November, 2022

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Close Your Data Value Gap with Top-Down Support of Data Literacy

IBI

Reading Time: 4 minutes. Enterprises are often data-rich yet insights-poor, struggling to turn data into business value.

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7 enterprise data strategy trends

CIO

Every enterprise needs a data strategy that clearly defines the technologies, processes, people, and rules needed to safely and securely manage its information assets and practices.

Insiders

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10 Best Practices for a Successful Win/Loss Program

Crayon

The hypercompetitive New York Yankees owner George Steinbrenner said it best: “Winning is the most important thing in my life, after breathing. Breathing first, winning next.”. Analyzing Intel

Loss 325
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How Much Data Can You Load Into Power BI?

Chris Webb BI

Power BI can handle large data volumes, but just how much data can you load into Power BI? Can Power BI handle big data? How big is “big” anyway? These are questions you may have when you’re starting out on a new Power BI project and the answers can be hard to find.

IT 271
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Which ESG Topics Get the Most Attention?

People are focusing on how companies are responding to the headline issues of the day, says a report from 3BL Media on evolving interests in ESG subjects, which also found a mismatch between the stories brands publish and topics audiences want.

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Why Big Data Is The Future Of Sales And Marketing

Smart Data Collective

Proper marketing and sales prospects play a huge role in improving the success rate of your business. The strategy can either be offline or digital.

Sales 269

More Trending

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7 Pricing Strategies to Supercharge your eCommerce Christmas Sales

Intelligence Node

Price matters. As of 2022, the price has become a make-or-break factor for almost 50% of American shoppers. With the holiday season fast approaching, these price-sensitive consumers are looking to. The post 7 Pricing Strategies to Supercharge your eCommerce Christmas Sales appeared first on Blog.

Sales 155
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Human and AI Partnerships Are Integral to the Future of Customer Experience

CIO

The age-old debate on technology versus human capability remains inconclusive. But in this time of artificial intelligence (AI), analytics, and cloud, we’re seeing more opportunities to think of how humans and machines can come together as a team, rather than acting against each other.

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NEW DATA: The Industries with the Most Mature Competitive Programs

Crayon

There are several obstacles to building a successful competitive intelligence program —one of the biggest being the lack of consensus on what a successful CI program actually looks like. Crayon Research

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Calling The Power BI REST API From TSQL In Azure SQL DB

Chris Webb BI

Something cool has just been announced for Azure SQL DB: the ability to call a limited number of REST APIs direct from TSQL. The announcement is here: [link]. There are code samples here: [link]. And guess what, the Power BI REST API is one of the APIs you can call!

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7 Trends in ESG: What PR Pros Need to Know in 2023

What does the evolution of ESG programs mean for communicators? As it turns out - a lot. New challenges are coming into focus, driven by the increasing attention to corporate sustainability and environmental, social, and governance (ESG) programs, and the evolving state of ESG reporting regulations. This new ebook from 3BL Media explores seven trends in detail and unpacks what they mean for communicators. Access your copy for free today.

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What to Look for in a Data-Savvy Fintech Marketing Agency

Smart Data Collective

Big data technology has changed the future of marketing in a multitude of ways. A growing number of organizations are leveraging big data to get higher ROIs from their organic and paid marketing campaigns.

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Developing an effective local SEO strategy

mention

Local SEO plays an essential part in the development of an effective SEO strategy. With 78% of local searchers resulting in a purchase in-store , missing out on a well-developed and effective local SEO strategy could be losing you valuable leads. What is local SEO?

Profiling 226
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Deadly Sins in Proposals: Adventures in Trick Plays

FedSavvy

Does your capture team want to try a trick play to get a competitive advantage? This can work (perhaps) if you clear it with the referee (a.k.a. your customer), but it can go very badly. Being creative in capture strategy and solution development can help your prospective chance to win (a.k.a.

Win 130
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The State of Artificial Intelligence at the Manufacturing Edge

CIO

As the chief engineer and head of the department for digital transformation of manufacturing technologies at the Laboratory for Machine Tools and Production Engineering (WZL) within RWTH Aachen University, I’ve seen a lot of technological advancements in the manufacturing industry over my tenure.

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7 Ways to Supercharge Your ABM Strategy with Real-Time Intent

Streaming real-time intent is a homerun for marketing and sales’ account-based marketing (ABM) strategies. With real-time buyer insights, you can be first-in-line to provide solutions and lead better, hyper-personalized conversations.

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Never Get Blindsided by a Competitor Again. Crayon Introduces CI Without Limits.

Crayon

It’s a typical Monday morning as you go through emails and catch up. Suddenly an urgent email arrives from the CEO: “Did you see this?”. Crayon Updates

IT 325
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Why You Should Defragment Your Fact Tables If You’re Using Incremental Refresh In Power BI Premium

Chris Webb BI

A lot of people are building large datasets in Power BI Premium nowadays, and if you’re building a large dataset you’re very likely to be using Power BI’s incremental refresh functionality with your fact tables or manually creating and refreshing partitions in them.

Analysis 239
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Data Analytics Solves Manufacturing Marketing Agency Challenges

Smart Data Collective

Data analytics is unquestionably one of the most disruptive technologies impacting the manufacturing sector. Manufacturers are projected to spend nearly $10 billion on analytics by the end of the year. Data analytics can solve many of the biggest challenges that manufacturers face.

Marketing 267
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How to Come Up with a Great Business Name

mention

Every business needs a great name. No matter your industry, you will need a good business name to let customers easily identify your brand. Your business name is the first thing customers remember about you; it is how they refer to your company when speaking to their friends and colleagues.

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Digitizing Logistics: Harness the Power of Data in 4 Steps

Entering a new demand gen position in a volatile market is nerve-wracking. In demand generation, data is essential for knowing who you should target and how. In this eBook, you’ll learn how to identify and target your ideal prospects using different types of data.

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Palantir…is the big data boogeyman coming into your market?

FedSavvy

We first examined Palantir in April 2021, outlining the company’s history, products, and core U.S. government customers. Included below are updates on their financials, work with top customers, and several noteworthy company developments. Developments over 2020 and 2021.

Marketing 130
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Leveraging Content Management Software to Facilitate a Cloud-First Approach

CIO

By Milan Shetti, CEO Rocket Software In today’s fast-paced digital business world, organizations have become highly adaptive and agile to keep up with the ever-evolving demands of consumers and the market.

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Sales Enablement Strategy: The Essential 7-Step Guide

Crayon

It doesn’t matter if you’re building a strategy from scratch or overhauling tired practices established by marketers of yore: Sales enablement shouldn’t be an afterthought. In fact, if you aim to succeed over the long term in a competitive niche, it should be at the forefront of your efforts.

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Performance Tuning Table Visuals With Filters Applied In Power BI

Chris Webb BI

Do you have a Power BI report with a table or a matrix on it, where there is a filter on the rows of the table? It’s a very common scenario indeed. Is the table or matrix slow to render? If so, this post is for you!

Matrix 212
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16 Go-to-Market Plays for Your Entire Sales Funnel

After gathering some of the best go-to-market plays from our own B2B sales and marketing pros, we've package them here for you. Try one of these 16 plays in your next salesflow or as inspiration for your next winning sales engagement strategy.

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Is Artificial Intelligence Setting A New Standard For Web Design?

Smart Data Collective

Artificial intelligence is playing an important role in modern creative professions. There are a lot of reasons a growing number of companies are turning to AI technology. One poll showed that 61% of companies found that AI and machine learning were their best data investments.

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Ultimate Guide to Working With Micro-influencers in 2022 [TikTok, Twitch, and beyond]

mention

Micro-influencers entered our social awareness in 2017 when the marketing world started taking notice of these niche content creators online.

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Preparing for 2023: Retail Trends to Watch Out for

Intelligence Node

2022 has been a transformative year in retail – and a changing retail landscape means retailers and brands must step up their game if they want to thrive in 2023. The post Preparing for 2023: Retail Trends to Watch Out for appeared first on Blog. Retail Trends

Retail 113
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Cybersecurity issues in retail and smart cities

CIO

Cybercrime is nothing new. The threats that accompany society’s increased digitalization have been explored in alarmist articles, science fiction movies, and everything in between for decades. But that doesn’t mean the need for robust cybersecurity isn’t real.

Retail 711
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The 5 Stages of Account-Based Marketing — and How to Win Them All

Successfully complete the five stages of ABM: define, identify, engage, convert, and connect. We’ll show you how to create a unified system with your sales team to help them land more qualified opportunities and connect with prospects like never before.