Mon.Jun 07, 2021

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Knowledge360? Adds Support for 510(k) Premarket Notifications 

Cipher

Cipher is pleased to announce the launch of a new integration supporting 510(k) premarket notifications on the Knowledge360? platform. We’re passionate about constantly improving Knowledge360 to better serve the needs of our users, and we’re confident this new integration will deliver significant value for organizations following the development of medical devices.

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How Data Analytics Reshape the Ed-Tech Industry

Smart Data Collective

Just as the internet revolutionized consumer commerce, data analytics has dramatically transformed the world of online education. Apart from the business impact that data analytics has on ed-tech businesses, it has also empowered students to handle two critical aspects: understanding their stronger or weaker points and guiding them in exploring new opportunities.

Education 236
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How Corporate Investigations Revealed a Dishonest Managing Director

Octopus

How Corporate Investigations Revealed a Dishonest Managing Director This is a case study called how Corporate Investigations revealed a dishonest managing director. Our services consisted of secondary desk research and in-country primary interviews and business investigations. The client question is. Read More. The post How Corporate Investigations Revealed a Dishonest Managing Director appeared first on Octopus Competitive Intelligence.

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Role of Cloud Computing and Going Back to Work in the Post-Pandemic

Smart Data Collective

Cloud computing has been integral to the future of the economy. Countless companies are using the cloud to get a number of new benefits and have a stronger edge. Cloud computing may prove to be more important than ever as the pandemic starts to come to an end. What is the Role of Cloud Computing in the Post-Pandemic Economy? Virtually everybody agrees that 2020 was a year of peril and uncertainty.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Answers to Competitive Intelligence Questions by a UK Government Official

Octopus

Answers to Competitive Intelligence Questions by a UK Government Official Today we are delighted to read the thoughts of a highly experienced Competitive Intelligence professional currently working for a UK government department. He answers Competitive Intelligence questions for us. The article. Read More. The post Answers to Competitive Intelligence Questions by a UK Government Official appeared first on Octopus Competitive Intelligence.

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Growth Hacking vs Traditional Marketing

SpyFu

Growth hacking is a term that’s fairly popular today. In fact, interest in this topic has gradually increased over the past few years all over the world, according to Google Trends. Image via Google Trends However, it is commonly misunderstood as simply a method of marketing your brand. In reality, there are many differences between growth hacking and marketing.

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3 Things Google Told Us About BERT That Can Help Your SEO

SpyFu

When Google first set BERT loose on its search engine a year ago, they said it would affect one in 10 search results. That means roughly 120 billion search engine results pages (SERPs) were reshuffled due to BERT in the last 12 months. Despite the effect on so many search results, Google originally said there was nothing SEOs needed to do to optimize for BERT.

Banking 98
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The Top 5 Most-Discussed F&B Brands in Q4 2020 & Q1 2021

Digimind

It’s that time of year again ! Digimind digs deep into the data from last year’s fourth quarter and this year’s first quarter to bring you a breakdown of some of the most illuminating highlights that we found surrounding the Food & Beverage industry within the North American market.

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The 100% Free Tech SEO (+ Beyond) Site Audit Checklist

Moz

User experience is everything. Learn the tools and tactics you'll need to pinpoint technical issues on your site and turn them into wins for your users and your rankings with this free checklist from Moz.

Win 65
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How to Advertise on Google -- 12 Steps to Get Started

SpyFu

Google Ads is a Pay-Per-Click (PPC) system that allows your brand to appear in search results when people look up information relevant to your products or services. We often associate these ads with search results, but you have many more ways to get your message out. In this article, we’ll discuss how you can use ads on Google to get more visibility for your business.

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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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How CI can increase revenues

SCIP

KEY TOPICS. TRAINING. COMMUNITY. How CI can increase revenues. Crayon/SCIP research has shown that 61% of organizations have seen a positive revenue impact from CI. Companies that effectively use tools like battlecards or win/loss see even greater returns.? To give members? best practices for CI to support sales, marketing, and go-to-market success, SCIP has 2 workshops planned.

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Search Features: Get More out of Google's Results Page

SpyFu

When you search for something on Google, you’ve probably noticed that Google presents its results in a number of different formats. Search for “Beyoncé” and the search results include more than just a list of links — there are news articles, images, videos, a short bio, and a lot of other features. Those features outside of the normal list of links are called search features or sometimes Search Engine Results Page (SERP) features.

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The State of Annuities

Wink Intel

A look at how annuities are evolving from a year of disorder. Register today for this educational webinar on how annuity markets are rebounding from a year of disruption, both around the COVID-19 pandemic and apart from it. Sheryl Moore, President and CEO of Moore Market Intelligence, will discuss the latest trends and data from the annuity marketplace, providing answers to important advisor questions such as: – How sales are being impacted due to current market trends?

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7 PPC Mistakes You Should Not Make in Your Campaign

SpyFu

Did you know that 48.9% of the global population used the internet in 2018? It is expected that this figure will rise to 53.7% by 2021. Therefore, it has become crucial for brands to build a powerful online presence. This will help them raise awareness about their products or services and attract new customers. An effective way to strengthen your online presence is to grab the top positions in search results.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Top Facebook Advertiser Report: Brazil

Pathmatics

Last month, we released New coverage for Facebook in Mexico, Brazil, and Spain. Now, we’re bringing you our analysis of early trends seen in Q1 2021. The first quarter of 2021 showcased a few predictable and some not-so-predictable front runners in Facebook advertising. Throughout Brazil, entertainment, communications companies, and business service providers ruled this digital marketing platform.

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Why Reusable Data Cores Are Key to Future-Proofing Enterprises

Dataversity

Click here to learn more about author Sri Raghavan. The enterprise of the future is built on data. Today’s business leaders generally understand that data is critical to rapidly increasing revenue and profitability. Yet most businesses still treat data as a siloed commodity and manage it poorly, leaving many employees unable to access important data […].

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Market Intelligence Vs Market Research – The Elusive Difference

Contify

The post Market Intelligence Vs Market Research – The Elusive Difference appeared first on Contify Market and Competitive Intelligence Platform - Blog.

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Majority of Americans Support Sustainable Investing and Are Ready to Act

Wink Intel

MINNEAPOLIS–( BUSINESS WIRE )–Perhaps once considered a passing fad, sustainable investing has solidified its place at the investing table and will likely hold that position for years to come, according to a new study* released today by Allianz Life Insurance Company of North America ( Allianz Life ). In addition, the study found Americans are now turning their attention to financial services and insurance companies with an expectation that they implement sustainable investing standa

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Odoo ERP Pricing – Costs and Pricing Models

Better Buys

Disclaimer: We source public information for Odoo’s pricing, including its own site. All pricing information within this resource is accurate at the time of publication. Odoo is a comprehensive open-source enterprise resource planning (ERP) software made up of an integrated suite of applications. There are over 40 apps that companies can choose from, such as […].

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Best’s Special Report: Net Income in U.S. Life/Annuity Industry’s First-Quarter 2021 Results Show Sharp Year-Over-Year Improvement

Wink Intel

OLDWICK, N.J.–( BUSINESS WIRE )–The U.S. life/annuity (L/A) industry saw its net income jump in the first three months of 2021 to $13.3 billion in the first quarter of 2021, compared with a $23.2 billion loss in the same prior-year period, according to preliminary financial results. This financial review is detailed in a new Best’s Special Report , “First Look: Three-Month 2021 Life/Annuity Financial Results,” and the data is derived from companies’ three-month 2021 interim statutor

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Find Link Opportunities With Less Hassle by Doing a Competitor Backlink Analysis

SpyFu

The average price of a link bought on the web is $291.55. Why? Because links are a major ranking factor, and no one likes to do the work to build them. Never buy a backlink; you’ll be violating Google’s Webmaster Guidelines. But their price on the web shows how valuable they are and why you need to learn to get them in legitimate ways. Competitor backlink analysis is a method of finding backlink opportunities by learning from your competitors.

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AM Best Removes From Under Review and Affirms Credit Ratings of Great American Life Insurance Company and Subsidiaries

Wink Intel

OLDWICK, N.J.–( BUSINESS WIRE )– AM Best has removed from under review with developing implications and affirmed the Financial Strength Rating (FSR) of A+ (Superior) and the Long-Term Issue Credit Ratings (Long-Term ICR) of “aa-” (Superior) of Great American Life Insurance Company (GALIC) and its key subsidiary, Annuity Investors Life Insurance Company (AILIC) (collectively referred to as Great America Life Group).

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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

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A Comprehensive Guide to SEO for Ecommerce Websites

SpyFu

An ecommerce business can only benefit from a strong SEO strategy. According to Internet Live Stats , every second, there are over 78,000 searches on Google. These are from prospects actively looking for your product pages online. To reach those potential customers, an SEO strategy is a must for your ecommerce website. Image via Internet Live Stats Not only that, SEO for ecommerce continues to grow in popularity.

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Wells Fargo Launches “About Money” Podcast

Wink Intel

NEW YORK–( BUSINESS WIRE )–Wells Fargo Wealth & Investment Management has launched a new podcast, “About Money,” focusing on the healthy and productive conversations people can have about money to help empower their financial decision-making. Hosted by Michael Liersch, head of Advice and Planning for Wells Fargo’s Wealth & Investment Management division, “About Money” will focus its first season on money taboos — how to tackle them head on and break through the silence to hel

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Top 9 Search Engine Optimization (SEO) KPIs & Metrics You Must Track

Datapine Blog

Regardless of the type of website you back, your SEO efforts determine its success and performance. As a website owner, you might already be implementing several digital marketing and SEO strategies to drive performance through your website. However, very few know that an efficient way to do so is by tracking and managing the KPI metrics which would portray the SEO performance of your website.

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Efma and Accenture Announce the Winners of Innovation in Insurance Awards 2021

Wink Intel

PARIS–( BUSINESS WIRE )–Efma, an association of more than 2,550 retail financial services companies in 133 countries, and Accenture (NYSE: ACN) today announced the winners of the sixth annual Innovation in Insurance Awards during a virtual ceremony. The awards competition, which recognizes the best insurance technology innovations, attracted 460 entries from nearly 300 institutions in 55 countries — 100 more submissions than received in 2020.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Why Your Brand Needs Consumer Market Intelligence

Netbasequid

Consumer market intelligence keeps your company physically fit and in center view of consumers’ searching eyes. It provides intel on how to connect with your consumers and offers product and marketing ideas based on unfulfilled consumer needs. There are so many ways consumer intelligence serves essential needs, and you need a tool to facilitate it. Let’s explore!

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Financial Literacy Survey: Mothers More Likely than Fathers to Teach Kids about Money

Wink Intel

LAS VEGAS , May 6, 2021 /PRNewswire/ — Parents play an important role in preparing their children to reach self-sufficiency and helping them establish a firm financial foundation. Yet, according to the latest National Financial Educators Council’s surveys, most parents have not taught their children enough about money to prepare them for adult life.

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The Ultimate Guide to Keyword Tools for Your Business

SpyFu

The tools you use to do research have a direct impact on the kind of data you’ll be able to gather. That’s especially true when it comes to keyword tools. A great keyword tool provides actionable data on specific search queries and helps you identify potential keyword opportunities you otherwise wouldn’t have considered. Long gone are the days when you could brainstorm some search terms for your site, mix them into your content (or advertising copy), and test to see what worked.

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Conning: Disruption to Life-Annuity Consumers Provides Large Opportunity for U.S. Life Insurers

Wink Intel

HARTFORD, Conn. , June 2, 2021 /PRNewswire/ — The pandemic disrupted the world in 2020 and into 2021, with broad impacts on the U.S. life-annuity consumer market. Consumers became aware of mortality, morbidity, and economic risks in a novel way, providing opportunities for life-annuity insurers. The Conning Focus Series Report, “ Covid-19: the Consumer Impact and Life Insurer Opportunities “, and the Conning Strategic Study, “ Life-Annuity Consumer Markets, 2021 “

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The Silver Lining to Corporate DEI Challenges

In our latest edition of Navigating ESG Comms Through the Cosmos - Scorpio Edition, 3BL embraces the perspective of one of the zodiac's most misunderstood signs: Scorpio. While this sign often has a darker view of the world, they do not shy away from shining a light on controversial topics. This month we take a deep dive into corporate pullback of DEI and how companies can utilize astrological advice to reinvent its social impact communication.