first on AlphaSense.

Marketing 52

Marketing Marketing Travel 52

MarketCulture

DECEMBER 28, 2022

While some organizations need to engage in large transformation projects that involve seismic changes in business models, technology, products and services, and people, to survive, these are the exception rather than the norm. Many leaders believe that changing to a stronger customer-centric business requires disruptive change with a high risk of failure, so they fail to act.

Business 52

Business Technology Technology IT 52

Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing

Dataversity

DECEMBER 29, 2022

Few fields are as aligned with technological development as medicine. It’s fair to say that medicine as a practice has been transformed by technology and now completely relies on it across all its facets, like drug development, medical diagnosis, and augmentation with prosthetic limbs. It’s been the source of new technology developments, such as MRI […].

Technology 52

Technology Technology IT Information 52

Fuld

DECEMBER 29, 2022

Competitive Intelligence Analytics. Track and stay ahead of your competition through automated KPI and news feeds visualized in dynamic dashboards. Company-specific data. Tracking financials, press releases, product launches, key developments, news mentions, employment trends, engagement trends from social media, and more. Industry-specific metrics.

Competitive Intelligence 52

Competitive Intelligence Competitive Intelligence Intelligence 52

Alpha Sense BI

DECEMBER 28, 2022

After 2020 was lost to COVID-19 and 2021 merely scratched the surface of recovery, 2022 held great promise as travel restrictions were slowly lifted and mask mandates ceased almost entirely. The expectations for the year were simple: stability and revival. Hopes were high for a more predictable world, but ended up coming to pass as we face another year of disruption and uncertainty.

Marketing 52

Marketing Marketing Globalization Market Intelligence 52

Owler

DECEMBER 28, 2022

Owler’s G2 rankings have increased significantly, leading to multiple badges and recognition. A Huge Thank You to the Owler Community If you’re one of the many business professionals who use Owler to gain sales and market intelligence about prospects and customers, thank you! G2 recognizes Owler as a leader in multiple categories because of honest input from people like you.

Intelligence 52

Intelligence Intelligence Market Intelligence Sales 52

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One moment, you're proudly releasing your annual report, and before you know it, six months have passed and attention has shifted. Not communicating your impact consistently to key stakeholders is what we call an ESG communication red flag. Think of red flags as common mistakes that hinder stakeholder engagement. While these slips in communication are rarely intentional, they can have a significant impact on how your ESG efforts are perceived.

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