November, 2022

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7 enterprise data strategy trends

CIO

Every enterprise needs a data strategy that clearly defines the technologies, processes, people, and rules needed to safely and securely manage its information assets and practices. As with just about everything in IT, a data strategy must evolve over time to keep pace with evolving technologies, customers, markets, business needs and practices, regulations, and a virtually endless number of other priorities.

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10 Best Practices for a Successful Win/Loss Program

Crayon

The hypercompetitive New York Yankees owner George Steinbrenner said it best: “Winning is the most important thing in my life, after breathing. Breathing first, winning next.”.

Win 325
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How Much Data Can You Load Into Power BI?

Chris Webb BI

Power BI can handle large data volumes, but just how much data can you load into Power BI? Can Power BI handle big data? How big is “big” anyway? These are questions you may have when you’re starting out on a new Power BI project and the answers can be hard to find. Indeed the answer in most cases is “it depends”, which isn’t very helpful.

Analysis 351
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What to Look for in a Data-Savvy Fintech Marketing Agency

Smart Data Collective

Big data technology has changed the future of marketing in a multitude of ways. A growing number of organizations are leveraging big data to get higher ROIs from their organic and paid marketing campaigns. As a result, companies around the world spent over $52 billion on data-driven marketing solutions in 2021. The Fintech sector is among those most reliant on data-driven marketing.

Marketing 334
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The Silver Lining to Corporate DEI Challenges

In our latest edition of Navigating ESG Comms Through the Cosmos - Scorpio Edition, 3BL embraces the perspective of one of the zodiac's most misunderstood signs: Scorpio. While this sign often has a darker view of the world, they do not shy away from shining a light on controversial topics. This month we take a deep dive into corporate pullback of DEI and how companies can utilize astrological advice to reinvent its social impact communication.

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Conversion Psychology: What Is It and How to Use It

mention

Companies are getting more data-driven than ever before — just think of how many KPIs you have to track every month. Measuring the results of your work is important. How can you know if your activities translate into more leads, prospects, and customers? Marketers are asked to measure effectiveness of everything, including the copy of their landing pages, emails, and ads.

Copywrite 278

More Trending

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Human and AI Partnerships Are Integral to the Future of Customer Experience

CIO

The age-old debate on technology versus human capability remains inconclusive. But in this time of artificial intelligence (AI), analytics, and cloud, we’re seeing more opportunities to think of how humans and machines can come together as a team, rather than acting against each other. From diagnosing diseases and delivering effortless customer experiences to understanding human preferences and providing new customer insights, the human and AI partnership is evolving — and more in sync than ever

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NEW DATA: The Industries with the Most Mature Competitive Programs

Crayon

There are several obstacles to building a successful competitive intelligence program —one of the biggest being the lack of consensus on what a successful CI program actually looks like.

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Why You Should Defragment Your Fact Tables If You’re Using Incremental Refresh In Power BI Premium

Chris Webb BI

A lot of people are building large datasets in Power BI Premium nowadays, and if you’re building a large dataset you’re very likely to be using Power BI’s incremental refresh functionality with your fact tables or manually creating and refreshing partitions in them. If so, you should occasionally do a special kind of refresh to shrink the dictionaries on your fact tables.

Analysis 321
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Why Big Data Is The Future Of Sales And Marketing

Smart Data Collective

Proper marketing and sales prospects play a huge role in improving the success rate of your business. The strategy can either be offline or digital. However, digital marketing has become the major focus of marketers across all industries, mainly due to how customers interact and engage with modern businesses. Seeing an opportunity and knowing how and when to take advantage of it defines the majority of where today’s marketers stand.

Sales 327
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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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Developing an effective local SEO strategy

mention

Local SEO plays an essential part in the development of an effective SEO strategy. With 78% of local searchers resulting in a purchase in-store , missing out on a well-developed and effective local SEO strategy could be losing you valuable leads. What is local SEO? Today, it is estimated that around 46% of all searchers on Google are looking for local information and solutions.

Profiling 266
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Deadly Sins in Proposals: Adventures in Trick Plays

FedSavvy

Does your capture team want to try a trick play to get a competitive advantage? This can work (perhaps) if you clear it with the referee (a.k.a. your customer), but it can go very badly. Being creative in capture strategy and solution development can help your prospective chance to win (a.k.a. the dreaded Pwin). This is especially important when many competitions are the proverbial game of inches.

Win 130
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What Whirlpool’s CIO does to make its digital business models run end to end

CIO

As a household name in household goods, with annual sales of $22 billion, Whirlpool has 54 manufacturing and tech research centers worldwide, and bursts with a portfolio that includes several familiar brands including KitchenAid, Maytag, Amana, Yummly, among others. The company employs 69,000 around the world as well and Danielle Brown, the company’s SVP and CIO, has a unique perspective on how best to lead the company’s digital transformation strategy.

Business 834
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Never Get Blindsided by a Competitor Again. Crayon Introduces CI Without Limits.

Crayon

It’s a typical Monday morning as you go through emails and catch up. Suddenly an urgent email arrives from the CEO: “Did you see this?”.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Calling The Power BI REST API From TSQL In Azure SQL DB

Chris Webb BI

Something cool has just been announced for Azure SQL DB: the ability to call a limited number of REST APIs direct from TSQL. The announcement is here: [link]. There are code samples here: [link]. And guess what, the Power BI REST API is one of the APIs you can call! This means, for example, you can run DAX queries via the Execute Queries endpoint (bearing in mind all the limitations ) from TSQL: [link].

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Data Analytics Solves Manufacturing Marketing Agency Challenges

Smart Data Collective

Data analytics is unquestionably one of the most disruptive technologies impacting the manufacturing sector. Manufacturers are projected to spend nearly $10 billion on analytics by the end of the year. Data analytics can solve many of the biggest challenges that manufacturers face. One of the most significant benefits of leveraging analytics in manufacturing is with marketing optimization and automation.

Marketing 325
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How to Come Up with a Great Business Name

mention

Every business needs a great name. No matter your industry, you will need a good business name to let customers easily identify your brand. Your business name is the first thing customers remember about you; it is how they refer to your company when speaking to their friends and colleagues. According to these statistics , it takes 5 to 7 impressions for people to remember your brand.

Business 161
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Palantir…is the big data boogeyman coming into your market?

FedSavvy

We first examined Palantir in April 2021, outlining the company’s history, products, and core U.S. government customers. Included below are updates on their financials, work with top customers, and several noteworthy company developments. Developments over 2020 and 2021. According to their 2021 annual report, Palantir’s government business continued to constitute the majority of their business, accounting for 58% of their revenue.

Marketing 130
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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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Why CIOs should invest in digital through economic headwinds

CIO

During the opening keynote at the recent Gartner IT Symposium in Barcelona, Gartner analysts said that CIOs should look to its latest moniker, IT for sustainable growth , to drive business transformation by focusing on three key strategies: ‘revolutionary work’ to empower the workforce, ‘responsible investment’ to balance financial and sustainability objectives, and ‘resilient cybersecurity’ to support business outcomes “without constraining them”.

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Preparing for 2023: Retail Trends to Watch Out for

Intelligence Node

2022 has been a transformative year in retail – and a changing retail landscape means retailers and brands must step up their game if they want to thrive in 2023. The post Preparing for 2023: Retail Trends to Watch Out for appeared first on Blog.

Retail 118
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Understanding The “Unable to save the changes since the new dataset of size” Error In Power BI

Chris Webb BI

If you’re refreshing a Power BI dataset that contains a large amount of data you may encounter the following error: Data source error Unable to save the changes since the new dataset of size 1120 MB exceeds the limit of 1024 MB. If the dataset is hosted on a PowerBI Premium capacity, you may also reach out to your capacity administrator to see if the limit can be adjusted.

IT 310
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Is Artificial Intelligence Setting A New Standard For Web Design?

Smart Data Collective

Artificial intelligence is playing an important role in modern creative professions. There are a lot of reasons a growing number of companies are turning to AI technology. One poll showed that 61% of companies found that AI and machine learning were their best data investments. One of the industries that is evolving by adopting new AI tools in web design.

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A Practical Guide to Business Intelligence Governance

Speaker: Marius Moscovici, CEO Metric Insights & Mike Smitheman, VP Metric Insights

While the proper governance of data is clearly critical to the success of any business intelligence organization, focusing on data governance alone is a huge mistake. Organizations continually fail to generate ROI on their governance initiatives because they are too narrow in scope. To be effective, Business Intelligence (BI) governance must cover both data and visualizations.

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Ultimate Guide to Working With Micro-influencers in 2022 [TikTok, Twitch, and beyond]

mention

Micro-influencers entered our social awareness in 2017 when the marketing world started taking notice of these niche content creators online. Fast-forward to 2022, and they are at the core of today’s booming creator economy, driving growth for legacy and emerging platforms alike – from Instagram and YouTube to TikTok and Twitch. Finfluencers, bookstagrammers, and cleanfluencers on TikTok are just a few of the new segments of micro-influencers across the web.

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It’s not about the leaders’ views on customers, it’s about independent measurement

MarketCulture

If you ask senior leaders how customer-centric is the business they lead, the chances are that they will be much more positive than the reality. If you ask 10 people in a business from different functions how customer-centric their business is, they will likely give widely different opinions. If you ask 500 people, you will definitely get a wide variety of views.

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5 tips for excelling at self-service analytics

CIO

Data-informed decision-making is a key attribute of the modern digital business. But experienced data analysts and data scientists can be expensive and difficult to find and retain. One potential solution to this challenge is to deploy self-service analytics, a type of business intelligence (BI) that enables business users to perform queries and generate reports on their own with little or no help from IT or data specialists.

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Eliminate Margin Leakages with the Price Waterfall

Intelligence Node

What is the Price Waterfall? The “Price Waterfall” is a price optimization tool (or technique of analysis) that allows businesses to identify hidden costs. It is used to calculate the. The post Eliminate Margin Leakages with the Price Waterfall appeared first on Blog.

Analysis 104
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Supercharge Your ESG Content This Libra Season

Throughout Climate Week, a feeling of urgency on tackling the climate crisis was palpable. Yet, questions continue to linger about corporate progress. Are we truly moving the needle or are we stuck in a cycle of empty statements and a flood of reports and guidelines? In the latest edition of Navigating ESG Comms Through the Cosmos - Libra Edition , we use Climate Week outcomes to explore how brands can communicate progress credibly.