Sales Battlecards 101: The Ultimate Guide (2022)
Crayon
JUNE 22, 2022
Sales battlecards (also known as competitive battlecards, or simply as battlecards) give your sellers the facts, tactics, and materials they need to win competitive deals.
Sat.Jun 18, 2022 - Fri.Jun 24, 2022
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AI Helps Mitigate These 5 Major Supplier Risks
Smart Data Collective
JUNE 19, 2022
Artificial intelligence is driving a lot of changes in modern business. Companies are using AI to better understand their customers, recognize ways to manage finances more efficiently and tackle other issues. Since AI has proven to be so valuable, an estimated 37% of companies report using it. The actual number could be higher, since some companies don’t realize the different forms of AI they might be using.
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10 Facebook Marketing and Advertising Mistakes That Businesses Should Avoid
mention
JUNE 24, 2022
It makes no sense to deny that Facebook is the most influential social network that has ever existed. Created in 2003, the platform has grown from a group of a few hundred users into a channel for communication, political movements, and marketing where nearly three billion people have accounts. Every third person uses this social network, and a business loses a large percentage of the target audience if it misuses promotion opportunities.
Intelligence Node Speaks : Employee Spotlight Series : Meet Priya Gaikwad – An OG INodian
Intelligence Node
JUNE 22, 2022
Meet Priya Gaikwad – An OG INodian and AVP Admin. Priya is one of the original five at Intelligence Node and has been with the company for nine years. She.
Are Your Impact Comms Resonating With Stakeholders?
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
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Is Cold Calling Dead? A Guide to B2B Cold Calling
Zoominfo
JUNE 22, 2022
In today’s crowded B2B ecosystem, where personalization and relevance are seen as crucial competitive differentiators, the idea of cold calling might seem archaic. Pop into any social media feed or read industry publications, and you’ll invariably hear about unsolicited phone outreach as a spray-and-pray tactic from yesteryear. But as it turns out, that might not be entirely true.
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Competitive Intelligence Brief brings together the best content for intelligence professionals from the widest variety of industry thought leaders.
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How To Set Up a TikTok Live Stream Like a Pro
mention
JUNE 22, 2022
After establishing itself as one of the best outreach platforms around, TikTok continues to grow as a super convenient content-delivery machine. And while the social media app has become (in?) famous for attracting audiences through its short, memorable videos, the appeal of live streams on the platform is something you can’t afford to ignore if you are looking to grow your presence there.
Cancelling Power BI Dataset Refreshes With The Enhanced Refresh API
Chris Webb BI
JUNE 19, 2022
The most exciting (at least for me) feature in the new Enhanced Refresh API ( blog announcement | docs ) is the ability to cancel a dataset refresh that’s currently in progress. Up until now, as this blog post by my colleague Michael Kovalsky shows, this has been quite difficult to do: not only do you need to use the XMLA Endpoint but you also need to take into account that in many cases the Power BI Service will automatically restart the refresh even after you’ve cancelled it.
A Corporate Guide to Pride — How Companies Get it Right (and Wrong)
Zoominfo
JUNE 19, 2022
It happens every year. During the month of June, your social media timeline is flooded with corporations pledging their allegiance to the LGBTQ+ community with rainbow logos, photos, campaigns, and products. While this outpouring of support is great in theory, it raises major questions about how big brands and corporations actually support the LGBTQ+ community once the rainbow products are taken off the shelf and Pride flags are stored away.
Migrating to the cloud? Follow these steps to encourage success
Smart Data Collective
JUNE 20, 2022
Enterprise cloud adoption increased dramatically during the COVID-19 pandemic — now, it’s the rule rather than the exception. In fact, 9 in 10 companies currently use the cloud in some capacity, according to a recent report from O’Reilly. Although digital transformation initiatives were already well underway in many industries, the global health crisis introduced two new factors that forced almost all organisations to move operations online.
7 Strategies to Gather (and Actually Use) Competitive Intel from Employees
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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.
Ghana Tech-preneurs: Better Than Silicon Valley?
Owler
JUNE 23, 2022
Owler’s CEO, Tim Harsch, spent three days in Ghana in mid-June at the MEST Africa tech-preneurs presentations. Once a quarter, MEST Africa invites entrepreneurs and founders from around the globe to come and visit their campus and deliver a lecture to their EITs (Entrepreneurs-in-Training). In the past, they have had the CPO of Facebook Chris Cox, TechCrunch Editor-at-Large Mike Butcher, Uber's launcher in Africa Alastair Curtis, Bono (from U2!
5 Top Data Companies
IT Business Edge
JUNE 23, 2022
The term “data company” is certainly broad. It could easily include giant social networks like Meta. The company has perhaps one of the world’s most valuable data sets, which includes about 2.94 billion monthly active users (MAUs). Meta also has many of the world’s elite data scientists on its staff. But for purposes of this article, the term will be narrower.
What’s the Scoop? Jun 24, 2022
Zoominfo
JUNE 23, 2022
Our platform offers users exclusive Scoops insights into companies big and small, from funding announcements and executive moves to new projects and partnerships. This information is sourced from our talented in-house research team, customer surveys, and web crawlers to make sure that we’re offering a broad range of news that you can use to own your market.
Automotive Industry Uses Analytics To Solve Pressing Supply Chain Issues
Smart Data Collective
JUNE 23, 2022
The automotive industry is struggling to meet demand as a growing supply chain shortage cripples the global economy. Chip shortages, among other components, have fueled a steep increase in car prices, as much as USD$900 above the manufacturer-suggested retail price (MSRP) for non-luxury cars and USD$1,300 above MSRP for luxury ones. . Market analysts predict the supply chain to normalize in the third quarter of 2022, which is only a few months away as of this publication.
How to Stay Competitive in the Evolving State of Martech
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
The ultimate guide to launch and scale a field intelligence program
WideNARROW
JUNE 22, 2022
It’s not uncommon for Sales reps to have the most up-to-date and valuable insights about competitors and customers. Unfortunately, that information is not shared in a timely or consistent manner. But what if all that changed? What if your organization could implement the tools and methodology to make it easier to access and share these insights. With a structured knowledge-sharing system in place and clear incentives for contribution, it will become evident for everyone that contributing insight
Competitive Comparison: What It Is, Why You Need It, & How to Do It
Netbasequid
JUNE 21, 2022
The need for social and media analytics continues to rise as more companies enter into the playing field. And a competitive comparison is a vital part of your company’s benchmarking efforts to stay a few steps ahead here. It gives you a thorough understanding of your own brand position, audience and trends. Let’s check it out! What does a competitive analysis offer and why does a brand need it?
Five Tips for Telling a Compelling Data Story
Dataversity
JUNE 20, 2022
Running a business is impossible without data. Data clarifies the facts, revealing insights that help everyone from top executives to front-line employees make better decisions. Nonetheless, it is as much an art as a science to make sense of data and use it to maximum effect. Information overload is one reason. The amount of data […]. The post Five Tips for Telling a Compelling Data Story appeared first on DATAVERSITY.
How Credit Providers and Lenders Use Data Effectively
Smart Data Collective
JUNE 23, 2022
Big data technology has had massive implications for the financial industry. Banks, credit card companies and other financial service providers are leveraging big data in unprecedented ways. One of the biggest benefits of big data is with loan and mortgage processing. The use of data can be crucial for credit card companies and those offering loans and mortgages.
Maximize Productivity and Simplify IT Management with Conversational AI
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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu
3 Content Marketing Trends B2Bs Must Pay Attention to in 2021
Weidert Group
JUNE 20, 2022
As we hit the midpoint of 2022, marketing teams are already thinking ahead to 2023. Investment-worthy inbound strategies that attract, engage, and delight revolve around quality content — which explains why content marketing is a favored tactic for 97% of marketers across industries.*. But, content quality and performance are dynamic. Formats that worked well in years past to drive business growth may well be yielding to evolving content marketing trends.
Top 5 Search Metrics for Managers
GrowbyData
JUNE 24, 2022
In today’s competitive market, the search metrics provided by search engines like Google itself are not sufficient for managers to monitor search marketing performance. Emerging tools like Search Intelligence have been filling this need with innovative search data analytics. In this article we will learn about five search metrics managers should track over time to proactively monitor search marketing performance.
Owler Max - Now With Hubspot Integration
Owler
JUNE 23, 2022
How does Owler Max Integrate With Hubspot? Owler’s engineering team has developed an incredible Hubspot integration for our sales-focused product, Owler Max. This integration revolutionizes the way sales teams interact with Owler Max and prospect for customers. It provides a set-it and forget-it integration to sales teams' workflow that informs sales outreach, packs their sales pipelines, boosts revenue, and allows teams to easily search for and research potential clients.
5 Huge Benefits of Financial Analytics for Your Business
Smart Data Collective
JUNE 23, 2022
Data analytics technology has become a pillar in modern business. A growing number of companies are utilizing data analytics to improve their operating strategies. One of the most important functions that data analytics is helping with is finance. Companies are projected to spend just shy of $20 billion on financial analytics services in 2030. Are youu wondering how your company can benefit from financial analytics ?
What Regulations Will Impact Sustainability Comms in 2024?
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Social conversations reflect how past Breakthrough Brands continue to shape their space
Infegy
JUNE 22, 2022
On June 21, Interbrand published their Breakthrough Brands 2022 – a report celebrating top companies that challenge categorical and cultural norms, innovate to meet new challenges, and demonstrate a deep understanding of human truths. Interbrand, a leading brand consultation company, uses social listening insights from Infegy Atlas while compiling their list of honorees, and to conduct retrospectives of the brands that have earned the Breakthrough Brand title since their inaugural report in 2016
Celebrating 25 Years of TDAN.com!
TDAN BI
JUNE 21, 2022
Twenty-five years ago today, I published the first issue of The Data Administration Newsletter. Websites were new creatures back then, and the newsletter started as a series of pages on my internet provider’s servers. It only took a few months to recognize that there was an audience for an “online” publication focused on data administration. […].
Inland Empire Health Plan Selects AIM – Targeted Intelligence for Contract
AIM
JUNE 20, 2022
On April 7, 2022 Inland Empire Health Plan (IEHP), a not-for-profit health plan operating in California, announced the selection of AIM – Targeted Intelligence (AIM) as the vendor to fulfill the data-collection and analysis effort related to the Student Behavioral Health Incentive Program (SBHIP). Under the contract, AIM will lead data collection efforts, provide IEHP with database development services, analyze the relevant data and produce reporting to assist with implementing SBHIP as di
Big Data Leads to the Possibility of a Cashless Society
Smart Data Collective
JUNE 22, 2022
The financial sector is among the industries most affected by developments in big data. A study by Allied Market Research has found that the market for financial analytics services will be worth nearly $20 billion by 2030. This market doesn’t seem to even include a number of new services financial institutions use that rely on big data. Nor does it seem to cover some of the ways independent businesses are using big data to improve their financial management services.
A Practical Guide to Business Intelligence Governance
Speaker: Marius Moscovici, CEO Metric Insights & Mike Smitheman, VP Metric Insights
While the proper governance of data is clearly critical to the success of any business intelligence organization, focusing on data governance alone is a huge mistake. Organizations continually fail to generate ROI on their governance initiatives because they are too narrow in scope. To be effective, Business Intelligence (BI) governance must cover both data and visualizations.
Python for Machine Learning: A Tutorial
IT Business Edge
JUNE 20, 2022
Python has become the most popular data science and machine learning programming language. But in order to obtain effective data and results, it’s important that you have a basic understanding of how it works with machine learning. In this introductory tutorial, you’ll learn the basics of Python for machine learning, including different model types and the steps to take to ensure you obtain quality data, using a sample machine learning problem.
A Complete Guide On How To Set Smart KPI Targets And Goals
Datapine Blog
JUNE 22, 2022
Table of Contents. 1) What Are KPI Goals? 2) What Are KPI Targets. 3) Benefits Of Setting KPIs Targets & Goals. 4) How To Set KPIs Targets? 5) How To Implement A KPI System? 6) KPI Targets Examples. In a world where data represents a major competitive advantage for businesses, the need to monitor performance based on specific goals and targets is critical.
Improve Financial Accuracy with Tally ERP Analytics!
Elegant BI
JUNE 24, 2022
What Insights Can My Business Gain from Integrated Tally Mobile Analytics? Tally ® ERP is a popular finance and accounting solution used by many team members in many businesses. It provides modules to support inventory management, purchasing, sales professionals, accountants, finance managers and other expense and revenue related functions responsible for taxes, statutory reporting etc.
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