Sat.Feb 25, 2023 - Fri.Mar 03, 2023

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7 CIOs on building a consultative IT culture

CIO

How can we get our IT teams to be viewed as more consultative partners to the business? It’s one of the big questions I continue to hear from CIOs. While technology has changed dramatically over the past decade and become increasingly intertwined with the business’s success, many IT teams remain in order-taking mode, responding to requests and then scrambling to address the issues that arise after the fact.

IT 775
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Top Email Marketing Automation Tools in 2023

mention

Email marketing automation has become an essential tool for businesses to reach out to their customers and clients, and with an average ROI of $36 per $1 spent , it’s not hard to see why. Email marketing has been one of the most vibrant B2B tech niches for some time, and today the options for email marketing automation tools are more varied than ever before.

Marketing 275
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What Architecture Can Teach Us About Self-Healing Systems

Dataversity

DevOps teams and site reliability engineers (SREs) deal with code daily. Doing so teaches them to scrutinize their world, make astute observations, and draw unexpected connections. After all, although highly logical and mathematical in nature, software development is, at least in part, art form. Unconvinced by that statement? Consider the parallels between history’s most remarkable […] The post What Architecture Can Teach Us About Self-Healing Systems appeared first on DATAVERSITY.

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The State of Competitive Intelligence In 2023

Crayon

When Crayon published the first edition of the State of Competitive Intelligence on January 16, 2018, “Despacito” was still comfortably in the Top 40. You had just heard the term “Bitcoin millionaire” for the very first time. The New England Patriots were better at football than the Kansas City Chiefs.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Perspectives on how cloud computing & app development trends will take shape in 2023

CIO

We’ve entered another year where current economic conditions are pressuring organizations to do more with less, all while still executing against digital transformation imperatives to keep the business running and competitive. To understand how organizations may be approaching their cloud strategies and tech investments in 2023, members of VMware’s Tanzu Vanguard community shared their insights on what trends will take shape.

Startups 907

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6 Must-Have Tactics to Leverage the Power of Word-of-Mouth Marketing (WOMM)

mention

Can you recollect any instance where you loved a product so much that you recommended it to your friends or family? This is what word-of-mouth marketing (WOMM) is all about. It happens when a consumer’s liking towards a brand reflects in their everyday dialogue. Here’s the big question – Is WOMM still relevant in today’s competitive world?

Marketing 261
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Embedded BI Tools Bring Huge Benefits to Business Applications

Smart Data Collective

Business intelligence has made a huge mark on the world of business. According to Fortune Business Insights, businesses spent around $24.05 billion BI solutions in 2021. However, many workplaces are still trying to figure out how to leverage business intelligence effectively. This technology offers many potential benefits, but many companies don’t fully take advantage of the opportunities it provides.

Business 255
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The Rome Call for AI Ethics: Should CIOs heed it?

CIO

As enterprises increasingly look to artificial intelligence (AI) to support, speed up, or even supplant human decision-making, calls have rung out for AI’s use and development to be subject to a higher power: our collective sense of right and wrong. One such entity weighing in on the need for AI ethics is the Vatican, which exactly three years ago, on Feb. 28, 2020, brought together representatives from Microsoft and IBM to first sign the Rome Call for AI Ethics, a commitment to develop AI that

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Top 10 questions in competitor research for marketing teams

Aqute Intelligence

Marketing is a common focus of most competitive intelligence projects. What is the competitor’s messaging? How effective is it? The same key questions come up in frequently in many competitor analysis projects. Across the hundreds of research projects that we have conducted, these are the top ten questions about competitors’ marketing activities that our customers want answered.

Research 130
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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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Speed to Insight is the Entertainment Game Changer

Netbasequid

Data analysis is essential for any business hoping to succeed in a world of fickle consumers and constantly shifting audience segments. Having predictive analytics, companies can capture consumer insights that keeps ideation ahead of, or at least at pace with, evolving conversations—and in this article, we cover precisely that! This is the third in our series of interviews with Jeremy Whitham, Strategist in Customer Success at NetBase Quid® on how consumer research and data analysis are import

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Analytics Changes the Calculus of Business Tax Compliance

Smart Data Collective

Data analytics technology has had a profound impact on the state of the financial industry. A growing number of financial institutions are using analytics tools to make better investing decisions and insurers are using analytics technology to improve their underwriting processes. However, there is an area that is being shaped by analytics technology that has not gotten as much attention – tax compliance.

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Mulesoft, Tableau uptake fuels Salesforce growth spurt

CIO

Despite a tumultuous couple of months, strong user uptake of Tableau business intelligence and MuleSoft data automation and integration software fueled a surprising 14% year-over-year jump in revenue for Salesforce’s fourth quarter. Posting revenue of $8.38 billion after stock market trading closed on Wednesday, the company beat the expectations of analysts, whose average forecast for the quarter was $7.99 billion, according to data from Yahoo Finance.

Loss 775
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What Happens When ChatGPT Becomes Monetized or Goes Away?

Dataversity

ChatGPT is getting a lot of press right now and has catapulted artificial intelligence (AI) into the eyes of the general public in a very big way. While it isn’t the first generative AI, it achieved a surprisingly fast rate of adoption and is presenting an interesting look into the future of AI. Some people are […] The post What Happens When ChatGPT Becomes Monetized or Goes Away?

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Get Smarter, Faster: Composing the Future at the Gartner Data & Analytics Summit

IBI

Reading Time: 2 minutes When it comes to going faster and getting smarter, it’s old news that unlocking more value from data is the power play for enterprises. What might be new news to some readers is hinted at by the Gartner Data & Analytics Summit agenda—the importance of composability and streamlined paths to action through decision intelligence and data fabrics.

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Updated Outlook of the AI Software Development Career Landscape

Smart Data Collective

AI technology is one of the fastest-growing industries in the world. One poll found that 35% of companies currently use AI and another 42% intend to use it in the future. As professional and personal life becomes increasingly more digital, employers everywhere are looking for capable programmers to develop new AI algorithms that will help improve efficiency and address some of our most pressing needs Not only are AI software developer jobs ubiquitous, but they are also well paying.

Sports 243
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Australian businesses need new servers to drive sustainability and innovation

CIO

Businesses are feeling growing pressure to act on climate change from all angles. However, despite data centres and transmission networks being responsible for nearly 1 per cent of energy-related greenhouse gas emissions, a new Deloitte study reports little over half (54 per cent) of businesses have converted to energy-efficient technologies. This number is concerning given emerging digital technologies such as blockchain, IoT, artificial intelligence, and machine learning are increasing demand

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How to Build a Multilingual Shopify Store: Step-by-Step Guide

E2M

As the world becomes more interconnected and globalized, expanding your business to reach customers from different regions and language backgrounds is essential. In the world of e-commerce today, it’s smart to build a multilingual Shopify store to reach more people and make more sales. Shopify facilitates e-commerce business owners to create a multilingual store.

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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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Building a Solid Process: Prospecting Customers

Owler

Persistence Matters in Customer Prospecting Prospecting new clients is an essential part of any business's sales process. It involves identifying and qualifying potential customers most likely to be interested in your products or services. According to HubSpot , 80% of sales require five follow-up calls after the initial meeting , yet 44% of sales reps give up after one follow-up.

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Utilizing Data to Discover Shortcomings Within Your Business Model

Smart Data Collective

To some extent, business is a practice in trial and error. You start with a business plan and try to cover all your bases. Then, you make adjustments based on what’s working within your business model— and what isn’t. Sometimes, however, the factors that are slowing down your business’s growth aren’t obvious. It’s important to get an objective look at where there are shortcomings in your business model.

Business 205
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AI value begins with managing the C-suite conversation

CIO

Every futurist and forecaster I have talked to is convinced the transformative technology of the next seven years is artificial intelligence. Everyone seems to be talking about AI. Unfortunately, most of these conversations do not lead to value creation or greater understanding. And, as an IT leader, you can bet these same conversations are reverberating throughout your organization — in particular, in the C-suite.

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7 Crucial Checks You Must Do After Updating WordPress Plugins

E2M

WordPress is one of the most popular CMS out there, powering around 40% of all websites on the internet. With its user-friendly interface and a vast library of plugins, WordPress allows even non-technical users to create stunning and functional websites. However, with great power comes great responsibility. As a website owner or developer, it’s crucial to keep your WordPress site up-to-date and secure.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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What Every Manager Needs To Know About Data Security

TDAN BI

Data breaches, in case you hadn’t noticed, are all the rage. In today’s world, when smart telephones are all the rage, it’s no surprise that smart technology is being adopted by business as well.

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The Importance of Data-Driven Approaches to Improving Healthcare in Rural Areas

Smart Data Collective

While healthcare has evolved in many keyways over the last several decades, there are still several groups of individuals who find themselves without access to appropriate healthcare resources. One of these groups is rural residents, who face a number of challenges when it comes to having access to healthcare. Fortunately, data-driven approaches are emerging as potent solutions to this obstacle.

Hospitals 202
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How Blacks in Technology Foundation is ‘stomping the divide’

CIO

When Greg Greenlee joined the IT industry in 2008, the lack of representation of Black IT professionals among attendees and speakers at tech conferences and events was readily apparent. “It wasn’t a thing where I was made to feel out of place or that I did not belong,” Greenlee says, but it did make him wonder why Black technologists were few and far between in these spaces.

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How to Install WordPress using Composer: Step by Step Installation Guide

E2M

Introduction: Why Composer base WordPress? Like any other application, your WordPress site is most secure when you can ensure repeatable builds and committable updates for your code and its dependencies. Your infrastructure gets committed through a set of configuration files that specify which version of PHP and MariaDB you want to use. This is the best way to ensure your project remains reproducible when developing new features.

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A Practical Guide to Business Intelligence Governance

Speaker: Marius Moscovici, CEO Metric Insights & Mike Smitheman, VP Metric Insights

While the proper governance of data is clearly critical to the success of any business intelligence organization, focusing on data governance alone is a huge mistake. Organizations continually fail to generate ROI on their governance initiatives because they are too narrow in scope. To be effective, Business Intelligence (BI) governance must cover both data and visualizations.

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How Will Artificial Intelligence Impact Project Management?

TDAN BI

The project management profession, like many others, faces an emergent threat from artificial intelligence (AI)-based technologies. Project managers are likely to experience a major upheaval during the 2020s. Gartner has predicted that by 2030, upwards to 80% of project management work will be automated by artificial intelligence (AI).

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Small Businesses Use Big Data to Offset Risk During Economic Uncertainty

Smart Data Collective

Big data technology used to be a luxury for small business owners. It helps companies operate more efficiently, tap larger markets of customers, and solve some of their most complex challenges. In 2023, big data Is no longer a luxury. It is an essential resource that companies have to utilize. One survey from March 2020 showed that 67% of small businesses spend at least $10,000 every year on data analytics technology.

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Sports venues advance goals, enhance fan experience with data analytics

CIO

Sports fans today have more ways than ever to watch their favorite teams beyond the traditional, live stadium experience, including television, streaming services, even highlights on social media. For years, fans have been less inclined to choose the live stadium experience, with game attendance across major North American professional sports in decline.

Sports 617